📌 Core Information
🔹 Job Title: Creative Director, Art - Shark Beauty
🔹 Company: SharkNinja
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Beauty, Fashion, Lifestyle
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting the visual direction of the Shark Beauty brand across platforms
- Leading a team of talented designers and art directors
- Driving breakthrough, integrated creative campaigns for global product launches
- Evolving the brand identity and design systems globally
- Collaborating cross-functionally with various teams to align creative with business goals
ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to drive the brand's visual identity and campaigns.
📋 Key Responsibilities
✅ Lead the concepting and development of breakthrough, fully integrated creative campaigns for global product launches and brand initiatives
✅ Drive a bold, elevated aesthetic across all marketing touchpoints, including upper funnel campaigns, packaging, DTC, Amazon, digital, and social
✅ Translate business strategies, insights, and product innovations into emotionally compelling creative solutions
✅ Present ideas to executive leadership with clarity, vision, and confidence
✅ Review and guide work from ACDs, art directors, and designers from concept to final execution
✅ Own and evolve the visual identity of Shark Beauty globally
✅ Create and oversee design systems, toolkits, and brand guidelines to ensure consistency across markets and channels
✅ Champion and maintain high standards of design craft and innovation
✅ Ensure alignment between visual and verbal brand communication
✅ Inspire, mentor, and manage a high-performing team of art directors and designers
✅ Foster a collaborative environment that values creativity, accountability, and iteration
✅ Work cross-functionally with Product Development, Global Marketing, IMC, and Demand Generation to align creative with strategic business goals
✅ Partner with social, performance, and content teams to ensure creative flows effectively through the full marketing funnel
ASSUMPTION: This role requires a strong understanding of beauty trends, cultural relevance, and how design drives consumer connection.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field
Experience: 10+ years of experience in art direction or creative leadership, with a strong portfolio in beauty, fashion, or lifestyle brands
Required Skills:
- Proven ability to lead creative across 360° campaigns and bring products to life through compelling visual storytelling
- Experience guiding brand identity and design systems on a global scale
- Confident leading teams and presenting to C-level executives
- Strong understanding of beauty trends, cultural relevance, and how design drives consumer connection
- Proficiency in Adobe Creative Suite and familiarity with current motion, digital, and social design best practices
Preferred Skills:
- Experience working with beauty tech or similar innovative products
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their ability to lead creative campaigns and guide brand identity on a global scale.
💰 Compensation & Benefits
Salary Range: $145,000 - $235,000 USD per year
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the beauty and lifestyle sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories
- The company's mission is to positively impact people's lives every day in homes around the world
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong presence in the consumer goods industry, known for its innovative products and commitment to positively impacting people's lives.
📊 Role Analysis
Career Level: Senior leadership role with significant creative and strategic responsibilities
Reporting Structure: Reports directly to the Head of Brand or similar executive role
Work Arrangement: On-site, full-time position with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential to grow into a global brand leadership role or similar senior position within the company
- Opportunities to work on high-impact projects and campaigns that drive brand success and market growth
- Access to professional development and learning programs to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the brand's global success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a creative and innovative atmosphere
Office Location(s): New York, United York, United States
Geographic Context:
- The role is based in New York, a major global hub for beauty, fashion, and lifestyle industries
- The city offers a vibrant cultural scene, diverse communities, and numerous networking opportunities
- New York is also a major market for Shark Beauty, providing unique insights into consumer trends and preferences
Work Schedule: Standard business hours with flexibility for project demands and campaign deadlines
ASSUMPTION: The role's location in New York provides access to a wealth of creative inspiration, industry connections, and market insights to inform brand strategy and creative direction.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screening with the HR team
- Creative portfolio and case study presentation to the design team
- In-depth interview with the creative leadership team and potential stakeholders
- Final round interview with the hiring manager or similar executive role
Key Assessment Areas:
- Portfolio and case study presentation
- Cultural fit and alignment with SharkNinja's values and mission
- Strategic thinking and creative problem-solving skills
