📌 Core Information
🔹 Job Title: Creative Director (Copywriter Focus)
🔹 Company: Butler, Shine, Stern & Partners
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Advertising Services
🔹 Date Posted: March 31, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working on Sports and CPG accounts
- Great presentation skills
- Excellent mentoring skills
- Hands-on approach, ready to get involved in all aspects of creative operations
- Strong portfolio with broadcast, digital, and social work
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving creative excellence and profitability for assigned accounts.
📋 Key Responsibilities
✅ Responsible for all creative operations for assigned accounts
✅ Directs the activities of the team to maintain agency's standards of creative excellence, timelines, and profitability while achieving clients' goals
✅ Senior level client contact and participation in new business efforts
✅ Reports into the Executive Creative Director
ASSUMPTION: The Creative Director will be expected to lead by example, fostering a collaborative and innovative work environment that delivers exceptional creative solutions for clients.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Advertising, Marketing, Communications, Fine Arts, or a related discipline)
Experience: 5-10 years of experience in a creative agency environment, with a strong focus on copywriting and creative direction
Required Skills:
- Proven expertise in creative direction and copywriting
- Excellent presentation and communication skills
- Strong mentoring and leadership abilities
- Experience working on Sports and CPG accounts
- Familiarity with broadcast, digital, and social media platforms
Preferred Skills:
- Experience working in a fast-paced agency environment
- Strong portfolio showcasing diverse creative campaigns
- Ability to manage multiple projects and deadlines effectively
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create compelling and innovative copy for various media channels will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 per year (based on experience and skills)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position, with the expectation of working standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in the New York area. Actual compensation may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Butler, Shine, Stern & Partners is an advertising agency specializing in full-service marketing communications. They are known for their unique "Outside/In" philosophy, which focuses on understanding business and marketing challenges from a consumer perspective.
Company Size: 51-200 employees
Founded: 1993
Company Description:
- BSSP is a creative agency that combines strategic thinking with innovative execution to build brands from the outside in.
- Their approach is centered around understanding consumer behavior and motivations to create impactful advertising campaigns.
- The agency has won numerous Effie awards, recognizing their ability to drive business results for clients.
Company Specialties:
- Full-service marketing communications
- Brand strategy and positioning
- Creative advertising campaigns
- Media planning and buying
Company Website: http://www.bssp.com
ASSUMPTION: BSSP's unique approach to advertising and focus on understanding consumer behavior make it an attractive option for candidates seeking a creative and strategic work environment.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Executive Creative Director
Reporting Structure: The Creative Director will oversee the creative operations of assigned accounts and manage a team of creatives
Work Arrangement: On-site, full-time position with the expectation of working standard business hours, with flexibility as needed
Growth Opportunities:
- Potential to work on high-profile Sports and Entertainment accounts
- Opportunities to mentor and develop junior creatives
- Chance to contribute to new business efforts and help grow the agency
ASSUMPTION: This role offers a unique opportunity for a creative leader to make a significant impact on the agency's growth and success while working on high-profile accounts.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): 20 Liberty Ship Way, Sausalito, CA 94965, US
Geographic Context:
- New York, NY is a major hub for the advertising industry, offering numerous networking and professional development opportunities
- The city's diverse cultural scene and vibrant arts community can inspire creative thinking and innovation
- New York's fast-paced and competitive environment can help drive high-quality work and personal growth
Work Schedule: Standard business hours, with flexibility as needed to meet project deadlines
ASSUMPTION: The on-site work environment at BSSP's New York office fosters collaboration and creativity, providing an ideal setting for a creative director to thrive.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Creative portfolio presentation and interview with the Executive Creative Director
- Final interview with key stakeholders, including the agency's founders
Key Assessment Areas:
- Creativity and strategic thinking
- Presentation and communication skills
- Leadership and mentoring abilities
- Understanding of Sports and CPG accounts
Application Tips:
- Tailor your resume and portfolio to highlight your experience with Sports and CPG accounts, as well as your creative direction and copywriting skills
- Prepare a compelling presentation showcasing your creative vision and strategic approach to advertising
- Research BSSP's unique "Outside/In" philosophy and be ready to discuss how you can contribute to the agency's success
ATS Keywords: Creative Direction, Copywriting, Presentation Skills, Mentoring, Broadcast, Digital, Social Media, Sports, CPG, Advertising, Agency, Creative Operations, Client Contact, New Business
ASSUMPTION: BSSP's interview process is designed to assess candidates' creative and strategic abilities, as well as their cultural fit within the agency.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Presentation software (e.g., Keynote, PowerPoint)
ASSUMPTION: The Creative Director will be expected to be proficient in industry-standard creative software and presentation tools, as well as project management platforms to streamline workflows.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Results-driven
- Innovation
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach creative challenges from an outside perspective, as BSSP's "Outside/In" philosophy suggests?
- Can you provide an example of a time when you successfully mentored and developed junior creatives?
- How do you balance strategic thinking with hands-on execution in your creative process?
ASSUMPTION: BSSP values candidates who can demonstrate a strong alignment with their unique "Outside/In" philosophy and a commitment to fostering a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines for high-profile clients
- Adapting to the fast-paced and dynamic agency environment
- Balancing strategic thinking with hands-on execution
- Working with diverse teams and stakeholders, including clients, account managers, and other creatives
ASSUMPTION: The Creative Director role at BSSP presents unique challenges that require strong leadership, communication, and time management skills to succeed.
📈 Similar Roles Comparison
- Unlike other Creative Director roles, this position requires a strong focus on copywriting and working on Sports and CPG accounts
- BSSP's unique "Outside/In" philosophy sets it apart from other advertising agencies, offering a distinctive approach to creative problem-solving
- This role provides an opportunity to work on high-profile accounts and contribute to the agency's growth and success
ASSUMPTION: Candidates should consider the unique aspects of this role and BSSP's approach to advertising when evaluating their fit for the position.
📝 Sample Projects
- Develop a comprehensive advertising campaign for a major Sports client, including broadcast, digital, and social media components
- Create a series of innovative and engaging content pieces for a CPG brand, showcasing the product's unique features and benefits
- Lead a team in developing a creative concept for a new product launch, from initial brainstorming to final execution
ASSUMPTION: The Creative Director will be expected to work on a variety of projects, requiring strong creative and strategic thinking, as well as the ability to adapt to different clients and briefs.
❓ Key Questions to Ask During Interview
- How does BSSP's "Outside/In" philosophy influence the creative process and approach to client work?
- Can you describe the team structure and dynamics for the accounts I would be working on?
- How does BSSP support the professional growth and development of its creative team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to the agency's success?
- How does BSSP foster a collaborative and innovative work environment, and what role does the Creative Director play in maintaining this culture?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's genuine interest in the role and their commitment to understanding the agency's unique culture and approach to advertising.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your experience with Sports and CPG accounts, as well as your creative direction and copywriting skills
- Prepare a compelling presentation showcasing your creative vision and strategic approach to advertising
- Research BSSP's unique "Outside/In" philosophy and be ready to discuss how you can contribute to the agency's success
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
