S

Creative Director, Customer Marketing

Salesforce
Full-time
On-site
San Francisco, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Director, Customer Marketing

πŸ”Ή Company: Salesforce

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing creative strategy and execution for customer marketing briefs
  • Collaborating cross-functionally to craft compelling customer stories
  • Managing a team of designers and copywriters to ensure consistent storytelling
  • Extending the Salesforce brand system into customer marketing efforts
  • Partnering with Salesforce Studios to integrate customer film narratives

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive customer storytelling initiatives across various channels.

πŸ“‹ Key Responsibilities

βœ… Own the creative strategy, conceptual development, ideation, and execution across key customer marketing briefs

βœ… Collaborate with Customer Marketing and Brand to select and craft stories that align with Salesforce’s brand strategy and messaging

βœ… Work cross-functionally with key marketing leads to present creative concepts and solutions against briefs

βœ… Extend the Salesforce brand system into customer marketing efforts, crafting guidelines, systems, and resources for concepting to execution across mediums

βœ… Partner with Customer Marketing and key Creative leaders to drive customer storytelling initiatives across core brand channels, including advertising and events

βœ… Partner with Salesforce Studios to tell top customer stories, integrating and pulling through customer film narratives and storytelling devices into other customer marketing assets and moments

βœ… Manage cross-functional relationships to ensure on-brand execution of key customer stories

βœ… Lead, manage, and enable a team of customer marketing creatives to deliver on top customer stories assets

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and creative problem-solving to deliver impactful customer marketing campaigns.

🎯 Required Qualifications

Education: BA or BFA

Experience: 12+ years in a creative agency or client-side group; B2B/tech experience is a plus

Required Skills:

  • World-class portfolio of work exemplifying top-notch conceptual ideas and development across a variety of mediums, inc. film
  • Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
  • Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile, graphic design, corporate ID, interactive, social campaigns, content marketing, and events
  • Expert knowledge of creative process and all digital creative software tools

Preferred Skills:

  • 7+ years of experience leading and managing a team in a creative agency or internal creative group; global experience is a plus
  • 10+ years of experience in marketing with a rich portfolio including digital, print, interactive, website/mobile design, and video

ASSUMPTION: Candidates should have a strong background in creative strategy, customer marketing, and team management, with a proven track record of delivering high-quality creative work.

πŸ’° Compensation & Benefits

Salary Range: $214,800 to $327,600 per year (based on the provided range)

Benefits:

  • Stock Options
  • Equity
  • Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. Benefits may include health insurance, retirement plans, and other perks common to the tech industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Salesforce is a leading software development company specializing in enterprise cloud computing and customer relationship management (CRM).

Company Size: Salesforce has over 10,000 employees, making it a large enterprise with a significant global presence.

Founded: Salesforce was founded in 1999 and is headquartered in San Francisco, California.

Company Description:

  • Salesforce is a customer company that helps businesses succeed by providing CRM, data, AI, and trust solutions.
  • The company is committed to delivering innovative, customer-centric products and services that drive customer success.
  • Salesforce fosters a culture of innovation, collaboration, and customer focus.

Company Specialties:

  • Enterprise Cloud Computing
  • Customer Relationship Management (CRM)
  • AI and Data Solutions
  • Trust and Security

Company Website: salesforce.com

ASSUMPTION: Salesforce is a well-established, industry-leading company with a strong focus on customer success and innovation.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, typically suited for experienced professionals with a strong background in creative strategy and customer marketing.

Reporting Structure: The Creative Director, Customer Marketing, will report directly to the SVP, Global Brand & Creative.

Work Arrangement: This is an on-site role, requiring the candidate to work from the Salesforce office in San Francisco, California.

Growth Opportunities:

  • Potential to grow within the Global Brand & Creative team or explore other leadership roles within Salesforce’s marketing organization.
  • Opportunities to work on high-impact customer marketing campaigns and collaborate with cross-functional teams.
  • Chance to develop and mentor junior team members, fostering a culture of growth and learning.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a substantial impact on Salesforce’s customer marketing efforts.

