Creative Director (Copy)

📌 Core Information

🔹 Job Title: Creative Director (Copy)

🔹 Company: The Marketing Arm

🔹 Location: Dallas, TX

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing art directors and copywriters
• Directing broadcast and content production projects
• Collaborating with senior leadership and clients
• Maintaining knowledge of cultural, design, and business trends

ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking. The ideal candidate will have a strong background in copywriting and experience managing teams.

📋 Key Responsibilities

✅ Directing and managing art directors and copywriters within the group, from their time to their workload to their interpersonal relationships

✅ Leading broadcast and content production projects from concept to execution

✅ Understanding input from senior leadership and clients, and effectively directing the team toward better creative executions

✅ Maintaining up-to-date knowledge of cultural, design, and business trends

✅ Building effective relationships with teammates and clients

✅ Maintaining a flexible work schedule, as weekend and extended workdays are sometimes necessary

✅ Demonstrating knowledge of the marketplace our clients operate in, strategy, and the competitive landscape

✅ Delivering inspired creative and being a great team player both internally and externally by being able to remain positive, flexible, and supportive throughout all stages of projects

✅ Inspiring and mentoring staff members to cultivate their career development

✅ Loving to learn and also loving to teach and share knowledge

ASSUMPTION: The responsibilities listed above are essential for success in this role. The ideal candidate will be able to manage multiple projects simultaneously and thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in a directly related field (advertising, writing, journalism, etc.)

Experience: 8+ years of agency experience as a copywriter and director, including 5+ years of broadcast content production on large scale projects

Required Skills:

• Proven leadership and management skills
• Excellent communication and presentation skills
• Strong strategic thinking and problem-solving abilities
• Ability to build and maintain solid relationships with clients and account teams
• Self-motivation and ability to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines
• Ability to brainstorm in large groups and develop big promotional ideas from beginning to end

Preferred Skills:

• Knowledge of PowerPoint and Keynote
• Strong portfolio, available online

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong background in copywriting and experience managing teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Creative Director role in Dallas, TX)

Benefits:

• Continuous training, educational programs, speaker series, and workshops
• Culture events throughout the year
• Competitive vacation plan, sick days, and personal days to prioritize mental health
• Summer Flex Days
• Robust holiday schedule
• Parental leave
• Comprehensive Medical, Dental, and Vision plans
• 401K Retirement Savings Plan
• Employee Stock Purchase Plan

Working Hours: Full-time, with flexible scheduling and occasional weekend or extended workdays

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in Dallas, TX. The benefits listed above are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: The Marketing Arm is a full-service advertising agency specializing in creating cultural resonance for brands. They offer a range of services, including marketing, digital, promotions, experiential, sports, entertainment, talent, influencer, sponsorship, shopper, content, social, music, creative, video production, college, talent, celebrity, and gaming.

Company Size: The Marketing Arm is a mid-sized company with 201-500 employees. This size allows for a collaborative work environment with ample opportunities for growth and development.

Founded: The Marketing Arm was founded in 1993 and has since grown to become a leading advertising agency with offices across the country and staff around the globe.

Company Description:

• We create cultural resonance for brands
• Crafting engaging content, memorable experiences, and dynamic partnerships for over 30 years
• Headquartered in Dallas, with offices across the country and staff around the globe

Company Specialties:

• Marketing
• Digital
• Promotions
• Experiential
• Sports
• Entertainment
• Talent
• Influencer
• Sponsorship
• Shopper
• Content
• Social
• Music
• Creative
• Video production
• College
• Talent
• Celebrity
• Gaming

Company Website: http://www.wearetma.agency

ASSUMPTION: The Marketing Arm is a well-established advertising agency with a strong reputation in the industry. They offer a wide range of services and have a proven track record of success.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership.

Reporting Structure: The Creative Director (Copy) will report directly to the Chief Creative Officer and will oversee a team of art directors and copywriters.

Work Arrangement: This is an on-site role, with flexible scheduling and occasional weekend or extended workdays.

Growth Opportunities:

• Potential to advance to a higher-level creative leadership role
• Opportunities to work on a diverse range of projects and clients
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop their skills and expertise.

🌍 Location & Work Environment

Office Type: The Marketing Arm's Dallas office is a collaborative and creative workspace, designed to foster innovation and teamwork.

Office Location(s): 1999 Bryan St, Suite 3200, Dallas, TX 75201

Geographic Context:

• Dallas, TX is a major metropolitan area with a diverse and dynamic business community
• The office is located in the Uptown district, offering easy access to public transportation, shopping, dining, and entertainment
• The area is known for its vibrant arts and culture scene, providing ample opportunities for inspiration and networking

Work Schedule: Full-time, with flexible scheduling and occasional weekend or extended workdays

ASSUMPTION: The Marketing Arm's Dallas office provides a collaborative and creative work environment, with easy access to the city's many amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and management skills
• Communication and presentation skills
• Knowledge of the advertising industry and market trends

Application Tips:

• Highlight your relevant experience and accomplishments in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare a portfolio showcasing your creative work and leadership capabilities
• Research the company and its clients to show your familiarity with their brand and values

ATS Keywords: Creative Director, Copywriting, Team Management, Broadcast Production, Client Relations, Storytelling, Presentation Skills, Marketing Strategy, Cultural Trends, Problem Solving, Mentoring, Collaboration, Self-Motivation, Flexibility, Communication, Leadership

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, leadership, and strategic thinking skills.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Keynote
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The ideal candidate will have experience with industry-standard creative software and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Accountability
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and deadline-focused
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple projects simultaneously and meet tight deadlines?
• Do you have a strong creative vision and the ability to articulate it effectively?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you have a proven track record of success in a leadership role?

ASSUMPTION: The ideal candidate will be a creative and strategic thinker with strong leadership and communication skills, able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing a team of art directors and copywriters, requiring strong leadership and communication skills
• Balancing multiple projects and deadlines, often working extended hours or weekends
• Adapting to a dynamic and fast-paced work environment, with frequent changes in priorities and direction
• Working with a diverse range of clients, each with their unique brand and expectations

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, thrive in a fast-paced environment, and adapt to changes in priorities and direction.

📈 Similar Roles Comparison

• Creative Director (Art) vs. Creative Director (Copy): The Art Director role focuses more on visual design and aesthetics, while the Copy Director role emphasizes storytelling and messaging
• Creative Director vs. Executive Creative Director: The Executive Creative Director role typically involves more strategic and business-focused responsibilities, while the Creative Director role is more focused on creative execution and team management
• Creative Director vs. Art Director/Copywriter: The Creative Director role requires strong leadership and management skills, while the Art Director/Copywriter role is more focused on individual creative output

ASSUMPTION: This role is distinct from other creative leadership positions, requiring a unique blend of creative, strategic, and leadership skills.

📝 Sample Projects

• Developing a comprehensive brand strategy and creative campaign for a major sports event
• Leading a team to create a series of engaging and on-brand social media content for a global entertainment company
• Managing a team to produce a high-quality broadcast commercial for a national retail client

ASSUMPTION: The projects listed above are representative of the types of initiatives the Creative Director (Copy) may be responsible for leading and managing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does the company support the professional development and growth of its creative team members?
• What are the most significant challenges facing the company's clients in the current market landscape, and how does the company help them overcome these obstacles?
• How does the company foster a culture of collaboration and innovation within its creative teams?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and accomplishments in creative direction, copywriting, and team management
• Write a cover letter that demonstrates your understanding of the role and the company, and explains why you are the ideal candidate for this position
• Prepare a portfolio showcasing your creative work and leadership capabilities
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.