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Creative Director, Campaign & Corporate

Abbott
Full-time
On-site
United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Director, Campaign & Corporate

πŸ”Ή Company: Abbott

πŸ”Ή Location: United States - Illinois - Abbott Park

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Creative

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading 360 campaign program design across video, digital, social, experiential, and print
  • Concepting and executing creative campaigns from brief to final execution
  • Mentoring and managing a team of creatives
  • Collaborating with cross-functional teams in Global Marketing, Corporate Communications, and Internal/External Affairs
  • Staying current with cultural trends, design, user experience, and social media best practices

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong leadership skills to drive innovative campaigns and foster brand love.

πŸ“‹ Key Responsibilities

βœ… Develop innovative 360 concepts across video, digital, social, and print in line with campaign needs

βœ… Foster and develop junior members of the team, acting as a mentor and leading by example

βœ… Oversee creative projects from concept to final execution, ensuring excellence in all creative work

βœ… Participate in creative briefings and partner closely with marketing to understand 360 campaign needs

βœ… Collaborate with cross-functional teams in Global Marketing, Corporate Communications, and Internal/External Affairs

βœ… Maintain brand strategy, identity, and consistency across all creative work

βœ… Take a hands-on approach to creating and leading the team, while also guiding and challenging team members

βœ… Communicate with partners, agencies, and internal teams with clarity and vision

βœ… Partner with leaders across the company to ensure the brand’s creative vision aligns with broader company vision and initiatives

βœ… Recruit, mentor, and grow best-in-class creatives to join the team

βœ… Foster a respectful and collaborative environment

ASSUMPION: This role requires a strong understanding of the creative process, from concept to final execution, and the ability to lead and inspire a team to deliver high-quality campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field

Experience: 12+ years of creative experience, preferably with a mix of agency and in-house roles

Required Skills:

  • Proven experience in leading creative teams and developing 360 campaigns
  • Strong proficiency in Adobe Creative Suite, including AE and Premiere, Sketch, and Keynote
  • Excellent written and verbal communication skills, with strong presentation skills
  • Ability to personally organize and set priorities
  • Empathy for customers and team members
  • Strong portfolio showcasing a range of concept development and execution for both digital and print

Preferred Skills:

  • Experience in video concepting and execution
  • Knowledge of experience design, technology, and usability
  • Animation and video production skills

ASSUMPTION: Candidates should have a strong background in creative leadership, campaign development, and cross-functional collaboration, with a portfolio that demonstrates their ability to deliver high-quality creative work.

πŸ’° Compensation & Benefits

Salary Range: $147,300 - $294,700 per year

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Tuition assistance program
  • Employee discount programs
  • Paid time off and holidays

Working Hours: Standard, 40 hours per week

ASSUMPTION: The salary range provided is based on Abbott's job posting. However, industry standards for a Creative Director role in the United States typically range from $120,000 to $200,000 per year, depending on experience and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare, specifically focused on medical devices, diagnostics, nutritionals, and branded generic medicines

Company Size: 10,001+ employees, with a global presence in over 160 countries

Founded: 1888, with a rich history and established reputation in the healthcare industry

Company Description:

  • Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life
  • The company's portfolio spans diagnostics, medical devices, nutritionals, and branded generic medicines
  • Abbott's 114,000 colleagues serve people in more than 160 countries

Company Specialties:

  • Nutrition
  • Diagnostics
  • Medical Devices
  • and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's extensive experience and global reach provide a stable and well-resourced environment for employees to grow and succeed.

πŸ“Š Role Analysis

Career Level: Senior-level role, with significant leadership responsibilities and strategic decision-making

Reporting Structure: Reports to the Sr. Director, Creative & Brand Expression, and leads a team of creatives

Work Arrangement: On-site, with occasional travel (10% of the time)

Growth Opportunities:

  • Potential to grow into a more senior leadership role within the creative department or broader marketing organization
  • Opportunities to work on diverse campaigns and projects, fostering continuous learning and skill development
  • Ability to mentor and develop junior team members, contributing to the overall growth of the creative team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership skills and make a substantial impact on the company's creative output.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative workspace

Office Location(s): Abbott Park, Illinois

Geographic Context:

