📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Erlanger Health System
🔹 Location: Erlanger Baroness Hospital Chattanooga, TN
🔹 Job Type: Full-time, Regular
🔹 Category: Healthcare
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting and protecting the creative vision for Erlanger’s brand across all platforms and programs
- Leading a team of designers and content creators to transform strategy into compelling campaigns
- Ensuring brand cohesion across Erlanger’s consumer-facing, internal, and philanthropic communications
- Collaborating closely with peer directors to advance integrated campaigns
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of brand management and creative direction.
📋 Key Responsibilities
✅ Establish and uphold Erlanger’s visual identity and creative standards across all campaigns, materials, and digital platforms
✅ Translate marketing strategies and organizational goals into cohesive creative direction that connects with target audiences and drives engagement
✅ Serve as the creative lead for enterprise brand campaigns, systemwide initiatives, and high-profile design projects
✅ Directly manage the Art Director, Content Manager, and their respective teams, overseeing workload distribution, resource allocation, and team growth and development
✅ Collaborate daily with Marketing, Communications, and Digital & Web Strategy Directors to ensure integrated campaign planning and unified creative execution
✅ Partner with the Foundation, Public Relations team, and physician practice leaders to deliver creative solutions for events, initiatives, and community-facing programs
✅ Review and approve all major creative outputs, ensuring they meet brand standards, marketing objectives, and audience needs
✅ Serve as the final authority on visual consistency and brand integrity across platforms
✅ Build trusted relationships with stakeholders across the health system to understand audience perspectives and gain insight into evolving creative needs
✅ Ensure creative team members have access to the information and context needed to support clinical, administrative, and community-based priorities
ASSUMPTION: This role requires strong leadership, excellent communication skills, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a related field
Experience: 7-10 years of progressive experience in creative direction or design leadership, including 3+ years managing teams in a fast-paced, deadline-driven creative environment
Required Skills:
- Proven expertise in creative direction and brand leadership
- Strong portfolio demonstrating campaign execution and multi-platform creative work
- Fluency in Adobe Creative Suite, visual storytelling, and digital-first design principles
- Experience in healthcare, nonprofit, or mission-driven environments preferred
Preferred Skills:
- Master’s degree in a relevant field
- Experience with healthcare-specific design and branding challenges
ASSUMPTION: Candidates should have a strong background in creative direction, team management, and brand leadership, with a proven track record of driving creative excellence in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Creative Director role in the Chattanooga, TN area, with 7-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Erlanger Health System operates in the Hospitals and Health Care industry, providing a wide range of medical services to the Chattanooga, TN area and surrounding regions.
Company Size: Erlanger Health System is a large employer with 5,001-10,000 employees, making it one of the largest healthcare providers in the region.
Founded: Erlanger Health System was founded in 1889 and has a rich history of providing high-quality healthcare services to the community.
Company Description:
- Erlanger, named among \"America's Best Hospitals\" by U.S. News & World Report, is a non-profit, academic teaching center affiliated with the University of Tennessee College of Medicine
- Erlanger is a Level-One Trauma Center for adults and the only provider of tertiary care services for the citizens of a four-state region
- Erlanger includes Children's Hospital at Erlanger (CHE), a Comprehensive Regional Pediatric Center (CRPC) devoted solely to children
- Erlanger is recognized as one of the nation's finest public hospitals and a leader in healthcare
Company Specialties:
- stroke
- pediatrics
- best place to have a baby
- bariatrics
- men's health
- women's health
- and trauma
Company Website: Erlanger Health System
ASSUMPTION: Erlanger Health System's size and industry position provide opportunities for career growth and development, as well as exposure to a wide range of medical specialties and healthcare services.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and leadership skills.
Reporting Structure: The Creative Director reports directly to the Vice President of Marketing and Communications and oversees the Art Director, Content Manager, and their respective teams.
Work Arrangement: This is an on-site role, with the primary work location at Erlanger Baroness Hospital in Chattanooga, TN. Some flexibility may be available for remote work, depending on the role's specific needs and the candidate's preferences.
Growth Opportunities:
- As Erlanger continues to grow and expand its services, there may be opportunities for the Creative Director to take on additional responsibilities or lead new initiatives
- With Erlanger's focus on professional development, there may be opportunities for the Creative Director to grow their skills and advance their career within the organization
ASSUMPTION: The Creative Director's role is critical to Erlanger's ongoing success, and there are ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Erlanger Baroness Hospital is a large, modern healthcare facility with a professional and collaborative work environment.
