📌 Core Information
🔹 Job Title: Creative Director, Brand Innovation Lab
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading innovative advertising campaigns for global brands from creative brief to launch
- Collaborating with internal teams, clients, and external agency partners
- Mentoring creatives and fostering a collaborative team culture
- Working with strategists to define creative strategies and campaign ideas
- Managing complex projects and establishing best practices for operational and creative excellence
ASSUMPTION: This role requires a strong background in creative disciplines, experience in managing complex projects, and a deep understanding of Amazon's tools and services.
📋 Key Responsibilities
✅ Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
✅ Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
✅ Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
✅ Deliver high-quality copy for campaigns across different Amazon touch-points
✅ Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign
✅ Work with strategists to define the creative strategy for multiple advertisers
✅ Synthesize strategic research and/or data to develop campaign ideas
✅ Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
✅ Make creative trade-off decisions between teams, clients, and end-customer needs
✅ Measure and evaluate current processes within the department and improve them through documentation
✅ Mentor and inspire other creatives
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Fine Arts, Graphic Design, Marketing, or Advertising) or equivalent experience
Experience: 5-10 years of experience in creative direction, campaign management, or a related field
Required Skills:
- Proven experience in creative direction and campaign management
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Ability to synthesize data into actionable insights
- Familiarity with Amazon's suite of tools and services
- Proficient in Adobe Creative Suite and Microsoft Office
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
- Background in data analysis or market research
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative direction skills and campaign successes.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Creative Director role in New York City)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on Amazon products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on customer experience and innovation.
Company Size: Amazon is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: 1994, in Bellevue, Washington, USA
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail
- Operations and logistics
- Technology and innovation
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services offer candidates a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, with opportunities for growth into management or leadership positions.
Reporting Structure: The Creative Director reports directly to the Head of Brand Innovation Labs and oversees a team of creatives, strategists, and project managers.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Progression to a leadership or management role within the Brand Innovation Labs team or another department
- Expansion into new areas of expertise, such as emerging technologies or international markets
- Opportunities to work on high-profile campaigns and collaborate with global brands
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a passion for innovation.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace with a focus on employee comfort and productivity.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- New York City is a major hub for advertising, marketing, and media industries.
- The office is located in the heart of the city, providing easy access to public transportation and amenities.
- The city offers a diverse range of cultural, recreational, and dining experiences.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands and occasional overtime.
ASSUMPTION: The New York office provides a dynamic and stimulating work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Creative direction and campaign management skills
- Leadership and team management abilities
- Communication and presentation skills
- Problem-solving and decision-making capabilities
- Alignment with Amazon's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative direction and campaign management experience
- Include a portfolio showcasing your creative direction skills and campaign successes
- Prepare examples of how you have synthesized data into actionable insights and made creative trade-off decisions
- Research Amazon's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Creative Direction, Campaign Management, Advertising, Marketing, Brand Innovation, Global Brands, Amazon, Data Analysis, Project Management, Team Leadership
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creative direction and campaign management skills through their portfolio and interview responses.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Microsoft Office (Word, PowerPoint, Excel)
- Amazon's suite of tools and services (e.g., Amazon Advertising Platform, Amazon Brand Registry, Amazon A+ Content)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Amazon's suite of tools and services is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- How do your personal values align with Amazon's company values?
- Can you provide an example of a time when you had to make a creative trade-off decision, and how did you approach it?
- How do you stay up-to-date with industry trends and best practices in advertising and marketing?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Amazon's company values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams, including internal teams, clients, and external agency partners
- Adapting to changes in project scope or direction
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Creative Director vs. Art Director: Creative Directors typically have more strategic and leadership responsibilities, while Art Directors focus on visual design and execution.
- Creative Director vs. Copywriter: Creative Directors oversee the overall creative direction of campaigns, while Copywriters specialize in writing persuasive and engaging copy.
- Creative Director vs. Account Executive: Creative Directors focus on the creative aspects of campaigns, while Account Executives manage client relationships and project timelines.
ASSUMPTION: This role is distinct from related positions in its focus on creative direction, campaign management, and leadership within the Brand Innovation Labs team.
📝 Sample Projects
- Developing a comprehensive advertising campaign for a global travel brand, including video, print, and digital components
- Creating an innovative AR experience to highlight new attractions at a theme park
- Designing and executing a social media campaign to launch a new product line for a consumer goods brand
ASSUMPTION: These sample projects demonstrate the creative direction and campaign management skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Innovation Labs team?
- How does the Brand Innovation Labs team collaborate with other departments and stakeholders within Amazon?
- What are the most challenging aspects of working on global brand campaigns, and how does the team approach them?
- How does the team measure the success of its campaigns, and what metrics are most important?
- What opportunities are there for professional growth and development within the Brand Innovation Labs team?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative direction and campaign management experience
- Prepare a portfolio showcasing your creative direction skills and campaign successes
- Prepare examples of how you have synthesized data into actionable insights and made creative trade-off decisions
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
