- Job Title: Creative Director
- Company: goodr
- Location: Los Angeles, California, United States
- Job Type: Hybrid (Tuesdays, Thursdays, and occasionally a third day)
- Date Posted: May 27, 2025
- Experience Level: 7+ years in creative leadership roles
- Remote Status: On-site/Hybrid (Los Angeles-based role)
🚀 Job Overview
- Key aspects of this role include:
- Leading and unifying creative direction across Copy, Design, and Production disciplines
- Overseeing creative output to ensure strategic alignment and high standards
- Collaborating with Marketing, Product, and Strategy teams to develop cohesive campaign and brand work
- Managing and mentoring team leads and senior creatives; fostering growth and collaboration
- Optimizing creative operations to scale output and create cross-team cohesion
- Championing a strong, positive creative culture built on curiosity, craft, and results
- Reporting directly to the Chief Creative Officer
📋 Key Responsibilities
- Leadership:
- Lead by example by consistently living into goodr’s values of Fun and Authenticity
- Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
- Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
- Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
- Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
- Own your team’s budget and ensure its accuracy
- Use imagination and wisdom to set team goals and communicate them clearly
- Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
- Role-Specific Responsibilities:
- Lead and unify creative direction across Copy, Design, and Production disciplines
- Oversee creative output across multiple initiatives to ensure strategic alignment and high standards
- Collaborate with Marketing, Product, and Strategy teams to develop cohesive campaign and brand work
- Manage and mentor team leads and senior creatives; foster growth and collaboration
- Review and provide constructive feedback on creative work at all stages of development
- Optimize creative operations to scale output and create cross-team cohesion
- Allocate creative resources across projects in alignment with business priorities
- Translate business and customer goals into clear creative strategies and executions
- Champion a strong, positive creative culture built on curiosity, craft, and results
🎯 Required Qualifications
- Education: Not specified (bonus points for Basset Hound Science or Dinosaur Law)
- Experience: 7+ years in creative leadership roles (agency or in-house)
- Required Skills:
- Deep experience in at least two of the following: copywriting, design, production
- Strong conceptual thinking and brand storytelling skills
- Freakin’ awesome communicator and provider of direction
- Proven ability to lead teams in fast-paced, collaborative environments
- Has an in-depth understanding of team dynamics
- Excellent visual and verbal communication skills
- Experience working in a POD or agile team model is a plus
- Strong portfolio demonstrating cross-disciplinary leadership and successful campaign outcomes
- Background in digital-first or integrated campaigns
- Major brownie points if you have familiarity with creative operations or production workflows
- Solid organizational skills including attention to detail and multitasking skills
- Loves the work more than a paycheck
- Is happy to give away credit to their team
- Loves getting and giving feedback
- Is into personal growth
- Thinks Fun is being great (not partying)
- Is proactive and an independent problem solver!
💰 Compensation & Benefits
- Salary Range: $145,000 - $185,000 per year (final number dependent on experience)
- Benefits:
- Medical, Dental, and Vision benefits
- 401(K) with company matching
- Financial Wellness Counseling
- Paid vacation (we encourage you to take time off!)
- Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
- Additional Perks:
- Sunglasses. Duh.
📌 Applicant Insights
🔍 Company Context
- Industry: Sporting Goods Manufacturing
- Company Size: 51-200 employees
- Founded: 2015
- Company Description: At goodr, we exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made $25 active sunglasses for anyone. No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more.