🌍 Location & Work Environment

Office Type: Salesforce’s San Francisco office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 415 Mission St, San Francisco, California 94105, US

Geographic Context:

  • San Francisco is a vibrant, multicultural city known for its tech industry, arts, and culture.
  • The city offers a diverse range of neighborhoods, with easy access to public transportation, parks, and recreational activities.
  • San Francisco has a Mediterranean climate, with mild winters and cool summers.

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional evening or weekend work to meet project deadlines.

ASSUMPTION: The work environment at Salesforce’s San Francisco office is dynamic and collaborative, with a strong focus on innovation and customer success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the Global Brand & Creative team
  • On-site interview with the SVP, Global Brand & Creative, and other key stakeholders
  • Creative challenge or presentation to the team
  • Final interview with the hiring manager

Key Assessment Areas:

  • Creative portfolio and presentation skills
  • Strategic thinking and problem-solving abilities
  • Leadership and team management skills
  • Collaboration and communication skills
  • Alignment with Salesforce’s brand and values

Application Tips:

  • Tailor your resume and cover letter to highlight your creative strategy, customer marketing, and leadership experience.
  • Prepare a world-class portfolio showcasing your conceptual ideas and development across various mediums, including film.
  • Practice your presentation skills and be ready to discuss your creative process and thought leadership.

ATS Keywords: Creative Strategy, Customer Marketing, Brand Creative, Brand Storytelling, Creative Leadership, Team Management, Presentation Skills, Digital Marketing, Advertising, Film Production, Graphic Design, Content Marketing, Cross-Functional Collaboration, Creative Process, Campaign Development, Interactive Design

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creative prowess, strategic thinking, and leadership skills.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, After Effects)
  • Sketch or Figma
  • Keynote or PowerPoint
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Salesforce CRM

ASSUMPTION: Candidates should be proficient in industry-standard creative software tools and familiar with Salesforce’s internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Success
  • Innovation
  • Trust
  • Equality
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on delivering high-quality creative work
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do your creative values align with Salesforce’s commitment to customer success and innovation?
  • How do you approach collaborating with cross-functional teams to deliver on-brand customer marketing campaigns?
  • How do you foster a culture of growth and learning within your team, and how have you done so in previous roles?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Salesforce’s company values and work style, with a clear understanding of the company’s commitment to customer success and innovation.

⚠️ Potential Challenges

  • Managing a team of creatives with varying skill levels and experience
  • Balancing multiple projects and deadlines in a fast-paced environment
  • Navigating a large, complex organization with multiple stakeholders
  • Adapting to changes in priorities and project scope

ASSUMPTION: These challenges are common in a role of this nature and can be overcome with strong leadership, communication, and project management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other creative director roles, this position has a stronger focus on customer storytelling and collaboration with cross-functional teams.
  • In the tech industry, customer marketing roles often require a deep understanding of both creative strategy and technical aspects of marketing campaigns.
  • Career progression in this role could lead to other leadership positions within Salesforce’s marketing organization or other areas of the business.

ASSUMPTION: This role offers a unique blend of creative strategy, customer marketing, and leadership responsibilities, with opportunities for growth and development within a large, innovative organization.

πŸ“ Sample Projects

  • Developing a comprehensive customer storytelling strategy for a major product launch
  • Creating a series of customer success videos featuring high-profile clients and their experiences with Salesforce
  • Designing and executing a customer-focused advertising campaign for a major industry event

ASSUMPTION: These sample projects illustrate the creative strategy, customer marketing, and leadership skills required for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing organization and customer success strategy?
  • What are the key priorities for the first 90 days in this role?
  • How does the SVP, Global Brand & Creative, support the growth and development of team members?
  • What are the most significant customer marketing challenges facing the company in the next 12-24 months?
  • How does the team approach work-life balance and employee well-being?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company’s priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your creative strategy, customer marketing, and leadership experience.
  • Prepare a world-class portfolio showcasing your conceptual ideas and development across various mediums, including film.
  • Practice your presentation skills and be ready to discuss your creative process and thought leadership.
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.