Creative Director, Asia & Europe

📌 Core Information

🔹 Job Title: Creative Director, Asia & Europe

🔹 Company: Informa Group Plc.

🔹 Location: London, UK (Relocating to Victoria from September 2025)

🔹 Job Type: Full-time, Hybrid (3 days in office per week)

🔹 Category: Events & Creative

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving the creative vision for Money20/20 events across Asia and Europe
• Collaborating with global and regional teams to deliver exceptional experiences
• Leveraging data and customer feedback to inform creative decisions
• Working across live events, digital content, and creative communications
• Leading creative teams and managing multiple projects

ASSUMPTION: This role requires a high level of cultural understanding and adaptability to thrive in diverse regional markets.

📋 Key Responsibilities

✅ Reimagine the entire event journey from pre-show engagement to post-event magic

✅ Set the creative vision and translate it into executable blueprints for both regions

✅ Identify innovative concepts that elevate customer experience, driving loyalty and retention

✅ Create immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”

✅ Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer to align creative vision with strategic goals

✅ Share insights and ideas with the Creative Director, USA to ensure global brand consistency

✅ Anticipate industry needs before they emerge and transform them into tangible experiences

✅ Develop blueprints for how each geography executes the vision while respecting regional nuances

✅ Leverage customer feedback, insights, and analytics to understand and enhance the customer journey

✅ Use data to inform creative decisions and measure success through revenue, retention, and NPS

✅ Champion the creative blueprint in collaboration with regional teams and project managers

✅ Contribute to planning sessions to align execution with product vision and strategy

✅ Partner with design and operations teams to set experience design blueprints and visual identity

✅ Work with marketing, content, and commercial teams to ensure alignment with global brand strategy

ASSUMPTION: This role requires a high level of adaptability and resilience to manage multiple stakeholders and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Design, Marketing, or a related discipline)

Experience: Proven track record in hybrid creative work spanning live events, digital content creation, and creative communications

Required Skills:

• Deep understanding of Thai, Southeast Asian, and European cultures
• Operational experience in these regional markets
• Proven creative leadership experience in fast-paced environments
• Ability to work autonomously while collaborating across global teams
• Strong data analysis and interpretation skills
• Excellent communication and presentation skills
• Fluency in English; proficiency in additional languages is a plus

Preferred Skills:

• Experience working in the fintech industry
• Familiarity with event management software and tools
• Knowledge of the global events landscape

ASSUMPTION: A strong portfolio demonstrating exceptional creative vision and execution is essential for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a role of this level and location)

Benefits:

• Freedom & flexibility: Flexible working arrangements and remote work options
• Great community: Welcoming culture, social events, and active diversity and inclusion networks
• Broader impact: Up to four days per year to volunteer, with charity match funding available
• Career opportunity: Bespoke training, learning opportunities, mentoring platforms, and internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Flexible range of personal benefits to choose from, plus company-funded private medical cover
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
• Recognition for great work, with global awards and kudos programs

Working Hours: Full-time (37.5 hours per week), with flexibility to work from home up to two days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and more.
• Informa's portfolio includes brands such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. offers a dynamic and inclusive work environment that values creativity, innovation, and collaboration.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the SVP Brand Experience and collaborating with regional teams and stakeholders.

Reporting Structure: The Creative Director, Asia & Europe, will report to the SVP Brand Experience and work closely with regional teams, project managers, and various functional departments.

Work Arrangement: This role follows a hybrid work arrangement, with three days in the office per week and the option to work remotely for up to two days per week.

Growth Opportunities:

• Progression to a global creative leadership role within Informa's events portfolio
• Expansion into new markets and event formats as Money20/20 continues to grow and evolve
• Potential to lead creative teams and manage larger budgets and projects
• Opportunities to develop skills in data analysis, strategic planning, and team leadership

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the global events landscape.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s London office is a modern, collaborative workspace with state-of-the-art facilities and a focus on employee well-being.

Office Location(s): 5 Howick Place, London, SW1P 1WG, UK (Relocating to Victoria from September 2025)

Geographic Context:

• London is a major global hub for finance, technology, and events, providing ample opportunities for networking and professional development
• The city offers a diverse cultural scene, vibrant nightlife, and easy access to green spaces and outdoor activities
• London's international airport, Heathrow, is conveniently located for both domestic and international travel

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work from home up to two days per week.

