📌 Core Information
🔹 Job Title: Creative Director, Brand Marketing
🔹 Company: Waystar
🔹 Location: Atlanta, GA (with remote flexibility for Lehi, UT)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (on-site in Atlanta, GA preferred, with remote flexibility for Lehi, UT)
🚀 Job Overview
Key aspects of this role include:
- Shaping and advancing Waystar’s brand strategy
- Developing scalable creative frameworks and campaigns
- Leading and mentoring a team of designers
- Collaborating with cross-functional teams to ensure brand consistency
ASSUMPTION: This role requires a strategic thinker with a strong creative background, capable of balancing high-level brand strategy with hands-on campaign execution.
📋 Key Responsibilities
✅ Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals
✅ Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets
✅ Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints
✅ Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing
✅ Oversee the design and production of branded assets for client, market, and team member engagement
✅ Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards
✅ Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth
✅ Provide clear direction, constructive feedback, and support to ensure excellence in creative output
✅ Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions
✅ Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision
ASSUMPTION: This role involves a mix of strategic planning, creative execution, team leadership, and cross-functional collaboration, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor’s degree in graphic design, marketing, communications, or a related field
Experience: 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management
Required Skills:
- Strong ability to balance strategic thinking with hands-on creative execution
- Expertise in visual storytelling, branding, and campaign development
- Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies
- Exceptional leadership, project management, and communication skills
Preferred Skills:
- Visionary thinker who thrives in a fast-paced environment
- Collaborative leader who can build relationships across teams and functions
- Detail-oriented with a passion for delivering exceptional creative work
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative direction, branding, and campaign development skills, as well as examples of successful team leadership and collaboration.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (based on industry standards for a Creative Director role with 10+ years of experience in the Atlanta, GA area)
Benefits:
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Savings Account company match)
- Generous paid time off (3 weeks + 13 paid holidays, including 2 personal floating holidays for non-exempt team members; flexible time off for exempt team members + 13 paid holidays)
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
Working Hours: Full-time (40 hours per week), with flexibility for remote work in Lehi, UT
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role with the required experience level in the Atlanta, GA area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and payment processing
Company Size: 51-200 employees (small to mid-sized company, offering a collaborative and agile work environment)
Founded: 2008 (with a 17-year history, the company has established itself as a leader in its industry)
Company Description:
- Waystar is a payment technology company headquartered in Atlanta, GA, founded specifically to re-think the healthcare payment experience
- The company brings world-class payment infrastructure together with intuitive consumer payment tools informed by analytics to create a superior billing experience
- Waystar is committed to living out its organizational values, including honesty, kindness, passion, curiosity, fanatical focus, best work, always, making it happen, and joyful, optimistic, and fun
Company Specialties:
- Payment processing
- Patient financial engagement
- Business intelligence
- Patient payments and patient billing
Company Website: waystar.com
ASSUMPTION: Waystar is a well-established company in the healthcare technology industry, offering a unique blend of innovation, collaboration, and a strong focus on company culture.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the company’s brand and marketing efforts
Reporting Structure: Reports directly to the SVP, Brand Marketing, with matrixed relationships with other internal teams
Work Arrangement: Hybrid (on-site in Atlanta, GA preferred, with remote flexibility for Lehi, UT)
Growth Opportunities:
- Potential to shape and grow the brand marketing function within the company
- Opportunities to collaborate with and learn from other senior leaders within the organization
- Possibility to expand the role’s scope and influence as the company continues to grow and evolve
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on the company’s brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (onsite in Atlanta, GA preferred, with remote flexibility for Lehi, UT)
Office Location(s): 715 Peachtree St NE, Suite 900, Atlanta, GA 30308, US (with remote flexibility for Lehi, UT)
Geographic Context:
- Atlanta, GA: A vibrant, diverse city with a thriving tech industry and a lower cost of living compared to other major US cities
- Lehi, UT: A rapidly growing city in the Salt Lake City metropolitan area, known for its tech industry and high quality of life
Work Schedule: Full-time (40 hours per week), with flexibility for remote work in Lehi, UT
