📌 Core Information
🔹 Job Title: Creative Director, Asia & Europe
🔹 Company: Informa Group Plc.
🔹 Location: London, UK
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Events & Creative
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Reimagining the entire event journey for Money20/20 Asia and Europe
- Setting the creative vision and translating it into executable blueprints
- Identifying innovative concepts to elevate customer experience
- Collaborating with regional teams and stakeholders to deliver exceptional experiences
- Leveraging customer feedback and data to inform creative decisions and measure success
ASSUMPTION: This role requires a strong understanding of Thai, Southeast Asian, and European cultures, as well as operational experience in these regional markets.
📋 Key Responsibilities
✅ Creative Vision & Experience Design: Reimagine the entire event journey, set the creative vision, and translate it into executable blueprints for both regions. Identify innovative concepts that elevate customer experience, driving loyalty and retention.
✅ Strategic Leadership: Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer. Share insights and ideas with the Creative Director, USA to ensure global brand consistency. Anticipate industry needs and transform them into tangible experiences.
✅ Data-Driven Decision Making: Leverage customer feedback, insights, and analytics to understand and enhance the customer journey. Use data to inform creative decisions and measure success through revenue, retention, and NPS.
✅ Cross-Functional Collaboration: Champion the creative blueprint in collaboration with regional teams and project managers. Contribute to planning sessions to align execution with product vision and strategy. Partner with design and operations teams to set experience design blueprints and visual identity. Work with marketing, content, and commercial teams to ensure alignment with global brand strategy.
ASSUMPTION: This role requires strong leadership skills, the ability to create emotional connections through experiences, and a proven track record in hybrid creative work spanning live events, digital content creation, and creative communications.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Marketing, or a related discipline).
Experience: Proven track record in hybrid creative work spanning live events, digital content creation, and creative communications. Operational experience in Southeast Asian and European markets.
Required Skills:
- Deep understanding of Thai, Southeast Asian, and European cultures
- Proven creative leadership experience in high-growth environments
- Ability to wow audiences through original live and digital experiences
- Understanding of the fintech ecosystem and its evolving landscape
Preferred Skills:
- Fluency in Thai, Mandarin, or other Southeast Asian languages
- Experience working with global teams and managing remote colleagues
- Strong project management skills
ASSUMPTION: While not explicitly stated, proficiency in relevant software tools (e.g., Adobe Creative Suite, Microsoft Office, project management platforms) is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Creative Director role in London with 5-10 years of experience)
Benefits:
- Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most working remotely part-time
- Great Community: A welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks
- Broader Impact: Take up to four days per year to volunteer, with charity match funding available
- Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. Internal job moves are encouraged and supported
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Flexible range of personal benefits to choose from, plus company-funded private medical cover
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programmes
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home up to two days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in London with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving various specialist markets through numerous brands.
- Informa is committed to creating a fantastic, inclusive community where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital Events
- Exhibitions
- Specialist Content
- Research
- Consultancy
- Digital Services
- Lead Generation
- B2B Markets
- Academic Markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of businesses and brands. This diversity offers opportunities for career growth and exposure to various projects and teams.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the SVP Brand Experience and collaborating with regional teams and stakeholders.
Reporting Structure: The Creative Director, Asia & Europe, will report to the SVP Brand Experience and work closely with regional teams and stakeholders to deliver exceptional experiences for Money20/20 events in Asia and Europe.
Work Arrangement: This role follows a hybrid work arrangement, with three days in the office and two days working remotely. The office is currently based in High Holborn, London, and will relocate to Victoria from September 2025.
Growth Opportunities:
- As Informa continues to expand and redefine its events and experiences, there will be opportunities for the successful candidate to grow within the brand experience team or explore other roles within the broader Informa Group.
- The global nature of the Money20/20 events provides exposure to international markets and the chance to work with diverse teams.
- Informa's commitment to professional development and internal job moves offers opportunities for career progression and skill-building.
ASSUMPTION: The global nature of Informa's businesses and the diverse range of events and experiences offer numerous growth opportunities for the successful candidate.
🌍 Location & Work Environment
Office Type: Informa's London office is a modern, collaborative workspace with a mix of open-plan and private offices, designed to foster creativity and productivity.
