Creative Director, Copy, Future Opportunity

📌 Core Information

🔹 Job Title: Creative Director, Copy, Future Opportunity

🔹 Company: Critical Mass

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-time, Hybrid (3 days in office per week)

🔹 Category: Advertising Services

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Los Angeles, CA)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing strategies across digital channels
• Contributing creative solutions for agency and market leadership
• Developing innovative proposals for account growth and new business
• Leading and mentoring a large creative team
• Collaborating with multidisciplinary teams to deliver creative solutions

ASSUMPTION: This role requires a balance of creative thinking and strategic planning, with a strong focus on leading and mentoring a team.

📋 Key Responsibilities

✅ Drive the strategies that address customer needs and business goals across digital channels

✅ Contribute creative solutions and innovations that strengthen both the agency brand and market leadership position

✅ Develop & deliver innovative proposals to capture both account growth and new business opportunities

✅ Promote continuous improvement and accountability by driving Creative discipline and operational excellence and lending industry vertical expertise

✅ Perform strategic account planning with senior management in vertical marketing groups

✅ Conceive and create experience design solutions that fulfill strategic business objectives

✅ Effectively communicate creative ideas and strategies to all project stakeholders

✅ Lead and partner with multidisciplinary teams, including all creative disciplines, technology, planning, account and program managers, partners, clients and more

✅ Provide regular team leadership and constructive feedback on all accounts

✅ Develop, monitor, and modify the business unit creative department staffing strategies and plans, including team composition, performance, skills, training, and mentoring

✅ Develop, implement, and monitor quality standards across all creative artifacts and deliverables

✅ Continuously improve Creative methods, problem solving models, and best practices

✅ Proactively manage the success of production scope, schedules, and budgets

✅ Engage and inform practice leads from media, technology, marketing science, usability, and quality assurance to maximize results and ensure satisfaction

✅ Support and lead Human Resource initiatives with a focus on performance management

✅ Understand, embrace, and communicate corporate mission and values

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration with various teams to deliver creative solutions that meet business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, Communications, or a related field

Experience: 8+ years of experience in design, marketing, or communications with a strong focus on copywriting

Required Skills:

• Proven experience in creative direction and copywriting
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Ability to balance creative thinking with commercial reality
• Experience working with multidisciplinary teams
• Strong understanding of digital marketing and advertising

Preferred Skills:

• Experience in a similar role within an advertising agency
• Fluency in additional languages
• Experience working with global brands

ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills and experience leading creative teams.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Creative Director role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for project needs

ASSUMPTION: Salary range is estimated based on industry standards for a Creative Director role in Los Angeles, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Critical Mass operates in the Advertising Services industry, focusing on digital marketing and advertising for global brands.

Company Size: Critical Mass has 1,001-5,000 employees, providing a large network of resources and opportunities for growth.

Founded: Critical Mass was founded in Canada and has since expanded globally, with offices in 12 locations worldwide.

Company Description:

• Critical Mass is a global agency providing full-service digital capabilities for the greatest brands on Earth
• Their secret sauce is uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for clients
• They work with top-tier brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, and Johnson & Johnson

Company Specialties:

• Digital Marketing
• Brand Launch & Experience
• User Experience & Interaction
• Design
• Insight & Planning
• Digital Campaign Management
• Social Media
• Mobile
• Technology Services
• Experience Design
• Experience Distribution
• Marketing Science
• eCommerce

Company Website: http://www.criticalmass.com

ASSUMPTION: Critical Mass is a well-established agency with a strong reputation for delivering high-quality digital marketing solutions for global brands.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring significant experience and leadership skills.

Reporting Structure: The Creative Director, Copy, will report directly to the Chief Creative Officer and oversee a large creative team.

Work Arrangement: This role is hybrid, requiring employees to work from the Los Angeles office a minimum of 3 days per week.

Growth Opportunities:

• Potential to advance to a leadership role within the creative department or the agency
• Opportunities to work on high-profile, global brand campaigns
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the agency's creative output.