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and team building in Atlanta, GA, while also providing flexibility for remote work in Lehi, UT.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Portfolio review and creative challenge
- On-site or virtual interview with the SVP, Brand Marketing, and other key stakeholders
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creative direction and campaign development skills
- Brand strategy and leadership abilities
- Team leadership and collaboration skills
- Alignment with Waystar’s company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative direction, branding, and campaign development skills, as well as your team leadership and collaboration experience
- Prepare a portfolio showcasing your best creative work, with a focus on brand marketing campaigns and team leadership examples
- Be ready to discuss your creative process, how you approach brand strategy, and your ability to balance strategic thinking with hands-on execution
ATS Keywords: Creative Director, Brand Marketing, Creative Direction, Brand Strategy, Campaign Development, Team Leadership, Adobe Creative Suite, Visual Storytelling, Marketing, Healthcare, Payment Processing
ASSUMPTION: Waystar’s application process is designed to assess both your creative skills and your ability to fit within the company’s culture and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Brand management tools (Adobe Experience Manager, Brandfolder, Frontify)
ASSUMPTION: Proficiency in Adobe Creative Suite is required, while familiarity with other design, project management, and brand management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Kindness
- Passion
- Curiosity
- Fanatical focus
- Best work, always
- Making it happen
- Joyful, optimistic, and fun
Work Style:
- Collaborative and agile
- Focused on results and impact
- Committed to continuous learning and improvement
- Supportive and inclusive
Self-Assessment Questions:
- Do you align with Waystar’s company values, particularly in terms of honesty, kindness, and passion?
- Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
- Do you thrive in a fast-paced, collaborative work environment, and are you committed to delivering exceptional creative work?
ASSUMPTION: Waystar places a strong emphasis on cultural fit, looking for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on creative execution
- Managing a team of designers and fostering a culture of innovation and collaboration
- Navigating a hybrid work environment, with a mix of on-site and remote team members
- Adapting to the unique demands and constraints of the healthcare technology industry
ASSUMPTION: These challenges require a versatile, adaptable, and strategic candidate who is comfortable balancing multiple priorities and working in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Creative Director, Brand Marketing vs. Art Director, Brand Marketing: The Creative Director role requires more strategic thinking, team leadership, and cross-functional collaboration, while the Art Director role focuses more on hands-on design and visual execution
- Creative Director, Brand Marketing vs. Brand Manager, Brand Marketing: The Creative Director role involves more creative direction and campaign development, while the Brand Manager role focuses more on brand strategy, positioning, and messaging
- Creative Director, Brand Marketing vs. Creative Director, Advertising Agency: The Creative Director, Brand Marketing role is more focused on brand strategy and long-term creative direction, while the Creative Director, Advertising Agency role involves more short-term campaign development and client management
ASSUMPTION: This role is unique in its blend of strategic brand leadership, creative direction, and team management, requiring a versatile and adaptable candidate.
📝 Sample Projects
- Developing a comprehensive brand style guide and visual identity system for a healthcare technology company
- Conceptualizing and executing a national media campaign to launch a new patient financial engagement platform
- Leading a team of designers to create a suite of branded assets for a healthcare system’s patient engagement initiative
ASSUMPTION: These sample projects demonstrate the strategic, creative, and team leadership aspects of the role, showcasing the candidate’s ability to balance brand strategy with hands-on campaign development.
❓ Key Questions to Ask During Interview
- Can you describe the brand marketing team’s structure and how this role fits within it?
- How does Waystar approach brand strategy and creative direction, and how would this role contribute to that process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Waystar support the professional growth and development of its creative team members?
- What are the biggest challenges facing the brand marketing team, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the role’s scope, priorities, and growth opportunities, as well as the company’s commitment to supporting its creative team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative direction, branding, and campaign development skills, as well as your team leadership and collaboration experience
- Prepare a portfolio showcasing your best creative work, with a focus on brand marketing campaigns and team leadership examples
- Be ready to discuss your creative process, how you approach brand strategy, and your ability to balance strategic thinking with hands-on execution
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
