Creative Copywriting Analyst

📌 Core Information

🔹 Job Title: Creative Copywriting Analyst

🔹 Company: CloudWalk

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full Time - remote

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (São Paulo, Brazil) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Crafting persuasive copy for performance campaigns and product launches
• Collaborating with cross-functional teams to align messaging and goals
• Utilizing AI tools for content creation, optimization, and performance analysis
• Continuously improving copy based on performance data and feedback

ASSUMPTION: This role requires a strong focus on results-driven writing, with a balance between creativity and data-informed decision making.

📋 Key Responsibilities

✅ Write copy for performance campaigns, product launches, CRM flows, videos, landing pages, and in-app messages

✅ Craft clear, compelling narratives and arguments with a focus on acquisition and conversion

✅ Test different headline styles, angles, and structures to find what performs best

✅ Translate technical features into real, relatable benefits for the audience

✅ Contribute to the creative development of campaigns – from the initial idea to the final copy

✅ Collaborate with designers, PMs, and cross-functional teams to align tone, goals, and messaging

✅ Use performance data, benchmarks, and feedback to continuously improve your copy

✅ Blend creativity with AI and automation to deliver high-impact content at scale

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a significant emphasis on performance-driven writing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2-5 years of experience in copywriting, creative writing, or a related marketing writing role

Required Skills:

• Proven experience in performance copy and A/B testing
• Excellent writing and spoken skills in Portuguese and English
• Ability to simplify complex ideas into engaging messages
• Experience using AI tools for content creation, optimization, and performance analysis
• Strong organizational skills to manage multiple projects and deadlines
• Great communication and collaboration skills to work closely with design, product, and marketing teams

Preferred Skills:

• SEO knowledge
• Experience working with remote teams

ASSUMPTION: While not explicitly stated, a background in performance marketing or digital agencies would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$ 60,000 - R$ 90,000 per year (BR).

Benefits:

• Health insurance and dental plans
• Retirement savings plan
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time position with standard Brazilian business hours (Monday to Friday, 9:00 AM to 6:00 PM BRT), with flexibility for remote work.

ASSUMPTION: The salary range is an estimate based on market data for similar roles in Brazil. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: CloudWalk is a financial technology company that empowers individuals and small businesses to manage money seamlessly. It pioneers AI- and blockchain-driven financial solutions through its flagship brands: InfinitePay in Brazil and JIM.com in the U.S.

Company Size: CloudWalk has 501-1,000 employees, offering a mid-sized company environment with ample growth opportunities.

Founded: CloudWalk was founded in 2013 and has since grown to become a leading fintech company in Brazil and the U.S.

Company Description:

• CloudWalk offers digital accounts, Tap to Pay, instant payments, and business growth tools
• By 2024, CloudWalk scaled to $562 million in annualized revenue, tripled its seller base, and achieved nearly $1 million in revenue per employee
• Backed by top investors, CloudWalk has raised over $365 million since its founding, fueling its global expansion

Company Specialties:

• AI-driven financial solutions
• Blockchain technology for payments
• Digital accounts and instant payments

Company Website: www.cloudwalk.io

ASSUMPTION: CloudWalk's focus on AI and blockchain technology sets it apart in the fintech industry, offering unique growth opportunities for employees.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in copywriting or a related field.

Reporting Structure: The Creative Copywriting Analyst will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This is a full-time, on-site position in São Paulo, Brazil, with remote work flexibility.

Growth Opportunities:

• Expanding skills in AI-driven content creation and optimization
• Gaining experience in the fast-growing fintech industry
• Potential career advancement within the marketing department or related fields

ASSUMPTION: Given CloudWalk's rapid growth and expansion, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: CloudWalk's headquarters is located in São Paulo, Brazil, with a modern, collaborative work environment.

Office Location(s): R. Eugênio de Medeiros, 303, São Paulo, São Paulo 05425-070, BR

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and diverse job market
• The city is known for its dynamic fintech industry, with numerous startups and established companies
• São Paulo has a subtropical climate, with mild winters and warm summers

Work Schedule: Standard Brazilian business hours (Monday to Friday, 9:00 AM to 6:00 PM BRT), with flexibility for remote work.

ASSUMPTION: While the role offers remote work flexibility, on-site collaboration and presence may be required for certain projects or team-building activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Writing test or assignment to assess copywriting skills
• In-person or video interview with the marketing team
• Final interview with the Marketing Manager or a similar role

Key Assessment Areas:

• Writing samples and portfolio
• Performance copy and A/B testing knowledge
• Communication and collaboration skills
• Cultural fit and alignment with CloudWalk's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your performance copywriting skills
• Prepare for the writing test or assignment by researching CloudWalk's brand voice and tone
• Practice common interview questions and be ready to discuss your approach to performance-driven copywriting

ATS Keywords: Performance copy, A/B testing, conversion funnels, results-driven writing, AI tools, content creation, optimization, Portuguese, English

ASSUMPTION: Applicants should be prepared to showcase their performance copywriting skills and demonstrate their understanding of CloudWalk's brand and values.

🛠️ Tools & Technologies

• AI-driven content creation and optimization tools
• Performance marketing platforms (e.g., Google Ads, Facebook Ads)
• Collaboration and project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Applicants should have experience with AI-driven content creation tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency
• Customer-centric: Focusing on customer needs and satisfaction

Work Style:

• Data-driven: Making decisions based on performance data and analytics
• Agile: Adapting to changes and prioritizing flexibility
• Creative: Encouraging innovation and out-of-the-box thinking

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy optimizing performance through A/B testing?
• Are you comfortable working in a collaborative, agile team and adapting to changes quickly?
• Do you possess strong communication skills and enjoy working with cross-functional teams to align messaging and goals?

ASSUMPTION: Applicants should assess their fit with CloudWalk's values and work style, as well as their comfort with data-driven decision making and collaboration.

⚠️ Potential Challenges

• Keeping up with the fast-paced, ever-changing fintech industry
• Balancing creativity with data-driven optimization and A/B testing
• Working with remote teams and managing time zones
• Adapting to CloudWalk's unique company culture and work environment

ASSUMPTION: Applicants should be prepared to navigate the dynamic nature of the fintech industry and adapt to CloudWalk's fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position focuses heavily on performance-driven writing and A/B testing
• In the fintech industry, copywriters must be comfortable working with data and optimizing content for conversions
• Career paths in fintech may vary, with opportunities for growth in marketing, product management, or related fields

ASSUMPTION: Applicants should understand the unique aspects of this role within the fintech industry and be prepared to adapt their skills and expectations accordingly.

📝 Sample Projects

• Developing a performance-driven ad campaign for a new product launch
• Optimizing email marketing content for improved open rates and conversions
• Creating engaging in-app messages to encourage user engagement and retention

ASSUMPTION: Applicants should be prepared to discuss their experience with performance-driven copywriting and provide relevant examples or case studies.

❓ Key Questions to Ask During Interview

• How does CloudWalk approach A/B testing and optimization for copywriting?
• Can you describe the team structure and collaboration process within the marketing department?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does CloudWalk support the professional development and growth of its employees?
• What is the company's long-term vision for the Creative Copywriting Analyst role, and how might it evolve over time?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance copywriting experience and skills
• Prepare a portfolio or writing samples that showcase your ability to craft persuasive, data-driven copy
• Practice common interview questions and be ready to discuss your approach to performance-driven copywriting
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.