📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Insider
🔹 Location: Turkey
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of designers to create compelling visual content
- Collaborating with regional VPs and marketing managers across 25 regions to strengthen Insider’s brand and voice
- Overseeing design needs across 30 countries, ensuring projects are delivered on time and within budget
- Defining design processes to scale efforts globally and raise the bar for design excellence
- Conceptualizing, designing, and executing marketing initiatives across various channels
ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to manage a team and meet the diverse design needs of a global company.
📋 Key Responsibilities
✅ Lead, coach, and inspire a team of designers, managing their KPIs, performance, and career development
✅ Ensure design needs across 30 countries are met on time and on budget, managing a large group of freelance designers and agencies
✅ Establish efficient design processes to scale efforts globally
✅ Conceptualize, design, and execute marketing initiatives, continuously raising the bar for yourself and the team
✅ Lead/Work on projects covering all design requirements for content marketing, product marketing, performance marketing, branding, website conversion rate optimization, landing pages, email, social media, and more
✅ Manage and deliver a diverse range of overlapping design projects including graphic design, video, motion, and illustration
✅ Define “what’s next” to ensure latest design trends and best practices are reflected in our designs
ASSUMPION: This role requires a strong understanding of design principles, current design trends, and the ability to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: 8+ years of experience as a graphic designer, with at least 5 years in a leadership role
Required Skills:
- Expertise in Adobe Creative Cloud, Sketch, and Figma
- Strong organizational skills and the ability to prioritize overlapping tasks/projects
- Flexibility and adaptability to changing task priorities and workload in a fast-paced startup environment
- Assertive, proactive, empathetic, and forward-looking leadership style
- Fluency in English
Preferred Skills:
- Experience working with global teams
- Familiarity with Agile methodologies
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and leadership capabilities.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Creative Director role in Turkey)
Benefits:
- Healthy lunches, dinners, and afternoon snacks
- Training opportunities and access to Udemy courses
- Workshops and paid Spotify subscription
- Diverse and inclusive work environment
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insider is a B2B SaaS company that specializes in AI-native customer experience and marketing solutions, helping enterprise brands connect customer data across channels, predict future behavior, and individualize experiences.
Company Size: Insider has 1,001-5,000 employees and is a privately held company.
Founded: Insider was founded in 2012 and is headquartered in Turkey.
Company Description:
- Insider is an integrated Growth Management Platform that helps marketers deliver hyper-personalized customer experiences across multiple online channels.
- The company simplifies the life of digital marketers and helps them drive growth for their brands with zero marketing waste.
- Insider has been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 17 quarters in a row.
- Insider partners with over 800 industry powerhouses, including UNIQLO, Singapore Airlines, Virgin, Samsung, and CNN.
Company Specialties:
- Online Marketing
- Predictive Analytics
- Web Personalization
- E-commerce
- Mobile Platforms
- Omnichannel marketing
Company Website: https://useinsider.com/
ASSUMPTION: Insider is a fast-growing company with a strong focus on innovation, data-driven decision-making, and customer-centric design.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of Marketing or a similar role.
Reporting Structure: The Creative Director will oversee a team of designers and may have additional team members reporting to them, such as motion graphics artists and illustrators.
Work Arrangement: This role offers remote work options and flexible hours, with the possibility of working from one of Insider’s global offices.
Growth Opportunities:
- As Insider continues to expand, there will be opportunities for the Creative Director to grow within the marketing department or take on additional responsibilities across the organization.
- The company encourages internal promotions and provides many hard and soft skills training opportunities to help employees improve and challenge themselves.
ASSUMPTION: The Creative Director role at Insider offers a unique opportunity to grow both personally and professionally in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Insider has offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Office Location(s): Turkey
Geographic Context:
- Turkey is located in Western Asia and has a Mediterranean climate with hot, dry summers and mild, wet winters.
- The cost of living in Turkey is generally lower than in Western Europe and North America.
- Turkey has a diverse culture and offers a unique blend of Eastern and Western influences.
Work Schedule: The work schedule for this role is full-time (40 hours/week) with flexible hours and remote work options.
ASSUMPTION: The location and work environment for this role offer a unique blend of cultural diversity, affordability, and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the HR department
- Design challenge or case study presentation to assess creative skills and problem-solving abilities
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Design skills and portfolio
- Leadership and management skills
- Cultural fit and adaptability
- Problem-solving and critical thinking skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your design skills, leadership experience, and cultural fit with Insider’s values.
- Prepare a strong portfolio showcasing your design skills and leadership capabilities.
- Research Insider’s company culture and values to demonstrate your understanding and alignment with the company’s mission.
- Practice your design challenge or case study presentation to ensure you can clearly articulate your design process and thought behind your work.
ATS Keywords: Graphic Design, Adobe Creative Cloud, Sketch, Figma, Team Leadership, Marketing, Branding, Global Teams, Agile Methodologies
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Adobe Creative Cloud
- Sketch
- Figma
- Microsoft Office Suite
- Slack
- Zoom
- Asana or similar project management tools
ASSUMPTION: The tools and technologies listed are subject to change based on the team’s needs and the company’s evolution.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Customer-centric design
- Collaboration
- Continuous learning and improvement
Work Style:
- Fast-paced and agile
- Creative and innovative
- Data-driven and results-oriented
- Collaborative and inclusive
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with Insider’s value of innovation, and can you provide an example of a time when you drove innovation in your previous role?
- How do you ensure that your design work is data-driven and results-oriented? Can you describe a process you’ve used to measure the success of your designs?
- How do you approach collaboration and working with global teams? Can you share an example of a successful cross-cultural collaboration project you’ve worked on?
ASSUMPTION: Insider values candidates who are passionate about their work, curious, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The global scope of the role may present unique challenges in managing remote teams and coordinating projects across time zones.
- The competitive nature of the design industry may require candidates to stay up-to-date with the latest trends and tools to remain relevant and effective in their role.
- The need to balance creative vision with practical constraints may present challenges in executing marketing initiatives effectively.
ASSUMPTION: The Creative Director role at Insider offers a unique set of challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other Creative Director roles, this position offers a unique opportunity to work in a fast-growing, innovative B2B SaaS company with a global reach.
- Insider’s focus on data-driven decision-making and customer-centric design sets it apart from other companies in the industry.
- This role offers a competitive salary and benefits package, as well as opportunities for growth and development within the company.
ASSUMPTION: The Creative Director role at Insider is unique and offers a compelling opportunity for the right candidate.
📝 Sample Projects
- Rebranding Insider’s website and marketing materials to reflect the company’s growth and evolution
- Developing a comprehensive design system to ensure consistency and scalability across Insider’s global marketing efforts
- Creating a series of animated explainer videos to showcase Insider’s platform features and benefits
ASSUMPTION: The Creative Director role at Insider offers a wide range of projects and initiatives to showcase the candidate’s skills and creativity.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Insider support the professional development and growth of its employees, particularly in the design department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Insider measure the success of its marketing initiatives, and what metrics are most important for this role?
- What are the biggest opportunities for growth and innovation in Insider’s marketing efforts, and how can this role help drive that growth?
ASSUMPTION: The interview process for this role is an opportunity for candidates to ask insightful questions and demonstrate their understanding of Insider’s business and marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Insider careers page
- Tailor your resume and cover letter to highlight your design skills, leadership experience, and cultural fit with Insider’s values.
- Prepare a strong portfolio showcasing your design skills and leadership capabilities.
- Research Insider’s company culture and values to demonstrate your understanding and alignment with the company’s mission.
- Practice your design challenge or case study presentation to ensure you can clearly articulate your design process and thought behind your work.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