Office Location(s): The London office is currently based in High Holborn and will relocate to Victoria from September 2025.
Geographic Context:
- London is a major global hub for finance, technology, and creative industries, providing ample opportunities for networking and professional growth.
- The city is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
- London's vibrant cultural scene offers a wide range of entertainment, dining, and leisure options for both residents and visitors.
Work Schedule: The work schedule for this role is full-time, with a hybrid arrangement of three days in the office and two days working remotely. The core hours are 9:00 AM to 5:30 PM, with flexibility to start and end earlier or later as needed.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to work from home up to two days per week.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and understanding of Informa's values and mission
- Creative vision and ability to set and execute a creative blueprint
- Strategic leadership skills and ability to collaborate with regional teams
- Data-driven decision-making skills and ability to measure success through relevant metrics
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the fintech ecosystem and the unique challenges and opportunities it presents
- Showcase your ability to create emotional connections through experiences and your understanding of the regional markets for Money20/20 events
- Prepare questions for the interview that demonstrate your curiosity and enthusiasm for the role and the company
ATS Keywords: Creative Director, Event Experience Design, Hybrid Creative Work, Southeast Asian Markets, European Markets, Fintech Ecosystem, Data-Driven Decision Making, Cross-Functional Collaboration
ASSUMPTION: Informa's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Tailoring your application and preparing for the interview will increase your chances of success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management platforms (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: Proficiency in relevant software tools is likely to be beneficial for this role, as they are commonly used in creative work, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Inspiring: We champion specialists and help them achieve their goals
- Inclusive: We foster a diverse and inclusive environment where everyone can thrive
- Agile: We embrace change and continuously improve
- Collaborative: We work together to achieve exceptional results
- Commercial: We deliver value for our customers and stakeholders
Work Style:
- Informa values a hybrid work arrangement, with most colleagues working from the office two to three days per week
- The company encourages a flexible and collaborative work environment, with a focus on results and outcomes rather than presenteeism
- Informa's culture is inclusive and supportive, with a strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- Do you have a deep understanding of Thai, Southeast Asian, and European cultures, and operational experience in these regional markets?
- Are you comfortable working in a hybrid environment and collaborating with global teams?
- Do you possess strong leadership skills and the ability to create emotional connections through experiences?
- Are you comfortable working with data and using it to inform creative decisions and measure success?
- Do you have a proven track record in hybrid creative work spanning live events, digital content creation, and creative communications?
ASSUMPTION: Informa's culture is inclusive, collaborative, and focused on delivering exceptional results. Candidates who align with these values and work styles are more likely to succeed in the role and the company.
⚠️ Potential Challenges
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote colleagues
- The global nature of the role may require frequent travel to Asia and Europe for events and meetings
- The fast-paced and ever-evolving fintech ecosystem may present unique challenges and opportunities
- The role may require working with tight deadlines and managing multiple projects simultaneously
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, global role.
📈 Similar Roles Comparison
- This role is unique in its focus on creative direction for Money20/20 events in Asia and Europe, requiring a deep understanding of regional cultures and markets
- Compared to other creative director roles, this position offers the opportunity to work on high-profile, international events in the fast-growing fintech industry
- Career progression in this role may lead to global leadership opportunities within Informa's brand experience team or other business units
ASSUMPTION: The unique nature of this role, combined with Informa's global presence and diverse businesses, offers numerous opportunities for career growth and development.
📝 Sample Projects
- Reimagining the entire event journey for Money20/20 Asia and Europe, from pre-show engagement to post-event magic
- Setting the creative vision and translating it into executable blueprints for both regions, respecting regional nuances
- Identifying innovative concepts that elevate customer experience, driving loyalty and retention for Money20/20 events
ASSUMPTION: The successful candidate will have a proven track record in setting and executing creative visions for live events and digital experiences, with a deep understanding of regional cultures and markets.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader brand experience strategy for Money20/20 events?
- What are the most significant challenges facing the Money20/20 brand in the Asia and Europe regions?
- How does Informa support the growth and development of its creative team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions for the interview that demonstrate your curiosity and enthusiasm for the role and the company
- If selected for an interview, be prepared to discuss your creative vision and approach to event experience design, as well as your understanding of the fintech ecosystem and regional markets
- Follow up with the hiring manager within one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