  • Abbott Park is a suburb of Chicago, offering a mix of urban and suburban amenities
  • The area is known for its strong healthcare industry presence and high-quality of life
  • Chicago provides easy access to cultural attractions, entertainment, and international travel

Work Schedule: Standard, 40 hours per week, with flexible hours as needed to meet project deadlines

ASSUMPTION: The Abbott Park location offers a convenient and comfortable work environment, with easy access to Chicago's cultural and entertainment offerings.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the creative team and other stakeholders
  • Final interview with the Sr. Director, Creative & Brand Expression
  • Background check and offer

Key Assessment Areas:

  • Creativity and strategic thinking
  • Leadership and team management skills
  • Communication and presentation skills
  • Portfolio review and discussion of past campaigns
  • Cultural fit and alignment with Abbott's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare a strong portfolio showcasing your creative process, concept development, and final executions
  • Be ready to discuss your creative approach, inspiration, and the results of your past campaigns
  • Research Abbott's brand, values, and recent campaigns to demonstrate your understanding of the company and its creative direction
  • ATS Keywords: Creative Director, Campaign Development, Brand Management, Team Leadership, Adobe Creative Suite, Video Production, Digital Marketing

    ASSUMPTION: Abbott's hiring process is designed to assess candidates' creative skills, leadership potential, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

    πŸ› οΈ Tools & Technologies

    • Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
    • Sketch
    • Keynote
    • Microsoft Office Suite
    • Project management tools (e.g., Asana, JIRA, Trello)

    ASSUMPTION: Familiarity with industry-standard creative tools and project management software is essential for success in this role.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Integrity
    • Quality
    • Responsibility
    • Excellence
    • Stewardship
    • Caring

    Work Style:

    • Collaborative and team-oriented
    • Innovative and forward-thinking
    • Results-driven and accountable
    • Adaptable and responsive to change
    • Customer-focused and empathetic

    Self-Assessment Questions:

    • How do your personal values align with Abbott's core values?
    • Can you provide an example of a time when you successfully led a team through a significant change or challenge?
    • How do you approach mentoring and developing junior team members to help them grow both personally and professionally?

    ASSUMPTION: Candidates should be able to demonstrate a strong fit with Abbott's values and work style, with a clear understanding of the company's mission and culture.

    ⚠️ Potential Challenges

    • Managing multiple projects and deadlines simultaneously
    • Balancing creative vision with practical constraints, such as budget and timeline
    • Collaborating effectively with cross-functional teams and stakeholders
    • Adapting to changes in project scope, priorities, or resources
    • Working in a fast-paced, dynamic environment with tight deadlines

    ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

    πŸ“ˆ Similar Roles Comparison

    • Compared to other creative director roles, this position places a stronger emphasis on campaign development and cross-functional collaboration
    • Abbott's global presence and extensive product portfolio offer a broader range of projects and opportunities compared to smaller organizations
    • This role may have more direct involvement in day-to-day creative execution compared to more strategic, oversight-focused roles in larger agencies or corporations

    ASSUMPTION: Candidates should consider the unique aspects of this role and weigh them against their personal preferences and career goals when evaluating this opportunity.

    πŸ“ Sample Projects

    • Developing a comprehensive 360 campaign for a new product launch, including video, digital, social, experiential, and print components
    • Concepting and executing a rebranding effort for an established product, updating its visual identity and ensuring consistent application across all touchpoints
    • Creating a series of engaging social media content to raise brand awareness and drive user-generated content

    ASSUMPTION: These sample projects illustrate the diverse range of creative challenges and opportunities that this role may present, from campaign development to brand management and social media strategy.

    ❓ Key Questions to Ask During Interview

    • Can you describe the creative team's structure and how this role fits within it?
    • How does the creative department collaborate with other marketing teams and stakeholders?
    • What are the most significant challenges facing the creative team in the coming year, and how can this role help address them?
    • How does Abbott support the professional development and growth of its creative team members?
    • What are the key priorities for this role in the first 90 days?

    ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the creative team's dynamics and priorities.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through the provided link
    • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
    • Prepare a strong portfolio showcasing your creative process, concept development, and final executions
    • Be ready to discuss your creative approach, inspiration, and the results of your past campaigns
    • Research Abbott's brand, values, and recent campaigns to demonstrate your understanding of the company and its creative direction
    • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.