📌 Core Information
🔹 Job Title: Creative Director, Campaign & Corporate
🔹 Company: Abbott
🔹 Location: United States - Illinois - Abbott Park
🔹 Job Type: On-site
🔹 Category: Marketing Support
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 10+ years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Leading 360 campaign program design across video, digital, social, experiential, and print
- Ensuring brand strategy and consistency in all creative work
- Mentoring and developing junior team members
- Collaborating with cross-functional teams to understand campaign needs
- Managing multiple projects and adapting to changing priorities
ASSUMPTION: This role requires a high level of creativity and strategic thinking, with a strong focus on campaign development and execution. The ideal candidate will have extensive experience in creative direction and team leadership.
📋 Key Responsibilities
✅ Develop innovative 360 concepts across video, digital, social, and print in line with campaign needs
✅ Foster and develop junior members of the team, mentoring and leading by example
✅ Responsible for creative concepts, pre-production shoot briefs, on set art direction, and execution of all assets
✅ Participate in creative briefings and partner closely with marketing to understand 360 campaign needs
✅ Ensure the level of excellence in all creative work designed and executed, maintaining brand strategy and consistency
✅ Report to the Sr. Director, Creative & Brand Expression and collaborate with cross-functional teams in Global Marketing, Corporate Communications, and Internal/External Affairs
✅ Ability to manage multiple projects, adapt to changing priorities, and possess strong leadership skills
✅ Proactively track trends in culture, design, user experience, and social media
✅ Partner with shoot production teams to make sure relevant assets are captured during shoots
✅ Maintain brand strategy, identity, and consistency, creating creatively excellent campaigns and content that deliver on overall company strategy while expanding Abbott’s brand awareness
✅ Take a hands-on approach to making and creating, while also being able to lead and challenge your team
✅ Communicate with partners, agencies, and internal teams with clarity and vision
✅ Partner with leaders across the company to ensure the brand’s creative vision is consistent with broader company vision and initiatives
✅ Partner with the Sr. Director, Creative and Sr. Manager Project Management to guide team process, including planning, recruiting, and resourcing
✅ Create a vision for the team’s continued growth and recruit best-in-class creatives
✅ Foster a respectful and collaborative environment
✅ Mentor creatives on the team, ensuring alignment on all projects and both team and individual goals
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership. The ideal candidate will have extensive experience in creative direction, campaign development, and team management.
🎯 Required Qualifications
Education: Not specified
Experience: 12+ years of creative experience, preferably a mix of agency, creative studio experience, and leading in-house teams at notable brands
Required Skills:
- Proven experience working on seasonal and social media campaigns
- Deep understanding of Facebook, Instagram, YouTube, Snap, Pinterest, TikTok, and social best practices
- Passion for culture and technology
- Excellent management skills, with experience inspiring creative teams with a strong vision and empowering individuals to achieve their best work
- Strong design process and experience working toward solutions
- Flexible and dependable, with incredible organization, communication, prioritization, and decision-making skills
- Empathy for the customer and individuals on the creative team
- Strong portfolio that exemplifies a broad range of concept development and execution for both digital and print
- Excellent written and verbal communications, strong presentation skills, ability to personally organize and set priorities
- Experience in video concepting and execution
- Experience in web, advertising, and typography
- An in-depth understanding of HTML, Photoshop, Illustrator, Flash, and After Effects
- Proficient in Adobe Creative Suite including AE and Premiere, Sketch, Keynote
- Strong knowledge of experience design, technology, and usability
Preferred Skills:
- Understanding and implementation of animation and video production skills
ASSUMPTION: The ideal candidate will have a strong background in creative direction, campaign development, and team management, with a focus on digital and social media campaigns.
