Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: Raycon, Inc.

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)

🔹 Category: Creative & Design

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Architecting creative systems to enable scale, precision, and joy
• Elevating Raycon's brand through creative direction and messaging strategy
• Overseeing multi-channel creative production and leading a team of five
• Collaborating with marketing, product, and leadership to drive brand consistency
• Transitioning Raycon from a high-growth startup to a globally recognized brand

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience leading creative for a fast-paced consumer brand and be fluent in both brand storytelling and performance-driven creative.

📋 Key Responsibilities

✅ Elevate and refine Raycon's brand by setting creative direction and messaging strategy

✅ Oversee production of multi-channel creative: social, video, packaging, website, TV

✅ Review and iterate on creatives based on weekly KPIs to identify opportunities and unlock scale on performance-marketing channels

✅ Lead and mentor a team of designers, videographers, and copywriters

✅ Partner with marketing to translate performance insights into creative experiments

✅ Project manage campaign timelines and asset delivery across functions

ASSUMPTION: Success in this role will be measured by improvements in brand recognition and consistency, conversion and engagement metrics on key campaign creatives, creative team productivity and morale, and stakeholder clarity on brand guidelines and asset timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 5-10 years of experience leading creative for a fast-paced consumer brand

Required Skills:

• Expertise in creative direction and brand storytelling
• Fluency in performance-driven creative and data-informed decision making
• Proven ability to lead and mentor a team
• Strong project management skills
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Adobe Creative Suite
• Familiarity with Figma or similar design tools
• Knowledge of video production and editing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative direction and brand storytelling skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year (NYC Base Salary Range)

Benefits:

• 50% team discount on Raycon products
• $1,500 annual L&D stipend + $200 for cultural events
• Monthly team lunch, snack budget, March Madness bracket

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (4 days in office, 1 day remote)

ASSUMPTION: The salary range provided is based on market data and is subject to change. The benefits listed are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics Manufacturing

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2017 (8 years ago)

Company Description:

• Raycon is a consumer electronics company focused on making better everyday electronics through colorful and easy-to-use products
• The company aims to speak up for the customer and create technology that improves daily life
• Raycon has over 4 million customers and is loved by thousands of tastemakers

Company Specialties:

• Consumer Electronics
• Manufacturing
• Branding and Marketing

Company Website: rayconglobal.com

ASSUMPTION: Raycon is a growing company with a strong focus on customer experience and brand consistency. This role is critical to shaping the company's next era of visual identity and campaign storytelling.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience)

Reporting Structure: Directly oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership.

Work Arrangement: Hybrid (4 days in office, 1 day remote) with the option to work from home one day per week

Growth Opportunities:

• Potential to shape the creative direction of a rapidly growing brand
• Opportunity to lead and mentor a team of creative professionals
• Possibility to expand the role's scope as the company continues to grow

ASSUMPTION: This role offers significant growth potential for the right candidate, as Raycon continues to expand its brand and product offerings.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in office, 1 day remote)

Office Location(s): 1115 Broadway, Suite 12, New York, NY 10010, US

Geographic Context:

• New York, NY is a major hub for the consumer electronics industry
• The office is located in the NoMad neighborhood, offering easy access to public transportation and various amenities
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (4 days in office, 1 day remote)

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of working from home one day per week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creative portfolio and case studies
• Problem-solving skills and strategic thinking
• Leadership and team management skills
• Alignment with Raycon's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your creative direction and brand storytelling skills
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research Raycon's brand and company values to demonstrate your alignment with their mission and culture

ATS Keywords: Creative Direction, Brand Storytelling, Performance-Driven Creative, Data-Informed Decision Making, Customer-First Design, Team Leadership, Project Management, Multi-Channel Creative Production

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, leadership abilities, and cultural fit with Raycon's values and mission.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Figma or similar design tools
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer First
• Think Big
• Raise the Bar Every Day
• GSD: Get Sh*t Done

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your creative direction and brand storytelling skills?
• Are you comfortable leading and mentoring a team of creative professionals?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who align with Raycon's company values and work style will be the best fit for this role. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and expectations.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing creative vision with performance-driven results
• Adapting to a fast-paced, ever-changing work environment
• Transitioning Raycon from a high-growth startup to a globally recognized brand

ASSUMPTION: The ideal candidate will be able to navigate these challenges and use them as opportunities to grow and succeed in the role.

📈 Similar Roles Comparison

• Creative Director vs. Art Director: The Creative Director role is more strategic and focused on setting the creative vision and direction for the brand, while the Art Director role is more focused on the visual design and execution of creative assets.
• Consumer Electronics Industry Context: The consumer electronics industry is highly competitive and fast-paced, with a strong focus on innovation and customer experience.
• Career Path Comparison: This role offers significant growth potential, with the opportunity to expand the role's scope as the company continues to grow. Long-term career paths may include roles such as Vice President of Creative or Chief Creative Officer.

ASSUMPTION: The ideal candidate will have experience in a similar role within the consumer electronics industry and be familiar with the unique challenges and opportunities that come with working in this field.

📝 Sample Projects

• Re-branding a consumer electronics product line to improve brand recognition and consistency
• Developing a comprehensive brand style guide to ensure consistent application of brand elements across all touchpoints
• Creating a multi-channel marketing campaign to launch a new consumer electronics product, including social media content, video assets, and packaging design

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of creative challenges they may face in this role and the expected outcomes of their work.

❓ Key Questions to Ask During Interview

• Can you describe the creative direction and brand storytelling approach that has been successful for Raycon in the past, and how this role will build upon that foundation?
• How does the creative team collaborate with other departments, such as marketing and product, to ensure brand consistency across all touchpoints?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Raycon support the professional development and growth of its creative team members?
• What are the biggest challenges facing the creative team currently, and how can this role help to address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, expectations, and opportunities for growth, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your creative direction and brand storytelling skills, as well as your experience leading a team and driving results
• Prepare a portfolio showcasing your best work and explaining your creative process
• Research Raycon's brand and company values to demonstrate your alignment with their mission and culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.