📌 Core Information
🔹 Job Title: Creative Director, Customer Marketing
🔹 Company: Salesforce
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategy and execution for customer marketing briefs
- Collaborating cross-functionally to craft compelling customer stories
- Managing a team of designers and copywriters to ensure consistent storytelling
- Extending the Salesforce brand system into customer marketing efforts
- Partnering with Salesforce Studios to integrate customer film narratives
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive customer storytelling initiatives across various channels.
📋 Key Responsibilities
✅ Own the creative strategy, conceptual development, ideation, and execution across key customer marketing briefs
✅ Collaborate with Customer Marketing and Brand to select and craft stories that align with Salesforce’s brand strategy and messaging
✅ Work cross-functionally with key marketing leads to present creative concepts and solutions against briefs
✅ Extend the Salesforce brand system into customer marketing efforts, crafting guidelines, systems, and resources for concepting to execution across mediums
✅ Partner with Customer Marketing and key Creative leaders to drive customer storytelling initiatives across core brand channels, including advertising and events
✅ Partner with Salesforce Studios to tell top customer stories, integrating and pulling through customer film narratives and storytelling devices into other customer marketing assets and moments
✅ Manage cross-functional relationships to ensure on-brand execution of key customer stories
✅ Lead, manage, and enable a team of customer marketing creatives to deliver on top customer stories assets
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and creative problem-solving to deliver impactful customer marketing campaigns.
🎯 Required Qualifications
Education: BA or BFA
Experience: 12+ years in a creative agency or client-side group; B2B/tech experience is a plus
Required Skills:
- World-class portfolio of work exemplifying top-notch conceptual ideas and development across a variety of mediums, inc. film
- Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
- Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile, graphic design, corporate ID, interactive, social campaigns, content marketing, and events
- Expert knowledge of creative process and all digital creative software tools
Preferred Skills:
- 7+ years of experience leading and managing a team in a creative agency or internal creative group; global experience is a plus
- 10+ years of experience in marketing with a rich portfolio including digital, print, interactive, website/mobile design, and video
ASSUMPTION: Candidates should have a strong background in creative strategy, customer marketing, and team management, with a proven track record of delivering high-quality creative work.
💰 Compensation & Benefits
Salary Range: $214,800 to $327,600 per year (based on the provided range)
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. Benefits may include health insurance, retirement plans, and other perks common to the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading software development company specializing in enterprise cloud computing and customer relationship management (CRM).
Company Size: Salesforce has over 10,000 employees, making it a large enterprise with a significant global presence.
Founded: Salesforce was founded in 1999 and is headquartered in San Francisco, California.
Company Description:
- Salesforce is a customer company that helps businesses succeed by providing CRM, data, AI, and trust solutions.
- The company is committed to delivering innovative, customer-centric products and services that drive customer success.
- Salesforce fosters a culture of innovation, collaboration, and customer focus.
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management (CRM)
- AI and Data Solutions
- Trust and Security
Company Website: salesforce.com
ASSUMPTION: Salesforce is a well-established, industry-leading company with a strong focus on customer success and innovation.
📊 Role Analysis
Career Level: This role is a senior-level position, typically suited for experienced professionals with a strong background in creative strategy and customer marketing.
Reporting Structure: The Creative Director, Customer Marketing, will report directly to the SVP, Global Brand & Creative.
Work Arrangement: This is an on-site role, requiring the candidate to work from the Salesforce office in San Francisco, California.
Growth Opportunities:
- Potential to grow within the Global Brand & Creative team or explore other leadership roles within Salesforce’s marketing organization.
- Opportunities to work on high-impact customer marketing campaigns and collaborate with cross-functional teams.
- Chance to develop and mentor junior team members, fostering a culture of growth and learning.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a substantial impact on Salesforce’s customer marketing efforts.
🌍 Location & Work Environment
Office Type: Salesforce’s San Francisco office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 415 Mission St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a vibrant, multicultural city known for its tech industry, arts, and culture.
- The city offers a diverse range of neighborhoods, with easy access to public transportation, parks, and recreational activities.
- San Francisco has a Mediterranean climate, with mild winters and cool summers.
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional evening or weekend work to meet project deadlines.
ASSUMPTION: The work environment at Salesforce’s San Francisco office is dynamic and collaborative, with a strong focus on innovation and customer success.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Global Brand & Creative team
- On-site interview with the SVP, Global Brand & Creative, and other key stakeholders
- Creative challenge or presentation to the team
- Final interview with the hiring manager
Key Assessment Areas:
- Creative portfolio and presentation skills
- Strategic thinking and problem-solving abilities
- Leadership and team management skills
- Collaboration and communication skills
- Alignment with Salesforce’s brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative strategy, customer marketing, and leadership experience.
- Prepare a world-class portfolio showcasing your conceptual ideas and development across various mediums, including film.
- Practice your presentation skills and be ready to discuss your creative process and thought leadership.
ATS Keywords: Creative Strategy, Customer Marketing, Brand Creative, Brand Storytelling, Creative Leadership, Team Management, Presentation Skills, Digital Marketing, Advertising, Film Production, Graphic Design, Content Marketing, Cross-Functional Collaboration, Creative Process, Campaign Development, Interactive Design
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creative prowess, strategic thinking, and leadership skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma
- Keynote or PowerPoint
- Google Workspace (Gmail, Google Drive, Google Docs)
- Salesforce CRM
ASSUMPTION: Candidates should be proficient in industry-standard creative software tools and familiar with Salesforce’s internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality creative work
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your creative values align with Salesforce’s commitment to customer success and innovation?
- How do you approach collaborating with cross-functional teams to deliver on-brand customer marketing campaigns?
- How do you foster a culture of growth and learning within your team, and how have you done so in previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Salesforce’s company values and work style, with a clear understanding of the company’s commitment to customer success and innovation.
⚠️ Potential Challenges
- Managing a team of creatives with varying skill levels and experience
- Balancing multiple projects and deadlines in a fast-paced environment
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in priorities and project scope
ASSUMPTION: These challenges are common in a role of this nature and can be overcome with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- Compared to other creative director roles, this position has a stronger focus on customer storytelling and collaboration with cross-functional teams.
- In the tech industry, customer marketing roles often require a deep understanding of both creative strategy and technical aspects of marketing campaigns.
- Career progression in this role could lead to other leadership positions within Salesforce’s marketing organization or other areas of the business.
ASSUMPTION: This role offers a unique blend of creative strategy, customer marketing, and leadership responsibilities, with opportunities for growth and development within a large, innovative organization.
📝 Sample Projects
- Developing a comprehensive customer storytelling strategy for a major product launch
- Creating a series of customer success videos featuring high-profile clients and their experiences with Salesforce
- Designing and executing a customer-focused advertising campaign for a major industry event
ASSUMPTION: These sample projects illustrate the creative strategy, customer marketing, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and customer success strategy?
- What are the key priorities for the first 90 days in this role?
- How does the SVP, Global Brand & Creative, support the growth and development of team members?
- What are the most significant customer marketing challenges facing the company in the next 12-24 months?
- How does the team approach work-life balance and employee well-being?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company’s priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative strategy, customer marketing, and leadership experience.
- Prepare a world-class portfolio showcasing your conceptual ideas and development across various mediums, including film.
- Practice your presentation skills and be ready to discuss your creative process and thought leadership.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