Office Location(s): Erlanger Baroness Hospital, 975 East 3rd Street, Chattanooga, TN 37403, US
Geographic Context:
- Chattanooga, TN is located in the southeastern United States, near the Tennessee River and the border with Georgia
- The city offers a mix of urban and outdoor recreational opportunities, with a mild climate and a cost of living that is generally lower than the national average
- Chattanooga is home to a diverse population and a vibrant arts and culture scene, with a strong focus on education and healthcare
Work Schedule: The Creative Director's work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands and meetings. The role may require occasional work on evenings or weekends, depending on project deadlines and campaign launch dates.
ASSUMPTION: The Creative Director's role is based in a dynamic and fast-paced healthcare environment, with a strong focus on collaboration, teamwork, and meeting tight deadlines.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and cover letter through the Erlanger Health System careers portal
- Candidates who meet the qualifications will be contacted for a phone or video screening
- Candidates who advance will be invited for an on-site or virtual interview with the hiring manager and other team members
- Finalists may be asked to complete a creative challenge or presentation as part of the interview process
- Erlanger will extend an offer to the selected candidate and complete the onboarding process
Key Assessment Areas:
- Creative direction and brand leadership skills
- Team management and leadership abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Knowledge of Adobe Creative Suite and digital-first design principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your creative work, demonstrating your ability to set and protect a brand's visual identity
- Prepare for behavioral interview questions that focus on your leadership, team management, and creative direction skills
- Research Erlanger Health System and the Chattanooga, TN area to show your enthusiasm for the role and location
ATS Keywords: Creative Direction, Brand Leadership, Team Management, Adobe Creative Suite, Digital Design, Healthcare Marketing, Campaign Execution, Visual Storytelling
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative direction skills, leadership abilities, and cultural fit with Erlanger Health System.
🛠 Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal)
- Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: The Creative Director should be proficient in using industry-standard design and project management tools to streamline workflows and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and accountability
- Collaboration and teamwork
- Continuous learning and improvement
- Respect and dignity for all
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on meeting deadlines
- Creative and innovative in problem-solving
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Erlanger's commitment to patient-centered care, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to manage a team through a significant change or challenge, and how did you ensure the team's success?
- How do you approach maintaining brand consistency across multiple platforms and campaigns, and how have you ensured brand integrity in previous roles?
ASSUMPTION: Erlanger Health System values candidates who are passionate about patient care, collaborative, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of healthcare marketing may present challenges in managing multiple projects and tight deadlines
- Balancing the needs of various stakeholders, including clinical teams, administrative departments, and community members, may require strong communication and collaboration skills
- The role may require occasional travel to attend industry conferences, events, or meetings
- The competitive nature of the healthcare industry may present challenges in maintaining Erlanger's brand visibility and market share
ASSUMPTION: The Creative Director must be prepared to navigate these challenges and adapt to the unique demands of the healthcare industry and Erlanger Health System's specific needs.
📈 Similar Roles Comparison
- Compared to other Creative Director roles in the healthcare industry, this role may offer more exposure to a wide range of medical specialties and healthcare services, due to Erlanger's size and comprehensive range of services
- Erlanger's focus on patient-centered care and community engagement may provide unique opportunities for creative campaigns and initiatives that directly impact patient outcomes and community health
- As a large healthcare provider, Erlanger may offer more opportunities for career growth and development than smaller healthcare organizations or boutique creative agencies
ASSUMPTION: This role may present unique opportunities and challenges compared to similar roles in other industries or organizations, and candidates should carefully consider their fit with Erlanger Health System's mission, values, and work environment.
📝 Sample Projects
- Developing a comprehensive brand style guide and visual identity system for Erlanger Health System, ensuring consistency across all platforms and materials
- Leading a team to create a multi-channel marketing campaign for a new medical service or treatment option, including print and digital advertising, social media content, and patient education materials
- Designing and implementing a new website for Erlanger Health System, ensuring it is user-friendly, accessible, and optimized for search engines
ASSUMPTION: These sample projects demonstrate the range of creative direction and leadership responsibilities required for this role, and candidates should be prepared to discuss their relevant experience and approach to similar projects.
❓ Key Questions to Ask During Interview
- How does Erlanger Health System support the professional development and growth of its creative team members?
- Can you describe the team structure and dynamics within the marketing department, and how does the Creative Director collaborate with other directors and team members?
- How does Erlanger Health System measure the success of its creative campaigns, and what metrics are used to evaluate their impact on patient outcomes and community health?
- What are the most significant challenges facing the healthcare industry, and how does Erlanger Health System approach addressing these challenges through its creative and marketing efforts?
- How does Erlanger Health System foster a culture of innovation and continuous improvement within its creative team, and what opportunities exist for the Creative Director to drive change and implement new ideas?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the organization's culture, and the opportunities for growth and development within the creative team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Erlanger Health System careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, team management, and creative direction skills
- Research Erlanger Health System and the Chattanooga, TN area to show your enthusiasm for the role and location
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
