📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Epic Games
🔹 Location: Multiple Locations (CA, NYC, WA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing bold, culture-shaping marketing campaigns
- Translating strategic marketing objectives into inspiring creative campaigns
- Collaborating with development partners to connect game experiences with player-relevant campaigns
- Driving brand strategy integration into creative execution
- Presenting creative strategies and concepts to senior leadership and stakeholders
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in developing and launching world-class creative campaigns, ideally in gaming, entertainment, or Gen-Z culture-driven brands.
📋 Key Responsibilities
✅ Drive the development of compelling marketing campaigns from concept through execution
✅ Develop and articulate a clear, compelling creative vision that aligns with brand strategy and marketing objectives
✅ Work closely with development partners to connect core game promises with player and culturally relevant campaigns
✅ Drive the strategic integration of brand strategy into creative execution
✅ Present creative strategies and concepts with confidence and expertise to partners, game developers, senior leadership, and key stakeholders
ASSUMPTION: This role requires a strong understanding of brand-building principles and the ability to leverage cultural insights to create resonant campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience conceptualizing and launching world-class creative campaigns, ideally in gaming, entertainment, or Gen-Z culture-driven brands
Required Skills:
- Proven experience in developing and launching successful creative marketing campaigns with a strong brand focus
- Exceptional communication and presentation skills
- Strategic and innovative thinking
- Demonstrated expertise in collaborating with cross-functional teams
- Deep understanding of brand-building principles
Preferred Skills:
- Understanding of Unreal Engine
ASSUMPTION: While not required, familiarity with Unreal Engine could be beneficial for this role, as it is a core technology used by Epic Games.
💰 Compensation & Benefits
Salary Range: The expected annual base pay range for this position is $156,329 - $275,138 USD, depending on the location. This range is relevant only for individuals who are residents of or will be expected to work within the specified locale (CA, NYC, WA). Compensation varies based on various factors, including skills, qualifications, knowledge, and experience.
Benefits:
- Generous benefit plans
- Discretionary incentive programs
Working Hours: Full-time position with standard business hours, but may require flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Epic Games is a leading interactive entertainment company and provider of 3D engine technology. They operate Fortnite, one of the world's largest games, and develop Unreal Engine, which powers leading games and is adopted across various industries.
Company Size: Epic Games has 1,001-5,000 employees globally, with 46 studios across 25 countries.
Founded: 1991
Company Description:
- Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology.
- Operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections.
- Develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Epic Games is a well-established company in the gaming industry, with a strong focus on innovation and creativity.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in creative direction and marketing.
Reporting Structure: The Creative Director will report directly to the VP of Marketing and work closely with cross-functional teams, including game developers and marketing specialists.
Work Arrangement: This role is open to multiple locations across the US (including CA, NYC, & WA) and is remote OK.
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands.
- Opportunity to work on high-profile projects and campaigns, gaining valuable experience and exposure.
- Chance to collaborate with and learn from industry-leading professionals in gaming and marketing.
ASSUMPTION: As a senior-level role, this position offers significant growth opportunities within the company and the industry.
🌍 Location & Work Environment
Office Type: Epic Games has multiple offices worldwide, with locations in CA, NYC, and WA for this role.
Office Location(s): Cary, NC (Headquarters), Montreal, QC, Larkspur, CA, Novato, CA, Salt Lake City, UT, San Diego, CA, San Francisco, CA, Seattle, WA, Shanghai, CN, Suzhou, CN, Yokohama, JP, Seoul, KR, Strasbourg, FR, Helsinki, FI, Berlin, DE, Cologne, DE, Novi Sad, RS, Stockholm, SE, Guildford, GB, Newcastle, GB, Edinburgh, GB, Los Angeles, CA, Vancouver, BC, and Detroit, MI.
Geographic Context:
- Cary, NC: Headquarters with a suburban office park setting, offering a mix of urban and rural amenities.
- Montreal, QC: A multicultural city with a vibrant arts scene and a strong gaming industry presence.
- Larkspur, CA: A small city near San Francisco with a suburban feel and easy access to urban amenities.
- Novato, CA: A family-oriented city with a mix of urban and rural amenities, located north of San Francisco.
- Salt Lake City, UT: A metropolitan area with a diverse economy and a growing tech industry.
- San Diego, CA: A major city with a diverse economy, a strong military presence, and a growing tech industry.
- San Francisco, CA: A major city known for its diverse culture, tech industry, and urban amenities.
- Seattle, WA: A major city with a diverse economy, a strong tech industry, and a focus on outdoor recreation.
- Shanghai, CN: A major city with a diverse economy, a strong gaming industry, and a mix of urban and traditional Chinese culture.
- Suzhou, CN: A historic city with a strong focus on education, culture, and tourism, located near Shanghai.
- Yokohama, JP: A major city with a diverse economy, a strong gaming industry, and a mix of traditional and modern Japanese culture.
- Seoul, KR: A major city with a diverse economy, a strong gaming industry, and a mix of traditional and modern Korean culture.
- Strasbourg, FR: A historic city with a strong focus on culture, education, and tourism, located in the Alsace region of France.
- Helsinki, FI: The capital of Finland, with a strong focus on technology, education, and design.
- Berlin, DE: A major city with a diverse economy, a strong tech industry, and a vibrant arts and culture scene.
