Creative Director, APAC

📌 Core Information

🔹 Job Title: Creative Director, APAC

🔹 Company: Crunchyroll, LLC

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Entertainment

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Some remote work allowed)

🚀 Job Overview

Key aspects of this role include:

• Leading creative strategy and campaign execution for anime content marketing in APAC
• Managing and mentoring cross-disciplinary design teams
• Collaborating with global creative directors to establish future creative vision
• Adapting to rapid changes during live executions and ensuring high-quality creative output
• Balancing multiple projects simultaneously while providing clear direction to teams

ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Drive creative strategy at scale for anime content, seasonal releases, events, and regional initiatives

✅ Lead and mentor creative teams while collaborating with global creative directors to establish future creative vision and alignment

✅ Transform complex challenges into clear creative briefs across titles, content, brand, and experience

✅ Foster trust-based relationships with all partners

✅ Own end-to-end creative quality from initial briefing through final delivery

✅ Lead creative critiques to draw out the best possible ideas aligned with design and brand strategy

✅ Ensure pixel-perfect execution across all static and audio-visual asset creation

✅ Manage project timelines and budgets while maintaining creative excellence

✅ Balance multiple projects simultaneously while providing clear direction to teams

✅ Oversee preparation of presentation materials and refinements

✅ Guide design implementation, craft, and overall production accuracy

✅ Build and manage relationships with creative agencies capable of delivering at scale

✅ Develop innovative ideas that resonate with both brand values and specific content offerings

ASSUMPTION: This role involves a high degree of creative problem-solving, project management, and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)

Experience: 12+ years of creative experience, including 6+ years in senior roles, with a focus on entertainment/content marketing and a strong understanding of anime, manga, and fan communities

Required Skills:

• Proven portfolio demonstrating strong consumer insights, campaign success, and individual impact within collective efforts
• Expertise in promoting creative strategies and managing project delivery cycles
• Experience leading cross-disciplinary design teams in a branding/design agency environment
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Figma, and Google Workspace
• Deep understanding of APAC markets, entertainment trends, and the streaming industry
• Proficiency in English & Hindi, with knowledge of Tamil, Telugu, and Bahasa Indonesia a plus

Preferred Skills:

• Experience working with anime and manga content
• Familiarity with Crunchyroll's brand and content

ASSUMPTION: Candidates with a strong portfolio showcasing their creative vision and strategic thinking will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior creative role in the APAC region)

Benefits:

• Best-in-class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Free premium access to Crunchyroll
• Professional Development
• Company's Paid Parental Leave (up to 22 weeks for birthing parents and up to 12 weeks for non-birthing parents)
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• Winter Break

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, specifically focused on anime and manga content streaming and distribution

Company Size: Medium to large (501-1,000 employees) with a global presence and a strong focus on the APAC region

Founded: 2006 (as a joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex)

Company Description:

• Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
• Offers free ad-supported and subscription premium content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
• Serves the anime community across various platforms, including all gaming consoles, and provides simulcasts of top series immediately after Japanese broadcast

Company Specialties:

• Media and technology
• Video streaming and subscription services
• Anime and manga content distribution

Company Website: Crunchyroll

ASSUMPTION: Crunchyroll's focus on anime and manga content makes it an attractive option for candidates passionate about these genres.

📊 Role Analysis

Career Level: Senior (10+ years of experience)

Reporting Structure: Reports directly to the VP of Creative Services

Work Arrangement: Hybrid (On-site and remote work with flexible hours)

Growth Opportunities:

• Potential advancement to a global creative leadership role
• Expansion of creative responsibilities based on performance and company growth
• Opportunities to work on high-profile projects and collaborate with industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate, given Crunchyroll's expanding global presence and focus on innovation.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work options)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• Mumbai has a tropical wet and dry climate, with warm and humid weather throughout the year
• The city is known for its vibrant culture, diverse food scene, and rich history

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Mumbai's vibrant culture and diverse environment may appeal to candidates seeking a dynamic and multicultural work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative challenge or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Creative problem-solving skills
• Portfolio presentation and discussion
• Cultural fit and alignment with Crunchyroll's values
• Strategic thinking and leadership potential

Application Tips:

• Tailor your resume and cover letter to highlight your creative experience, strategic thinking, and passion for anime and manga content
• Prepare a strong portfolio showcasing your creative vision, consumer insights, and campaign success stories
• Research Crunchyroll's brand, content, and values to demonstrate your enthusiasm and cultural fit

ATS Keywords: Creative strategy, campaign execution, anime content, APAC marketing, cross-disciplinary teams, project management, consumer insights, brand alignment, rapid changes, high-quality creative output

ASSUMPTION: Crunchyroll's hiring process may vary depending on the role and the candidate's qualifications, so it's essential to stay informed and adaptable throughout the application process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)
• Figma
• Google Workspace (Google Docs, Sheets, Slides, Meet)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in industry-standard creative tools and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Courage: Overcoming fear to enable our best selves
• Curiosity: Being curious to enable empathy, inclusion, and understanding
• Kaizen: Having a growth mindset committed to constant forward progress
• Service: Serving our community with humility, enabling joy and belonging for others

Work Style:

• Collaborative and cross-disciplinary teamwork
• Agile and adaptable to rapid changes
• Data-driven decision-making and continuous improvement
• Strong focus on creativity, innovation, and strategic thinking

Self-Assessment Questions:

• How have you demonstrated courage in overcoming fear to enable your best creative work?
• How have you shown curiosity in understanding consumer insights and aligning creative strategies with brand values?
• How have you exhibited a growth mindset in your previous roles, and how do you plan to apply it in this position?

ASSUMPTION: Crunchyroll's values and work style emphasize creativity, collaboration, and continuous learning, making it an attractive option for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing multiple projects simultaneously while maintaining high-quality creative output and meeting tight deadlines
• Adapting to rapid changes during live executions and pivoting creative strategies as needed
• Balancing the needs of various stakeholders, including global creative directors, regional marketing teams, and content partners
• Navigating the unique cultural nuances and preferences of the APAC market

ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.

📈 Similar Roles Comparison

• Creative Director vs. Art Director: Creative Directors focus on strategic vision and leadership, while Art Directors specialize in visual design and execution
• Entertainment vs. Advertising: Creative Directors in entertainment may have more focus on content marketing and brand alignment, while those in advertising may prioritize campaign-specific creative strategies
• APAC vs. Global: Creative Directors in APAC may require a deeper understanding of regional markets, cultural nuances, and language proficiency, while global roles may emphasize consistency and alignment across multiple regions

ASSUMPTION: Understanding the differences between related roles and industries can help candidates tailor their applications and prepare for interviews more effectively.

📝 Sample Projects

• Developing a comprehensive creative strategy for an upcoming anime season release, including key visuals, promotional materials, and event activations
• Collaborating with global creative directors to create a cohesive brand identity for Crunchyroll's expanding content library, ensuring consistency across various platforms and regions
• Managing a cross-disciplinary design team to create high-quality, on-brand assets for a major anime event, working within tight deadlines and budget constraints

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Creative Director, APAC.

❓ Key Questions to Ask During Interview

• How does Crunchyroll support the professional growth and development of its creative team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does Crunchyroll foster a culture of innovation and continuous improvement within its creative teams?
• What opportunities exist for collaboration and knowledge-sharing with global creative directors and regional marketing teams?
• How does Crunchyroll measure the success of its creative campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative experience, strategic thinking, and passion for anime and manga content
• Prepare a strong portfolio showcasing your creative vision, consumer insights, and campaign success stories
• Research Crunchyroll's brand, content, and values to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.