ASSUMPTION: The relocation to Victoria in September 2025 may impact commuting times and nearby amenities for some employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and cultural fit
• Creative challenge or presentation to showcase your vision and ideas for Money20/20 events
• Final interview with the SVP Brand Experience and other key stakeholders
• Background check and offer

Key Assessment Areas:

• Cultural understanding and adaptability
• Creative vision and execution
• Data analysis and interpretation skills
• Strategic thinking and planning
• Communication and presentation skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative vision and execution, with a focus on live events, digital content, and creative communications
• Research Money20/20 events and the fintech industry to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills and be prepared to discuss your creative approach to event design and customer experience
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Creative Director, Event Design, Customer Experience, Hybrid Creative Work, Data-Driven Decision Making, Global Brand Consistency, Regional Nuances, Stakeholder Management, Project Management, Marketing Services, Information Services

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Bizzabo, or similar)
• Design software (e.g., Adobe Creative Suite, Sketch, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack, or similar)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, as the Creative Director, Asia & Europe, will work across various teams and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Innovative: Embracing change and driving progress
• Collaborative: Working together to achieve more
• Integrity: Acting with honesty and fairness in all we do
• Expert: Delivering excellence through specialist knowledge

Work Style:

• Dynamic and fast-paced, with a focus on delivering exceptional experiences
• Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven, with a commitment to continuous improvement and innovation
• Flexible and adaptable, with a willingness to embrace change and take on new challenges
• Customer-focused, with a passion for understanding and meeting the needs of our customers

Self-Assessment Questions:

• How do you approach creating immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”?
• How do you balance respecting regional nuances while maintaining global brand consistency?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?
• How do you use data to inform creative decisions and measure success?
• How do you collaborate with diverse teams and functional departments to deliver exceptional experiences?

ASSUMPTION: Informa Group Plc. values candidates who demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously may require exceptional organizational skills and time management
• Balancing regional nuances while maintaining global brand consistency can be challenging, requiring a high level of cultural understanding and adaptability
• Working in a fast-paced, dynamic environment may necessitate flexibility and a willingness to embrace change
• The relocation to Victoria in September 2025 may impact commuting times and nearby amenities for some employees
• The competitive nature of the events industry may present challenges in maintaining market share and driving growth

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous improvement and innovation.

📈 Similar Roles Comparison

• Creative Director, Global Events (Informa Group Plc.)
• Responsible for the creative vision and execution of Informa's global events portfolio
• Works closely with regional teams to ensure brand consistency and cultural relevance
• Requires a strong understanding of global markets and regional nuances
• Creative Director, Digital Events (Informa Group Plc.)
• Focuses on the creative vision and execution of Informa's digital events portfolio
• Collaborates with regional teams to ensure brand consistency and digital innovation
• Requires a strong understanding of digital platforms and user experience design
• Creative Director, Hybrid Events (Informa Group Plc.)
• Responsible for the creative vision and execution of Informa's hybrid events portfolio
• Works closely with regional teams to ensure brand consistency and seamless integration of live and digital experiences
• Requires a strong understanding of both live events and digital platforms

ASSUMPTION: These roles share similarities in their focus on creative vision, brand consistency, and collaboration with regional teams, but each has unique requirements based on the specific event format (global, digital, or hybrid).

📝 Sample Projects

• Reimagining the Money20/20 event journey from pre-show engagement to post-event magic
• Developing innovative concepts that elevate customer experience, driving loyalty and retention for Money20/20 events in Asia and Europe
• Creating immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach” for regional events
• Collaborating with regional teams and project managers to execute creative blueprints and ensure exceptional experiences
• Partnering with design and operations teams to set experience design blueprints and visual identity for Money20/20 events
• Working with marketing, content, and commercial teams to align creative vision with global brand strategy and ensure consistent messaging across channels

ASSUMPTION: These sample projects demonstrate the creative vision, strategic planning, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its creative teams?
• What are the key priorities for the Money20/20 events portfolio in the next 12-24 months?
• How does the company approach regionalization and cultural relevance in its events portfolio?
• What are the most significant challenges facing the events industry, and how does the company plan to address them?
• How does the company measure the success of its events, and how does it use data to inform creative decisions?
• What opportunities exist for collaboration and knowledge-sharing between regional teams and global stakeholders?

ASSUMPTION: These questions can help you better understand the company's priorities, culture, and approach to creative leadership and event management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/InformaGroupPlc/744000071484075-creative-director-asia-europe
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on live events, digital content, and creative communications
• Prepare a portfolio showcasing your creative vision and execution, with a focus on immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”
• Research Money20/20 events and the fintech industry to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills and be prepared to discuss your creative approach to event design and customer experience
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.