📌 Core Information
🔹 Job Title: Creative Director, Content
🔹 Company: Huntington National Bank
🔹 Location: Columbus, OH (Telecommuting)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Flexible work arrangement)
🚀 Job Overview
Key aspects of this role include:
- Leading the launch of a new editorial platform for Huntington Bank
- Developing and executing content strategy, including voice, tone, and publishing cadence
- Writing and editing engaging financial content that is clear, relatable, SEO-optimized, and grounded in real-life scenarios
- Building and leading a blended content team, fostering a collaborative environment
- Aligning content with enterprise priorities and supporting integrated marketing campaigns
ASSUMPTION: This role requires a strategic thinker with exceptional writing skills, team-building abilities, and the capacity to balance brand voice, business goals, and audience needs.
📋 Key Responsibilities
✅ Develop and execute the editorial strategy for Huntington’s financial content site, including content pillars, voice and tone, publishing cadence, and performance goals
✅ Write and edit financial content that is clear, relatable, SEO-optimized, and grounded in real-life scenarios
✅ Translate complex financial topics into engaging content that is easy to understand and relevant to everyday life, reflecting Huntington’s commitment to transparency and trust
✅ Collaborate across Marketing, Brand, Product, Segment, and Customer Experience teams to align content with enterprise priorities and support integrated campaigns
✅ Track and report on content performance using analytics tools; refine strategy based on data-driven insights
✅ Build and lead a blended content team, starting hands-on, collaborating with internal talent, and growing the team thoughtfully over time
✅ Ensure all content meets brand standards, aligns with Huntington’s voice and values, and complies with financial regulatory requirements
ASSUMPTION: This role requires a strong understanding of financial content, SEO strategy, and performance metrics, as well as the ability to mentor early-career writers and build a culture of editorial excellence.
🎯 Required Qualifications
Education: Bachelor’s degree in journalism, communications, marketing, or a related field
Experience: 8+ years of experience creating strategic, engaging content that balances organizational goals with audience needs
Required Skills:
- Proven track record of developing and executing content strategy
- Exceptional writing and editing skills with a focus on clarity, consistency, and audience connection
- Strong collaboration skills and ability to work effectively across teams
- Proficient in using analytics tools to track and report on content performance
- Experience managing and developing creative teams, including internal collaborators and freelancers
Preferred Skills:
- Demonstrated success launching or leading a content platform or editorial initiative
- Enthusiastic brand champion with experience creating content for a clearly defined, highly visible brand
- Knowledge of SEO strategy, keyword research, and content performance metrics
- Strong track record of mentoring early-career writers and building a culture of editorial excellence
ASSUMPTION: Candidates with experience in financial services, content marketing, or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Creative Director role in Columbus, OH)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on banking services
Working Hours: Full-time (40 hours per week), with flexible work arrangement options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in Columbus, OH. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Huntington National Bank is a regional bank holding company with $210 billion in assets, operating in 13 states. It offers a comprehensive suite of banking, payments, wealth management, and risk management products and services.
Company Size: With over 17,000 employees, Huntington is a mid-sized company that offers opportunities for growth and career development.
Founded: Huntington was founded in 1866 and is headquartered in Columbus, Ohio.
Company Description:
- Huntington is committed to doing the right thing for its customers, colleagues, and communities
- The bank offers a flexible work environment with opportunities for growth and a focus on making things great
- Huntington has a $40 billion Community Plan and robust small-business lending program to improve the economic vitality of the areas where it operates
Company Specialties:
- Banking
- Financial services
- Brokerage
- Insurance
- Investing
- Auto loan
- Trust
- Mortgage
Company Website: http://www.huntington.com
ASSUMPTION: Huntington National Bank is a well-established financial institution with a strong commitment to its customers and communities. Its size and industry position make it an attractive employer for experienced professionals seeking growth opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Senior Vice President of Marketing and Communications.
Reporting Structure: The Creative Director, Content will oversee a blended content team consisting of internal contributors, freelancers, and new hires.
Work Arrangement: This role offers a flexible work arrangement, combining in-office and work-from-home options.
Growth Opportunities:
- As the new editorial platform grows, there may be opportunities to expand the team and take on additional responsibilities
- Huntington offers internal mobility and professional development opportunities for employees
- This role provides the chance to build a team and shape a content destination that supports Huntington’s mission and connects with real people in real moments
ASSUMPTION: This role offers significant growth potential, as the successful candidate will have the opportunity to build and shape a new editorial platform from the ground up.
🌍 Location & Work Environment
Office Type: Huntington’s headquarters is located in Columbus, Ohio, with additional offices in other states. The company offers a flexible work arrangement, allowing employees to work remotely some of the time.
Office Location(s): 41 S. High Street, Columbus, Ohio 43215, US
Geographic Context:
- Columbus is the state capital and the most populous city in Ohio
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities
- Columbus is home to several major corporations and has a thriving tech industry
Work Schedule: Full-time (40 hours per week), with flexible work arrangement options
ASSUMPTION: The flexible work arrangement offered by Huntington allows employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Senior Vice President of Marketing and Communications
Key Assessment Areas:
- Writing and editing skills
- Content strategy development
- Team-building and leadership abilities
- Understanding of financial content and regulatory requirements
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and editing work, demonstrating your ability to create engaging financial content
- Prepare for interview questions related to your content strategy development, team-building, and leadership abilities
ATS Keywords: Content strategy, financial content, SEO optimization, team building, writing, editing, collaboration, performance metrics, mentoring, brand voice, audience engagement, data analysis, financial content, transparency, trust, content development
ASSUMPTION: Huntington uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Huntington’s internal systems and the candidate’s areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make things great
- Welcome
Work Style:
- Collaborative
- Data-driven
- Innovative
Self-Assessment Questions:
- Do you have a proven track record of developing and executing content strategy?
- Are you comfortable working with analytics tools to track and report on content performance?
- Can you build and lead a blended content team, fostering a collaborative environment built on strategic thinking, writing excellence, and continual growth?
ASSUMPTION: Candidates who align with Huntington’s company values and work style are more likely to succeed in this role and contribute to the company’s mission.
⚠️ Potential Challenges
- Managing a blended content team with internal contributors, freelancers, and new hires
- Balancing brand voice, business goals, and audience needs in financial content
- Keeping up with industry trends and regulatory changes in the financial services sector
- Meeting performance metrics and deadlines while maintaining high-quality content standards
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Creative Director, Content vs. Content Strategist: The Creative Director role focuses more on team leadership and content development, while the Content Strategist role is more focused on planning and strategy
- Financial Content Writer vs. Creative Director, Content: The Financial Content Writer role is more focused on writing and editing individual pieces of content, while the Creative Director role involves leading a team and developing overall content strategy
- Creative Director, Content vs. Managing Editor: The Creative Director role is more focused on strategy and team leadership, while the Managing Editor role involves day-to-day content management and editorial oversight
ASSUMPTION: This role offers a unique blend of strategic, leadership, and creative responsibilities, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing a content strategy for a new financial wellness platform
- Writing and editing a series of blog posts on personal finance topics, such as budgeting, saving, and investing
- Managing a team of writers and editors to create a comprehensive guide to understanding and navigating the home buying process
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Creative Director, Content role at Huntington National Bank.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Huntington?
- What are the key priorities for the first 90 days in this role?
- How does Huntington support the professional development and growth of its employees?
- What is the expected timeline for growing the content team, and what opportunities exist for team members to take on additional responsibilities?
- How does Huntington ensure that its content meets brand standards and complies with financial regulatory requirements?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your writing and editing work, demonstrating your ability to create engaging financial content
- Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
