📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: welevel GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-Time
🔹 Category: Game Development
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating the creative vision and pillars of the game
- Ensuring a cohesive player experience across gameplay, story, art, sound, and systems
- Guiding narrative tone, worldbuilding, faction identity, and environmental storytelling
- Collaborating with design and art teams to create engaging, emergent experiences driven by AI systems and procedural content
- Championing the player journey from vulnerability and survival to empowerment and creativity
ASSUMPTION: This role requires a high level of creativity, leadership, and cross-disciplinary collaboration. It is well-suited for an experienced game developer with a strong vision and taste across multiple aspects of game design.
📋 Key Responsibilities
✅ Define and communicate the creative vision and pillars of the game
✅ Ensure a cohesive player experience across gameplay, story, art, sound, and systems
✅ Guide narrative tone, worldbuilding, faction identity, and environmental storytelling
✅ Collaborate with design and art teams to create engaging, emergent experiences driven by AI systems and procedural content
✅ Champion the player journey: from vulnerability and survival to empowerment and creativity
✅ Review and give feedback on core systems, pacing, dialogue, UI/UX, and quests
✅ Lead creative brainstorms, pitch documents, and milestone reviews
✅ Ensure every feature or asset reinforces the game’s tone, purpose, and immersion
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to ensure a unified creative outcome across various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Game Design, Fine Arts, or a related field (or equivalent experience)
Experience: 7+ years in game development with at least 2 years in a Creative Director or comparable leadership role
Required Skills:
- Strong vision and taste across game design, worldbuilding, and narrative
- Deep understanding of player motivation, systemic gameplay, and environmental storytelling
- Ability to direct cross-disciplinary teams toward a unified creative outcome
- Excellent written and verbal communication skills—able to pitch and defend ideas clearly
- Passion for hyper-realism, grounded world design, and survival or city-building genres
Preferred Skills:
- Experience with Unreal Engine or similar game engines
- Fluency in German (B2 level or above)
ASSUMPTION: Candidates with experience in AAA game development or high-quality PC/console games are strongly preferred.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Competitive salary and benefits package
- Relocation assistance for the right candidate
- Team activities and free drinks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in the game development industry in Munich, Germany.
📌 Applicant Insights
🔍 Company Context
Industry: welevel is a startup specializing in game development, focusing on RPG and survival games.
Company Size: welevel has 11-50 employees, providing a collaborative and forward-thinking work environment.
Founded: welevel was founded in 2021, making it a relatively new player in the game development industry.
Company Description:
- welevel combines cutting-edge technology with a collaborative and forward-thinking culture
- The company offers a competitive compensation package and a vibrant work environment
- welevel is based in Munich, Germany, with a central location and an international team
Company Specialties:
- RPG and survival games
- Cutting-edge technology in game development
- Collaborative and forward-thinking culture
Company Website: welevel.net
ASSUMPTION: welevel's focus on innovation and collaboration makes it an attractive option for creative and motivated game developers.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and leadership skills.
Reporting Structure: The Creative Director will work closely with the Game Director, Art Director, and Technical Leads to shape the game's development.
Work Arrangement: This role is on-site, with the expectation of working from the company's Munich office.
Growth Opportunities:
- Potential to grow within the company as it expands and develops new projects
- Opportunity to leave a lasting impact on the gaming industry by working on a groundbreaking AAA title
- Chance to work on a diverse range of game development aspects, from narrative design to worldbuilding
ASSUMPTION: This role offers significant growth potential for the right candidate, as welevel continues to expand and develop new projects.
🌍 Location & Work Environment
Office Type: welevel's office is located in the heart of Munich, providing a vibrant and dynamic work environment.
Office Location(s): Leopoldstr. 62, 80802 Munich, Germany
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria
- The city is known for its vibrant culture, rich history, and high quality of life
- Munich is home to several major tech and game development companies
Work Schedule: The work schedule is full-time, with the expectation of working standard business hours (Monday-Friday, 9:00 AM - 5:00 PM).
ASSUMPTION: The on-site work arrangement and central Munich location provide ample opportunities for collaboration and networking within the game development industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Creativity and vision for the game's creative direction
- Communication and collaboration skills
- Understanding of player motivation and systemic gameplay
- Alignment with welevel's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your creative vision and leadership abilities
- Research welevel's games and company culture to demonstrate your enthusiasm and fit
- Follow up after your interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Creative Director, Game Development, Narrative Design, Worldbuilding, Player Motivation, Systemic Gameplay, Environmental Storytelling, Cross-Disciplinary Collaboration, Communication Skills, Hyper-Realism, Grounded World Design, Survival Games, City-Building Genres
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Unreal Engine (preferred)
- Other game engines (e.g., Unity, CryEngine)
- Game development tools (e.g., Maya, 3DS Max, Blender)
- Project management tools (e.g., Jira, Trello)
ASSUMPTION: Familiarity with Unreal Engine or similar game engines is preferred, but not required. Candidates should have a strong foundation in game development tools and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Passion for gaming and storytelling
Work Style:
- Creative and forward-thinking
- Collaborative and open to feedback
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about gaming and storytelling?
- Can you adapt to change and respond to feedback effectively?
ASSUMPTION: Candidates who align with welevel's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple teams and stakeholders with competing priorities
- Balancing creative vision with technical constraints and budgetary limitations
- Adapting to the fast-paced and ever-changing nature of game development
- Working in a startup environment with limited resources and infrastructure
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and unpredictable work environment.
📈 Similar Roles Comparison
- Creative Director (Game Development) vs. Creative Director (Advertising): Game development requires a deep understanding of player motivation and systemic gameplay, while advertising focuses on brand messaging and consumer behavior.
- Creative Director (Game Development) vs. Art Director: While both roles involve creative direction, the Art Director focuses primarily on visual design and aesthetics, while the Creative Director oversees the game's overall creative vision and narrative.
- Creative Director (Game Development) vs. Game Director: The Game Director is responsible for the overall vision and direction of the game, including gameplay mechanics, design, and programming, while the Creative Director focuses on the game's creative direction and narrative.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from related positions in the game development industry.
📝 Sample Projects
- Developing the creative vision and narrative for a new survival game
- Leading a team to create engaging, emergent experiences driven by AI systems and procedural content
- Guiding the narrative tone, worldbuilding, faction identity, and environmental storytelling for an upcoming RPG
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges the Creative Director may face in this role.
❓ Key Questions to Ask During Interview
- How does welevel support the creative vision and direction of its games?
- What is the team structure and how does the Creative Director collaborate with other departments?
- How does welevel approach player feedback and iteration in game development?
- What opportunities are there for growth and development within the company?
- How does welevel foster a creative and collaborative work environment?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your creative vision and leadership abilities
- Research welevel's games and company culture to demonstrate your enthusiasm and fit
- Follow up after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