- Cologne, DE: A major city with a diverse economy, a strong gaming industry, and a rich history.
- Novi Sad, RS: A city in Serbia with a growing tech industry and a focus on education and culture.
- Stockholm, SE: The capital of Sweden, with a strong focus on technology, finance, and design.
- Guildford, GB: A town in the UK with a strong gaming industry presence and a focus on technology and innovation.
- Newcastle, GB: A city in the UK with a diverse economy, a strong focus on education, and a growing tech industry.
- Edinburgh, GB: The capital of Scotland, with a strong focus on education, culture, and tourism.
- Los Angeles, CA: A major city known for its entertainment industry, diverse culture, and urban amenities.
- Vancouver, BC: A major city with a diverse economy, a strong focus on outdoor recreation, and a growing tech industry.
- Detroit, MI: A major city with a diverse economy, a strong automotive industry, and a growing tech industry.
Work Schedule: Full-time position with standard business hours, but may require flexibility based on project needs.
ASSUMPTION: The work environment for this role will vary depending on the specific office location chosen. However, all Epic Games offices offer a collaborative, welcoming, and creative environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Portfolio presentation and creative challenge with the marketing team
- Final interview with the VP of Marketing and other senior leaders
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
- Understanding of brand-building principles
- Alignment with Epic Games' company culture and values
Application Tips:
- Tailor your resume and portfolio to highlight your creative direction and marketing experience, with a focus on world-class campaigns and brand-focused initiatives.
- Prepare a compelling cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
- If applicable, include examples of your work that demonstrate your ability to develop and execute bold, culture-shaping marketing campaigns.
- Follow up with the HR team after submitting your application to express your interest in the role.
ATS Keywords: Creative Direction, Marketing Campaigns, Brand Strategy, Cultural Insights, Cross-Functional Collaboration, Communication Skills, Strategic Thinking, Innovation, Player Engagement, Presentation Skills, Visual Expression, Narrative Development, Gaming Industry Knowledge, Portfolio Development, Unreal Engine Knowledge
ASSUMPTION: The application process for this role may vary depending on the specific office location chosen. However, the typical process involves several interviews and assessments to evaluate the candidate's creativity, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Unreal Engine (preferred but not required)
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: Familiarity with Unreal Engine could be beneficial for this role, as it is a core technology used by Epic Games. However, proficiency in Adobe Creative Suite and Microsoft Office Suite is essential for creating and presenting marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Quality and excellence
- Integrity and respect
- Fun and passion
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and flexible
- Passionate about gaming and entertainment
Self-Assessment Questions:
- How do you align with Epic Games' company values, particularly creativity and innovation?
- How do you approach collaboration and teamwork, and how have you demonstrated this in previous roles?
- How do you ensure the quality and excellence of your work, and how have you maintained high standards in previous projects?
- How do you balance fun and passion in your work, and how have you fostered a positive work environment in previous roles?
ASSUMPTION: Epic Games values creativity, innovation, collaboration, and a positive work environment. Candidates who can demonstrate these qualities and align with the company's values will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and attention to detail
- Working with diverse teams across multiple locations, requiring strong communication and collaboration skills
- Keeping up with industry trends and cultural shifts, requiring continuous learning and adaptation
- Balancing creativity and innovation with brand strategy and marketing objectives, requiring strong strategic thinking and decision-making skills
ASSUMPTION: This role presents several challenges, but also offers significant opportunities for growth and impact within the gaming and marketing industries.
📈 Similar Roles Comparison
- Creative Director (Gaming) vs. Creative Director (Advertising): This role focuses on gaming and entertainment, requiring a deep understanding of gaming culture and trends. In contrast, a Creative Director in advertising may work on a broader range of campaigns across various industries.
- Industry-specific context: The gaming industry is dynamic and fast-paced, with a strong focus on innovation and creativity. This role requires a deep understanding of gaming culture and trends, as well as the ability to adapt to changes in the industry.
- Career path comparison: This role offers significant growth opportunities within the marketing department or the company as a whole. With experience and proven success, candidates may advance to senior leadership positions or take on additional responsibilities as the company expands.
ASSUMPTION: While this role shares similarities with other creative director positions, it is unique in its focus on gaming and entertainment, requiring a deep understanding of gaming culture and trends.
📝 Sample Projects
- Developing and executing a marketing campaign for a new game launch, including concept development, creative execution, and cross-channel promotion
- Creating a brand refresh for an existing game, including visual identity, narrative development, and marketing strategy
- Collaborating with game developers to integrate brand strategy into the creative execution of in-game content and experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges faced by a Creative Director in the gaming industry.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing and executing a marketing campaign for one of Epic Games' titles?
- How do you collaborate with game developers to ensure that marketing campaigns align with the core promise of the game experience?
- What is your approach to balancing creativity and innovation with brand strategy and marketing objectives?
- How do you measure the success of a marketing campaign, and how do you use data and analytics to inform your creative strategy?
- What is your experience working with remote teams, and how do you ensure effective communication and collaboration in a virtual environment?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, their creative process, and their ability to work effectively within the gaming and marketing industries.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your creative direction and marketing experience, with a focus on world-class campaigns and brand-focused initiatives.
- Prepare a compelling cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
- If applicable, include examples of your work that demonstrate your ability to develop and execute bold, culture-shaping marketing campaigns.
- Follow up with the HR team after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