- Leadership and team management abilities
- Understanding of beauty trends, consumer behavior, and market dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your ability to lead creative campaigns and guide brand identity on a global scale
- Be ready to discuss your creative process, design philosophy, and approach to brand storytelling
- Research SharkNinja and Shark Beauty to demonstrate your understanding of the brand and its mission
ATS Keywords: Creative Direction, Art Direction, Brand Storytelling, Visual Craft, Consumer Experience, Team Leadership, Collaboration, Design Systems, Brand Identity, Campaign Development, Adobe Creative Suite, Beauty Trends, Cultural Relevance, Visual Communication, Mentoring, Innovation
ASSUMPTION: The application process for this role is highly competitive, with a strong focus on creative portfolio presentation and cultural fit assessment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch, Figma, or similar design tools
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Social media platforms (Instagram, Facebook, TikTok)
ASSUMPTION: Proficiency in Adobe Creative Suite and familiarity with current motion, digital, and social design best practices are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and challenging the status quo to deliver exceptional results
- Innovation: Embracing a culture of continuous learning and improvement
- Collaboration: Working together to achieve common goals and drive collective success
- Accountability: Taking ownership of responsibilities and delivering on commitments
Work Style:
- Creative and strategic thinking
- Bold and confident leadership
- Collaborative and inclusive teamwork
- Adaptable and resilient in the face of change
- Passionate about design, beauty, and consumer experience
Self-Assessment Questions:
- How do your personal values align with SharkNinja's company values, particularly 'Outrageously Extraordinary' and 'Innovation'?
- Describe a time when you had to adapt your creative approach to meet changing project requirements or stakeholder feedback
- How do you foster a collaborative environment that values creativity, accountability, and iteration within your team?
ASSUMPTION: SharkNinja values candidates who embody their company values, demonstrate strong leadership instincts, and possess a passion for design excellence.
⚠️ Potential Challenges
- Managing a team of designers and art directors with diverse creative styles and personalities
- Balancing multiple projects and deadlines while maintaining high standards of design craft and innovation
- Navigating a fast-paced, dynamic work environment with shifting priorities and tight deadlines
- Adapting to changes in brand strategy, product offerings, or market dynamics
- Ensuring consistent brand identity and visual language across global markets and channels
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a deep understanding of the brand and its consumers.
📈 Similar Roles Comparison
- Unlike traditional beauty or fashion brands, Shark Beauty focuses on innovative technology and consumer experience, requiring a unique blend of creative and strategic thinking
- This role offers a higher level of creative autonomy and global brand influence compared to more junior art director or designer positions
- Career progression in this role may lead to global brand leadership or similar senior positions within the company, rather than lateral moves to other brands or industries
ASSUMPTION: This role is distinct from similar positions in the beauty and lifestyle sectors, offering a unique blend of creative and strategic responsibilities with significant global brand impact.
📝 Sample Projects
- Developing a comprehensive brand identity and design system for a new product line, from packaging and digital marketing to in-store retail experiences
- Conceptualizing and executing a global marketing campaign for a major product launch, including Upper funnel campaigns, social media content, and influencer partnerships
- Creating a cohesive visual language for a brand refresh, ensuring consistency across all touchpoints and maintaining brand equity
ASSUMPTION: These sample projects illustrate the breadth and depth of creative responsibilities in this role, requiring strategic thinking, leadership, and adaptability.
❓ Key Questions to Ask During Interview
- How does Shark Beauty differentiate itself from other beauty brands, and how can my creative vision contribute to this distinction?
- Can you describe the team structure and dynamics within the creative department, and how does this role fit into the broader organization?
- How does SharkNinja support the growth and development of its creative talent, and what opportunities exist for professional advancement within the company?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does Shark Beauty approach consumer research and data-driven decision-making, and how can I leverage these insights to inform my creative strategy?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the brand's unique challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your ability to lead creative campaigns and guide brand identity on a global scale
- Be ready to discuss your creative process, design philosophy, and approach to brand storytelling
- Research SharkNinja and Shark Beauty to demonstrate your understanding of the brand and its mission
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
