Creative Director, Brand

📌 Core Information

🔹 Job Title: Creative Director, Brand

🔹 Company: CoverMyMeds

🔹 Location: Columbus, OH, USA - 910 John Street (CMM Main Campus) (C317)

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Location Dependent ~10-20%)

🚀 Job Overview

Key aspects of this role include:

• Leading and inspiring the creative team to develop and execute the brand's visual identity and design strategy.
• Collaborating with various teams to ensure all creative outputs align with business objectives and brand standards.
• Managing and inspiring the creative team, setting clear goals, and improving team performance and engagement.
• Overseeing the creative department budget and developing strategy for in-house vs. outsourcing of resources.
• Providing creative direction and guidance to internal art directors, copy contractors, and external agencies.

ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to drive the brand's visual identity and ensure consistent, high-quality output across various mediums.

📋 Key Responsibilities

✅ Lead and foster an environment of creativity and collaboration, evaluating tools, resources, and retaining top talent.

✅ Collaborate within department and across CoverMyMeds and McKesson to deliver a cohesive and compelling brand experience.

✅ Develop team expertise in design and copy, set clear and aligned goals, and improve team performance and engagement.

✅ Take an active design role in various projects, leading design efforts and offering creative insights on a variety of internal and external initiatives and campaigns.

✅ Collaborate with the Art Director on project execution, dividing work based on complexity, visibility, and strategic value.

✅ Oversee development of creative (design & copy) from concept to completion, ensuring that all work delivered meets brand standards and business objectives.

✅ Develop and refine the brand’s visual identity and design strategy, ensuring all creative outputs and campaigns align with the company’s vision and strategic priorities.

✅ Guide copywriters to deliver copy that aligns with brand voice and content strategy.

✅ Provide support on brand identity to internal stakeholders and agency partners.

✅ Ensure all elements are aligned to reinforce the brand's market position and achieve long-term business goals.

✅ Review outputs with Brand and Creative team to ensure brand compliance.

✅ Promote brand standards for the company and identify new opportunities to enhance the brand across all mediums.

✅ Oversee the creative department budget and develop strategy for in-house vs. outsourcing of resources.

✅ Partner with Marketing Operations team to efficiently manage team capacity.

✅ Manage freelance resources and vendor/agency relationships effectively.

ASSUMPTION: This role requires a strong understanding of brand strategy, exceptional leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or MFA in Design, Marketing, Advertising, or related field

Experience: Typically requires 12+ years of professional experience and 4+ years of management experience.

Required Skills:

• Proven experience in creative leadership role with a track record of managing a creative team, establishing visual identity guidelines, governing design systems, and ensuring their adherence.
• Strong leadership skills to manage the creative team and key stakeholders within the Marketing team and broader CoverMyMeds organization.
• Strong, brand-driven portfolio showcasing a range of conceptual to executional projects, as well as ability to establish and manage design systems, establishing creative templates and efficiencies for scalability.
• Proficient in Adobe Creative Suite, Figma, and Microsoft PowerPoint, with familiarity with both digital and print design workflows.
• Understanding of how creative decisions impact overall business and brand strategy.
• Ability to think strategically and execute methodically.
• Experience working with sales teams and event support.
• Vendor selection and management.
• Experience in navigating a large, matrixed corporate environment.
• Ability to work collaboratively with cross-functional teams and drive prioritization alignment.
• Experience developing new processes and ways of working.

Preferred Skills:

• B2B or Healthcare experience preferred.

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative work and experience in leading a creative team. A bachelor's degree or MFA in a related field and 12+ years of professional experience are required.

💰 Compensation & Benefits

Salary Range: $114,000 - $190,000 per year

Benefits:

• Competitive Compensation Package
• Annual Bonus
• Long-Term Incentive Opportunities
• Flexible Hours
• Paid Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer will be determined based on the candidate's qualifications, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: CoverMyMeds is a medication access company committed to helping people get the medicine they need to live healthier lives. Their network includes approximately 75% of electronic health record systems (EHRs), 50,000+ pharmacies, 950,000 providers, and most health plans and PBMs.

Company Size: CoverMyMeds is a mid-sized company with 1,001-5,000 employees.

Founded: CoverMyMeds was founded in 2008.

Company Description:

• CoverMyMeds is a medication access company committed to helping people get the medicine they need to live healthier lives.
• Their network includes approximately 75% of electronic health record systems (EHRs), 50,000+ pharmacies, 950,000 providers, and most health plans and PBMs.
• CoverMyMeds is a subsidiary of McKesson Corporation, a Fortune 10 company that touches virtually every aspect of healthcare.

Company Specialties:

• Prior Authorizations
• Electronic Prior Authorizations
• Pharmacies
• Prescribers
• Patient Adherence
• Medication Adherence
• Medication Access

Company Website: www.covermymeds.com

ASSUMPTION: CoverMyMeds is a well-established company with a strong focus on medication access and patient adherence. Their extensive network and commitment to improving patient outcomes make them a compelling choice for job seekers in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of creativity, leadership, and strategic thinking.

Reporting Structure: The Creative Director, Brand reports to the Senior Director of Brand, Creative and External Communications.