- Company Specialties: Running Sunglasses, Active Eyewear, Affordable Sunglasses, Fashionable Sunglasses For Athletes, Company Culture, Leadership, and Professional Growth
📊 Role Analysis
- Career Level: Mid-career to senior-level role
- Reporting Structure: Reports directly to the Chief Creative Officer
- Work Arrangement: Hybrid (Tuesdays, Thursdays, and occasionally a third day)
- Growth Opportunities:
- Potential to shape and grow the creative department
- Opportunities for professional development and mentorship
- Chance to work on a wide range of creative projects and campaigns
🌍 Location & Work Environment
- Office Type: Hybrid (Tuesdays, Thursdays, and occasionally a third day)
- Office Location: 300 N Oak St, Inglewood, CA 90302, US
- Geographic Context:
- Los Angeles, California, United States
- Diverse and vibrant city with a thriving arts and entertainment scene
- Mild Mediterranean climate with hot, dry summers and mild, wet winters
- Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
💼 Interview & Application Insights
- Typical Process:
1. Application
2. Fill out a form with basic questions
3. 20-minute virtual introductory interview with HR team member
4. 20-minute virtual culture interview with HR team member
5. 30-minute virtual interview with hiring manager
6. 15-minute virtual interviews with various leaders and peers
7. 60-minute in-person assignment and presentation with group panel
8. Final interview with Chief Creative Officer and/or the CEO
9. Offer!
- Key Assessment Areas:
- Creative direction and leadership skills
- Strategic thinking and alignment with business priorities
- Ability to manage and mentor team members
- Cultural fit and alignment with goodr’s values
- Application Tips:
1. Review goodr’s Applicant Privacy Policy and agree to its terms
2. Submit a resume, cover letter, and links to projects or groups you’re involved with (if you have them)
3. Include a drawing of an octopus fighting a pirate (not joking) or submit using accessibility tools
🛠️ Tools & Technologies
- Not specified (candidates should be comfortable with industry-standard creative software and tools)
👔 Cultural Fit Considerations
- Company Values: Fun and Authenticity
- Work Style: Collaborative, fast-paced, and focused on growth and results
- Self-Assessment Questions:
1. How do you embody goodr’s values of Fun and Authenticity in your daily work?
2. Describe a time when you had to adapt to a new work environment or team dynamic. How did you handle it?
3. How do you approach giving and receiving feedback, and how have you grown from it in the past?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Balancing multiple projects and priorities
- Managing a team with diverse skills and backgrounds
- Adapting to a fast-paced, growing company
- Company-Specific Challenges:
- Maintaining a strong company culture as the team grows
- Balancing Fun and Authenticity with professionalism and results
- Location-Specific Challenges:
- Traffic and commuting in a large city
- Managing work-life balance in a vibrant, bustling city
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role requires leadership and management skills, whereas related roles may focus more on individual contributor tasks
- This role involves overseeing multiple disciplines (Copy, Design, Production), whereas related roles may focus on a single discipline
- Industry-specific context:
- The sporting goods industry is competitive and fast-paced, with a strong focus on innovation and trends
- Career path comparison:
- This role can lead to senior leadership positions within the creative department or other areas of the business
📝 Sample Projects
- Project examples specific to this role:
- Developing a cohesive brand campaign across multiple channels
- Managing a team to create a comprehensive product launch campaign
- Collaborating with other departments to create integrated marketing campaigns
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
1. How does this role fit into the overall creative strategy for the company?
2. What are the biggest challenges facing the creative department currently, and how can I help address them?
3. How does the company support the growth and development of its creative team members?
- Team-Specific Questions:
1. How does the creative team collaborate with other departments, such as Marketing and Product?
2. What are the team’s biggest priorities for the next 6-12 months, and how can I contribute to them?
- Company-Specific Questions:
1. How does the company plan to maintain its strong company culture as it continues to grow?
2. What are the company’s long-term goals, and how does this role contribute to achieving them?
📝 Next Steps for Applicants
- To apply for this position:
1. Review and agree to goodr’s Applicant Privacy Policy
2. Submit a resume, cover letter, and links to projects or groups you’re involved with (if you have them)
3. Include a drawing of an octopus fighting a pirate (not joking) or submit using accessibility tools
4. Follow the application instructions provided in the job listing
5. Prepare for a multi-step interview process, including virtual interviews, an in-person assignment, and a final interview with the Chief Creative Officer and/or the CEO
6. Be ready to start on a specific date, as the entire process is expected to take 10 weeks to complete
⚠️ Disclaimer
- This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