🌍 Location & Work Environment

Office Type: Critical Mass' Los Angeles office is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 225 N. Michigan Avenue, Ste. 2050, Chicago, IL 60601, US

Geographic Context:

• Los Angeles is a major hub for the advertising and entertainment industries
• The office is located in the heart of downtown Chicago, providing easy access to public transportation and various amenities
• The city offers a diverse cultural scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for project needs

ASSUMPTION: The Los Angeles office provides a dynamic and creative work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Creative brief presentation and portfolio review with the Creative Director
• Final interview with the Chief Creative Officer and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creative portfolio and presentation skills
• Strategic thinking and problem-solving abilities
• Leadership and team management skills
• Communication and interpersonal skills
• Understanding of digital marketing and advertising trends

Application Tips:

• Tailor your resume and portfolio to highlight your copywriting skills and experience leading creative teams
• Prepare a creative brief presentation that showcases your ability to balance creative thinking with commercial reality
• Research Critical Mass and the advertising industry to demonstrate your understanding of the role and the agency

ATS Keywords: Creative Direction, Copywriting, Strategic Thinking, Client Relations, Visual Design, Experience Design, Brand Development, Interactive Commerce, Team Leadership, Feedback, Quality Standards, Problem Solving, Operational Excellence, Performance Management, Communication, Innovation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative portfolio, strategic thinking, and leadership skills, as well as their cultural fit with the agency.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, JIRA, Trello)
• Creative brief and presentation software (e.g., Keynote, Google Slides)

ASSUMPTION: Candidates should be proficient in industry-standard creative software and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Honest: We are truthful and transparent in our actions and communications
• Inspired: We are driven by a passion for creativity and a desire to make a meaningful impact
• Drive: We are proactive and committed to delivering exceptional results
• Passionate: We are enthusiastic about our work and the brands we serve
• Real: We are authentic, approachable, and genuine in our interactions

Work Style:

• Collaborative: We work closely with our team members and clients to deliver innovative solutions
• Dynamic: Our work environment is fast-paced and ever-changing, requiring adaptability and resilience
• Creative: We encourage experimentation and risk-taking in our pursuit of innovative ideas

Self-Assessment Questions:

• Do you embody and embrace Critical Mass' values in your daily work?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in a creative atmosphere that encourages experimentation and risk-taking?

ASSUMPTION: Critical Mass values a diverse and inclusive work environment, seeking candidates who align with their core values and embrace their creative, dynamic work style.

⚠️ Potential Challenges

• Managing a large creative team with diverse skills and personalities
• Balancing creative thinking with commercial reality and client expectations
• Keeping up with the fast-paced, ever-changing advertising industry
• Adapting to a hybrid work arrangement, with a minimum of 3 days in the office per week

ASSUMPTION: These challenges require strong leadership, adaptability, and a solid understanding of the advertising industry and client expectations.

📈 Similar Roles Comparison

• This role differs from other Creative Director positions in its focus on copywriting and strategic account planning
• Critical Mass' global presence and diverse client base offer unique opportunities for growth and exposure to various industries
• Career path comparison: This role can lead to advancement within the creative department or the agency, with potential opportunities for global relocation

ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse industries, with a clear path for advancement within the agency.

📝 Sample Projects

• Developing a comprehensive creative strategy for a global brand launch campaign
• Collaborating with a multidisciplinary team to create an innovative, interactive commerce experience for an eCommerce client
• Leading a team to create a series of engaging social media campaigns for a consumer packaged goods client

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Creative Director, Copy role at Critical Mass.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does Critical Mass support the growth and development of its creative team members?
• What are the key priorities for this role in the first 90 days?
• How does Critical Mass approach work-life balance for its employees?
• What are the most rewarding aspects of working as a Creative Director at Critical Mass?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the agency's culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your copywriting skills and experience leading creative teams
• Prepare a creative brief presentation that showcases your ability to balance creative thinking with commercial reality
• Research Critical Mass and the advertising industry to demonstrate your understanding of the role and the agency
• Follow up with the Talent Acquisition team one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.