💰 Compensation & Benefits
Salary Range: $147,300.00 - $294,700.00 per year
Benefits:
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Benefits information is not provided, but Abbott is known for offering competitive benefits packages.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the Hospitals and Health Care industry, focusing on diagnostics, medical devices, nutritionals, and branded generic medicines
Company Size: 10,001+ employees, with a global presence in more than 160 countries
Founded: Abbott was founded in 1888 and is headquartered in Abbott Park, Illinois
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company’s portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
- Abbott’s 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott is a well-established and respected company in the healthcare industry, with a strong global presence and a diverse portfolio of products and services.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high level of creativity, strategic thinking, and leadership
Reporting Structure: The Creative Director, Corporate & Campaign will report to the Sr. Director, Creative & Brand Expression
Work Arrangement: On-site, with occasional travel (10% of the time)
Growth Opportunities:
- This role offers the opportunity to lead and grow a team of creatives, with the potential for further career advancement within Abbott’s marketing organization
- The ideal candidate will have the vision and leadership skills to drive the team’s continued growth and success
ASSUMPTION: This role provides significant growth opportunities for the right candidate, with the potential to make a significant impact on Abbott’s brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Abbott’s headquarters in Abbott Park, Illinois, offers a modern and collaborative work environment
Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US
Geographic Context:
- Abbott Park is a suburb of Chicago, Illinois
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining
- The cost of living in Abbott Park is generally lower than in Chicago proper
Work Schedule: Standard, 40 hours per week, with occasional travel (10% of the time)
ASSUMPTION: Abbott Park offers a convenient and affordable location for employees, with a modern and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Campaign development and execution experience
- Brand strategy and consistency
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction, campaign development, and team management experience
- Be ready to discuss your approach to mentoring and developing junior team members
- Research Abbott’s brand and marketing efforts to demonstrate your understanding of the company and its goals
ATS Keywords: Creative Direction, Campaign Management, Team Leadership, Brand Strategy, Digital Marketing, Social Media, Video Production, Photography, Graphic Design, Collaboration, Mentorship, Project Management, Trend Analysis, Communication, User Experience, Adobe Creative Suite
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creativity, strategic thinking, and leadership skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (including AE and Premiere)
- Sketch
- Keynote
- HTML, Photoshop, Illustrator, Flash, and After Effects
ASSUMPTION: The ideal candidate will have a strong working knowledge of Adobe Creative Suite and other relevant design and production tools.
👔 Cultural Fit Considerations
Company Values:
- Invent. Improve. Inspire.
- Patients are at the center of everything we do.
- Our people are the foundation of our success.
- We are one team, working together to achieve our goals.
- We foster an inclusive and collaborative work environment.
Work Style:
- Abbott values a collaborative and inclusive work environment, with a strong focus on teamwork and cross-functional collaboration
- The ideal candidate will be a strong communicator and team player, with a positive and proactive attitude
- Abbott encourages a healthy work-life balance, with flexible work arrangements available for eligible employees
Self-Assessment Questions:
- How do your personal values align with Abbott’s company values?
- How do you approach mentoring and developing junior team members?
- How do you balance a strong creative vision with the need to maintain brand strategy and consistency?
ASSUMPTION: Abbott places a strong emphasis on cultural fit, with a focus on collaboration, inclusivity, and a positive work environment.
⚠️ Potential Challenges
- Managing a team of creatives with varying levels of experience and expertise
- Balancing the need for innovation and creativity with the requirement to maintain brand strategy and consistency
- Working with cross-functional teams to understand and meet campaign needs
- The pace of work may be fast-paced and demanding, with tight deadlines and multiple projects
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic work environment, with strong leadership and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Creative Director, Campaign role, but with a focus on corporate and brand expression
- Unlike other roles in the same category, this role requires a strong understanding of brand strategy and consistency, with a focus on maintaining Abbott’s brand identity across all creative work
- Career progression in this role may lead to further opportunities in Abbott’s marketing organization, with the potential to take on additional responsibilities or move into a more senior leadership role
ASSUMPTION: This role is unique in its focus on corporate and brand expression, with a strong emphasis on maintaining Abbott’s brand identity and consistency across all creative work.
📝 Sample Projects
- Developing a 360 campaign for a new product launch, including video, digital, social, experiential, and print components
- Creating a brand refresh campaign to update Abbott’s visual identity and maintain brand consistency across all touchpoints
- Concepting and executing a social media campaign to raise awareness of Abbott’s corporate social responsibility initiatives
ASSUMPTION: The ideal candidate will have experience working on a variety of creative projects, with a strong portfolio showcasing their ability to develop and execute innovative and impactful campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization and company vision?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Abbott support the professional development and growth of its creative team members?
- What are the key challenges facing the creative team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your understanding of Abbott’s marketing organization and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction, campaign development, and team management experience
- Be ready to discuss your approach to mentoring and developing junior team members
- Research Abbott’s brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
