📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: ResortPass
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (NYC headquarters)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving the brand’s creative strategy
- Conceptualizing, designing, and executing standout creative assets
- Partnering with integrated marketing leadership for tentpole moments and larger campaigns
- Developing creative briefs, mood boards, and campaign guidelines
- Collaborating cross-functionally with various teams to bring the brand to life
- Sourcing, briefing, and overseeing creative partners as needed
- Continuously testing, iterating, and innovating to push the brand forward
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive the brand's visual identity and messaging across multiple touchpoints.
📋 Key Responsibilities
✅ Define and evolve the brand’s creative strategy, ensuring consistency and excellence across all touchpoints
✅ Concept, design, and execute standout creative assets across digital, social, email, paid media, and website touchpoints
✅ Partner closely with integrated marketing leadership to concept and bring to life tentpole moments and larger campaigns
✅ Develop creative briefs, mood boards, and campaign guidelines; champion the brand voice and aesthetic
✅ Partner cross-functionally with growth, brand, product, sales, and CX teams to bring our brand to life via digital and IRL touchpoints
✅ Source, brief, and oversee contractors, agencies, photographers, videographers, and other creative partners as needed. Maintain a hands-on approach to design execution; serve as an individual contributor and design leader
✅ Continuously test, iterate, and innovate to push the brand forward and stay ahead of trends
ASSUMPTION: The role involves a mix of strategic planning, hands-on design work, and cross-functional collaboration to elevate ResortPass's brand across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 8+ years of experience in design and creative leadership roles, ideally within consumer brands, lifestyle, hospitality, or travel
Required Skills:
- Expertise in design principles, brand systems, and creative production
- Excellent communication, presentation, and project management skills
- Proven track record of upleveling an early-stage brand during a period of scale
- Comfortable in a highly entrepreneurial, fast-paced environment and lean team
- Passion for an early-stage startup environment and what it means to be in "builder mode"
Preferred Skills:
- Experience working with consumer brands or hospitality companies
- Familiarity with the New York City area
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative vision, strategic thinking, and ability to adapt to a fast-paced, evolving environment.
💰 Compensation & Benefits
Salary Range: $170,000.00 - $190,000.00 per year, plus equity, commensurate with experience
Benefits:
- Health, Dental & Vision – We’re deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
- Stock Option Plan – We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
- 401k plan – Save for your future with a 401k plan offering.
- Unlimited Paid Time Off (PTO) – Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
- Paid maternity leave
- Annual ResortPass credit – Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the role and experience level in the New York City area. Benefits are designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: ResortPass operates in the Internet Marketplace Platforms industry, focusing on providing day access to luxury hotel amenities.
Company Size: ResortPass has 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact.
Founded: ResortPass was founded in 2016 and has since grown to partner with over 2,000 leading hotels and resorts, connecting over 5 million people to relaxation and luxury experiences.
Company Description:
- ResortPass empowers people to experience luxurious vacations without leaving their hometown by offering day access to hotel amenities like pools, beaches, spas, and fitness facilities.
- The company partners with top-tier hotels and resorts, including Ritz-Carlton, Four Seasons, Westin, and Fairmont, to provide exclusive experiences for both locals and visitors.
- ResortPass aims to make relaxation and luxury more accessible and integrated into everyday life, fostering mindfulness and meaningful connections.
Company Specialties:
- Day access to luxury hotel amenities
- Partnerships with leading hotels and resorts
- Empowering relaxation and luxury experiences in everyday life
Company Website: https://www.resortpass.com
ASSUMPTION: ResortPass is a well-established startup with a strong focus on growth and innovation in the hospitality and lifestyle sectors.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and leadership in creative direction and brand development.
Reporting Structure: The Creative Director will report directly to the CEO and work closely with the marketing, brand, product, sales, and CX teams.
Work Arrangement: This role is on-site at the NYC headquarters, with the expectation of being present in the office regularly.
Growth Opportunities:
- As ResortPass continues to grow, there will be opportunities for the Creative Director to expand their team and delegate tasks, taking on more of a management role.
- The Creative Director will have the chance to shape the brand's visual identity and make a significant impact on the company's overall success.
- With the company's recent Series B funding, there may be opportunities for career advancement as ResortPass scales.
ASSUMPTION: This role offers ample opportunities for creative growth, leadership development, and career advancement within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: The ResortPass headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): New York City, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous art galleries, museums, and design inspiration.
- The city's fast-paced environment can provide ample opportunities for networking and professional growth.
- New York City is home to many leading hotels and resorts, providing ample opportunities for collaboration and partnership.
Work Schedule: The Creative Director is expected to work standard business hours, with flexibility for project demands and deadlines.
ASSUMPTION: The work environment at ResortPass is fast-paced, collaborative, and focused on driving innovation and growth in the hospitality industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the CEO and other key stakeholders
- Portfolio presentation and creative challenge
- Final decision and offer
Key Assessment Areas:
- Candidates' creative portfolios and design aesthetic
- Strategic thinking and brand development skills
- Communication and presentation abilities
- Cultural fit and alignment with ResortPass's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a comprehensive portfolio showcasing your creative vision, strategic thinking, and ability to adapt to a fast-paced, evolving environment.
- Research ResortPass and be ready to discuss how your creative approach aligns with the company's brand and mission.
ATS Keywords: Creative strategy, brand development, design, campaign development, digital marketing, social media, email marketing, photography, videography, creative production
ASSUMPTION: The interview process for this role will focus on assessing candidates' creative skills, strategic thinking, and cultural fit within ResortPass's dynamic and growing team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in industry-standard design tools and comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer-centric mindset
- Entrepreneurial spirit
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on driving growth and innovation
- Strong emphasis on creativity and strategic thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working collaboratively with various teams to bring a brand to life?
- Do you have a strong portfolio showcasing your creative vision and strategic thinking?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong portfolio demonstrating their creative vision and strategic thinking.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-changing, growing company
- Balancing creative vision with practical constraints and stakeholder input
- Working with a lean team and wearing multiple hats as needed
ASSUMPTION: The Creative Director role at ResortPass presents unique challenges and opportunities for growth within a dynamic and expanding company.
📈 Similar Roles Comparison
- Unlike traditional creative director roles, this position requires a strong entrepreneurial mindset and the ability to adapt to a fast-paced, growing company.
- ResortPass's focus on day access to luxury hotel amenities sets it apart from other consumer brands or hospitality companies.
- Career progression in this role may involve expanding the creative team and taking on more of a management role as ResortPass grows.
ASSUMPTION: This role offers a unique blend of creative leadership, strategic thinking, and entrepreneurial spirit within the hospitality and lifestyle industries.
📝 Sample Projects
- Developing a comprehensive brand style guide for ResortPass, including visual identity, tone of voice, and design systems
- Conceptualizing and executing a large-scale marketing campaign to promote ResortPass's expansion into new markets
- Designing and implementing a cohesive visual language for ResortPass's digital platforms, including the website and mobile app
ASSUMPTION: These sample projects illustrate the breadth and depth of creative responsibilities required for this role, showcasing the candidate's ability to think strategically and execute creatively.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand, and how this role fits into that plan?
- How does ResortPass support the growth and development of its creative team members?
- What are the biggest challenges facing the brand currently, and how can this role help address them?
- How does ResortPass foster a culture of innovation and creativity within the team?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the long-term prospects for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a comprehensive portfolio showcasing your creative vision, strategic thinking, and ability to adapt to a fast-paced, evolving environment.
- Research ResortPass and be ready to discuss how your creative approach aligns with the company's brand and mission.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
