Creative Strategist, Greater China

📌 Core Information 🔹 Job Title: Creative Strategist, Greater China 🔹 Company: Meta 🔹 Location: Hong Kong 🔹 Job Type: Full-time 🔹 Category: Marketing & Advertising 🔹 Date Posted: July 1, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Pioneering creative strategies leveraging AI for marketing campaigns - Collaborating with cross-functional teams to drive business results - Building and maintaining client relationships with large-scale companies - Developing creative solutions that inspire, influence, and drive client action - Operationalizing a data-driven approach to identify creative challenges and track progress ASSUMPTION: This role requires a strong understanding of AI tools and a willingness to learn new technologies to keep up with Meta's fast-paced environment. 📋 Key Responsibilities ✅ Set creative direction and build strategic plans to drive business results for clients and Meta ✅ Build and maintain relationships with client teams across sales, creative, and agency to position Meta for success ✅ Develop creative solutions that inspire, influence, and drive client action ✅ Operationalize a creative data, metrics, and insights-driven approach to identify challenges, track progress, and deliver long-term sustainable progress ✅ Coordinate and align multiple internal cross-functional partnerships to navigate different goals and enable collaborative success ✅ Learn quickly to decode and deploy emerging experiences at the speed of Meta technology ✅ Identify clients' creative challenges and develop, deploy, and scale breakthrough ideas and solutions ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and interpersonal skills. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience) Experience: - Extensive creative experience in performance marketing/advertising (8+ years) - Proven experience proactively identifying, scoping, and implementing innovative solutions (5+ years) - Experience in creative ideas for paid social media (3+ years) - Experience influencing C-level clients and agencies (3+ years) - Experience with AI solutions and tools for marketing and advertising (2+ years) - Experience in export marketing in the Greater China Region (2+ years) Required Skills: - Fluency in English and Mandarin - Data fluency and willingness to learn new tools - Experience building persuasive presentations, mockups, and videos - Knowledge of measurement and analytics Preferred Skills: - Experience with Large Language Models (LLMs) and Meta AI tools - Familiarity with the Greater China Region's marketing landscape ASSUMPTION: Given the fast-paced nature of Meta and the AI industry, candidates with a strong learning agility and adaptability will thrive in this role. 💰 Compensation & Benefits Salary Range: HKD 800,000 - 1,200,000 per annum (Based on experience level and industry standards for the Greater China Region) Benefits: - Competitive health, dental, and vision insurance - Retirement savings plan with company match - Generous time off policies, including vacation, sick leave, and holidays - Employee stock purchase plan - Professional development opportunities and tuition reimbursement - On-site amenities and wellness programs Working Hours: Full-time (40 hours/week) with flexible working hours and occasional overtime as needed ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and Meta's compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Meta operates in the technology industry, specializing in social media, messaging, and AI-driven platforms. Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth. Founded: Meta was founded in 2004 as Facebook and has since grown into a global technology company with various products and services. Company Description: - Meta's mission is to build the future of human connection and the technology that makes it possible. - Its technologies help people connect, find communities, and grow businesses. - Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality. Company Specialties: - Connectivity - Artificial Intelligence - Virtual Reality - Machine Learning - Social Media - Augmented Reality - Marketing Science - Mobile Connectivity - Open Compute - Metaverse Company Website: ASSUMPTION: Meta's focus on innovation and AI-driven technologies makes it an exciting place for creative professionals looking to stay at the forefront of their field. 📊 Role Analysis Career Level: This role is at the mid-to-senior level, requiring a significant amount of experience and expertise in performance marketing and advertising. Reporting Structure: This role reports directly to the Creative Shop Greater China Region team and works closely with cross-functional teams, including sales, creative, and agency partners. Work Arrangement: This role is on-site, with flexible working hours and occasional overtime as needed. The role may require travel to client offices or industry events. Growth Opportunities: - Opportunities to work on high-profile performance campaigns for exciting China export brands in gaming, short drama, or eCommerce - Exposure to cutting-edge AI technologies and tools for marketing and advertising - Potential to grow within Meta's global organization and take on more senior roles ASSUMPTION: Given Meta's size and global presence, there are ample opportunities for career growth and development within the company. 🌍 Location & Work Environment Office Type: Meta's Hong Kong office is a modern, collaborative workspace with on-site amenities and wellness programs. Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global Headquarters); 661 University Ave, Toronto, ON M5G 1M1, CA; 300 W 6th St, Austin, TX 78701, US; 77 King St, Sydney, NSW 2000, AU; 1101 Dexter Ave N, Seattle, WA 98109, US; Mindspace Circle, Hyderabad, TS 500081, IN; 12721 W Jefferson Blvd, Los Angeles, CA 90066, US; Broadway & E 9th St, New York, NY 10003, US; 38 Beach Rd, Singapore, Singapore 189767, SG; Sheikh Zayed Road, Dubai, Dubai, AE; Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX; Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES; Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR; 575 7th St NW, Washington, District of Columbia 20004, US; 11-22 Canal Reach, London, England N1C 4DB, GB; 6, Rue Menars, Paris, Île-de-France 75002, FR; Ha’arba’a 13, Landmark building, P.O Box: 20766, Tel Aviv, Israel 6473913, IL; Giesshübelstrasse 30, Stadtkreis 3 Wiedikon, Zurich 8045, CH Geographic Context: - Hong Kong is a major global financial hub with a vibrant business ecosystem - The Greater China Region offers unique cultural insights and marketing challenges - Hong Kong's strategic location makes it an ideal base for working with clients across the region Work Schedule: Full-time (40 hours/week) with flexible working hours and occasional overtime as needed ASSUMPTION: Hong Kong's fast-paced business environment and diverse cultural landscape provide an exciting backdrop for this role. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the creative team 4. Final interview with the regional director or a senior stakeholder Key Assessment Areas: - Creative problem-solving skills - Strategic thinking and planning - Client relationship management - Data-driven approach to creative challenges - Knowledge of AI tools and technologies for marketing and advertising Application Tips: - Tailor your resume and cover letter to highlight your experience with AI tools and creative problem-solving in performance marketing - Prepare a portfolio showcasing your creative ideas for paid social media campaigns - Research Meta's company culture and values to demonstrate your fit with the organization ATS Keywords: AI, performance marketing, social media campaigns, creative strategy, data-driven approach, client relationship management, export marketing, Greater China Region ASSUMPTION: Given the competitive nature of the job market, applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role. 🛠️ Tools & Technologies - Large Language Models (LLMs) - Meta AI tools - Data analysis and visualization tools (e.g., Tableau, Power BI) - Presentation software (e.g., PowerPoint, Keynote) - Video production and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro) - Social media management platforms (e.g., Hootsuite, Sprout Social) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to learn new tools as needed. 👔 Cultural Fit Considerations Company Values: - Move fast and break things - Focus on impact - Be bold - Be open - Build social value Work Style: - Collaborative and cross-functional - Data-driven and metrics-focused - Fast-paced and innovative - Results-oriented and action-driven Self-Assessment Questions: - How do you embody Meta's company values in your work? - How do you stay up-to-date with the latest AI technologies and trends in marketing and advertising? - How do you balance data-driven decision-making with creative intuition? ASSUMPTION: Candidates who can demonstrate a strong fit with Meta's company culture and values will be well-positioned for success in this role. ⚠️ Potential Challenges - The fast-paced nature of Meta's environment may require long hours and quick decision-making - Working with clients across the Greater China Region may present cultural and linguistic challenges - The role requires a strong understanding of AI tools and technologies, which may have a steep learning curve for some candidates ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment. 📈 Similar Roles Comparison - Creative Strategist (Agency) vs. Creative Strategist (In-house): In-house roles may offer more long-term strategic opportunities, while agency roles may provide exposure to a wider range of clients and industries. - Creative Strategist (Greater China) vs. Creative Strategist (Global): Greater China-focused roles may require a deeper understanding of local cultural nuances and market trends, while global roles may offer more exposure to international best practices and trends. - Creative Strategist vs. Creative Director: Creative Strategists focus on developing strategic plans and creative concepts, while Creative Directors oversee the creative process and ensure the quality and consistency of creative output. ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and deciding which path to pursue. 📝 Sample Projects - Developing a social media campaign for a gaming company launching in the Greater China Region, leveraging AI-driven insights and creative strategies - Creating a data-driven creative brief for an eCommerce client looking to increase brand awareness and drive sales in the region - Collaborating with a creative agency to develop a breakthrough idea for a short drama series targeting young audiences in Hong Kong ASSUMPTION: These sample projects demonstrate the types of creative challenges and opportunities candidates can expect to face in this role. ❓ Key Questions to Ask During Interview - How does this role fit into the broader creative strategy for the Greater China Region? - What are the most significant creative challenges facing clients in the region, and how can this role help address them? - How does Meta support the professional development and growth of its creative team members? - What are the key performance indicators (KPIs) for success in this role, and how will progress be measured? - How does this role collaborate with other teams and stakeholders within Meta and across the broader organization? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the organization's goals and expectations. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your experience with AI tools and creative problem-solving in performance marketing - Prepare a portfolio showcasing your creative ideas for paid social media campaigns - Research Meta's company culture and values to demonstrate your fit with the organization - Follow up with the hiring manager one week after submission to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.