Work Arrangement: This is an on-site role with location-dependent travel requirements of approximately 10-20%.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to grow and develop within the Marketing department and the broader CoverMyMeds organization.
• With the company's focus on innovation and continuous improvement, there are ample opportunities to drive change and make a significant impact on the brand's success.
• Working closely with various teams across CoverMyMeds and McKesson provides exposure to different aspects of the business and potential career growth paths.

ASSUMPTION: This role offers a unique opportunity for a creative leader to make a significant impact on the brand's visual identity and drive its success within the growing medication access industry.

🌍 Location & Work Environment

Office Type: The role is based at the CoverMyMeds main campus in Columbus, OH, USA.

Office Location(s): 910 John Street, Columbus, OH 43222, US

Geographic Context:

• Columbus is the state capital of Ohio and the 14th-most populous city in the United States.
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and performing arts venues.
• Columbus is also home to several major corporations and has a thriving tech industry, making it an attractive place for professionals to live and work.

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements.

ASSUMPTION: The Columbus office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Creativity and design skills
• Leadership and management skills
• Strategic thinking and problem-solving abilities
• Collaboration and communication skills
• Alignment with CoverMyMeds' brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your experience with brand strategy and management.
• Prepare a portfolio showcasing your best work, including conceptual and executional projects, as well as examples of your ability to establish and manage design systems.
• Be ready to discuss your experience with Adobe Creative Suite, Figma, and Microsoft PowerPoint, as well as your familiarity with digital and print design workflows.
• Research CoverMyMeds and McKesson to demonstrate your understanding of the company's mission, values, and commitment to improving patient outcomes.

ATS Keywords: Creative Director, Brand, Creative Leadership, Visual Identity, Design Strategy, Brand Management, Adobe Creative Suite, Figma, Microsoft PowerPoint, Digital Design, Print Design, Brand Compliance, Team Management, Stakeholder Management, B2B, Healthcare

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, leadership, and strategic thinking skills throughout the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Microsoft PowerPoint
• Other design and project management tools as needed

ASSUMPTION: The specific tools and technologies required for this role may evolve over time, and candidates should be prepared to adapt to new tools and workflows as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-Focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Patient-focused and empathetic

Self-Assessment Questions:

• How do you align with CoverMyMeds' patient-focused value, and how have you demonstrated this in your previous roles?
• How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've led?
• How do you stay up-to-date with industry trends and incorporate new ideas and technologies into your creative strategy?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with CoverMyMeds' values and work style throughout the interview process.

⚠️ Potential Challenges

• The role requires managing a team and collaborating with various stakeholders, which can be challenging in a large, matrixed corporate environment.
• The creative director must balance the need for consistency in brand standards with the desire for innovation and fresh ideas.
• The role may require occasional travel, which can be challenging for those who prefer a fully remote or hybrid work arrangement.
• The Columbus office may have a fast-paced and sometimes stressful work environment, which can be challenging for those who prefer a more laid-back or flexible work environment.

ASSUMPTION: Candidates should be prepared to discuss how they would address these potential challenges and how their unique skills and experiences would enable them to succeed in this role.

📈 Similar Roles Comparison

• Compared to other creative director roles, this position offers a unique opportunity to drive the visual identity of a growing medication access company within the larger context of a Fortune 10 healthcare organization.
• While the role shares similarities with creative director positions in other industries, the focus on medication access and patient adherence sets it apart and provides a compelling opportunity for candidates interested in the healthcare industry.
• Career paths for this role may include progression to a vice president or chief creative officer role within the Marketing department or a broader leadership role within the CoverMyMeds organization or McKesson Corporation.

ASSUMPTION: Candidates should be prepared to discuss how their career goals align with the opportunities presented by this role and how their unique skills and experiences would enable them to succeed in the long term.

📝 Sample Projects

• Developing a comprehensive brand style guide and design system for a new product launch, ensuring consistency across all marketing materials and touchpoints.
• Leading a team to create a series of engaging and informative patient education materials, including brochures, videos, and interactive web content.
• Collaborating with the sales team to design and produce high-quality sales collateral, such as presentations, brochures, and promotional items, to support their efforts in securing new business.

ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges and opportunities that may arise in this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach them in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for CoverMyMeds and McKesson?
• What are the key priorities for the creative team in the first 90 days, and how can I contribute to their success?
• How does CoverMyMeds support the professional development and growth of its employees, particularly in creative and leadership roles?
• What are the most significant challenges facing the creative team, and how can I help address them?
• How does CoverMyMeds measure the success of its creative initiatives, and how can I contribute to improving these metrics?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company's priorities, as well as to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative and leadership skills, as well as your experience with brand strategy and management.
• Prepare a portfolio showcasing your best work, including conceptual and executional projects, as well as examples of your ability to establish and manage design systems.
• Be ready to discuss your experience with Adobe Creative Suite, Figma, and Microsoft PowerPoint, as well as your familiarity with digital and print design workflows.
• Research CoverMyMeds and McKesson to demonstrate your understanding of the company's mission, values, and commitment to improving patient outcomes.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.