📌 Core Information
🔹 Job Title: Creative Director, Customer Marketing
🔹 Company: Salesforce
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving creative strategy and execution for customer marketing
- Collaborating cross-functionally to craft compelling customer stories
- Managing and leading a team of designers and copywriters
- Extending the Salesforce brand system into customer marketing efforts
- Partnering with Salesforce Studios to produce top customer films
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive customer storytelling initiatives across various channels and mediums.
📋 Key Responsibilities
✅ Own creative strategy, conceptual development, ideation, and execution across key customer marketing briefs
✅ Collaborate with Customer Marketing and Brand to select and craft stories that align with Salesforce’s brand strategy and messaging
✅ Work cross-functionally with key marketing leads to present creative concepts and solutions against briefs
✅ Extend the Salesforce brand system into customer marketing efforts, crafting guidelines, systems, and resources for concepting → execution across mediums
✅ Partner with Customer Marketing and key Creative leaders to drive customer storytelling initiatives across core brand channels, including advertising and events
✅ Partner with Salesforce Studios to tell top customer stories and integrate film narratives and storytelling devices into other customer marketing assets and moments
✅ Manage cross-functional relationships to ensure on-brand execution of key customer stories
✅ Lead, manage, and enable a team of customer marketing creatives to deliver on top customer stories assets
ASSUMPTION: This role requires strong leadership, communication, and project management skills to ensure consistent and high-quality storytelling across all customer marketing efforts.
🎯 Required Qualifications
Education: BA or BFA
Experience: 12+ years in a creative agency or client-side group; B2B / tech experience is a plus
Required Skills:
- World-class portfolio of work that exemplifies top-notch conceptual ideas and development across a variety of mediums, inc. film
- Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
- 8+ years experience working on a customer marketing creative team (or comparable - partner marketing, brand partnerships creative teams)
- 7+ years experience leading and managing a team in a creative agency or internal creative group; global experience is a plus
- 10+ years experience in marketing work with a rich portfolio including digital, print, interactive, website/mobile design and video
- Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile and graphic design, Corporate ID, interactive, social campaigns, content marketing and events
- Expert knowledge of creative process and all digital creative software tools
Preferred Skills:
- B2B / tech industry experience
- Global experience in leading and managing a creative team
ASSUMPTION: Candidates should have a strong background in creative strategy, customer marketing, and team leadership, with a proven track record of delivering high-quality work.
💰 Compensation & Benefits
Salary Range: $214,800 to $327,600 per year
Benefits:
- Time Off Programs
- Medical, Dental, Vision
- Mental Health Support
- Paid Parental Leave
- Life Insurance, Disability Insurance
- 401(k), Employee Stock Purchasing Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market research and internal equity for similar roles within Salesforce.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and cloud-based solutions
Company Size: 10,001+ employees, indicating a large, established organization with extensive resources and opportunities for growth
Founded: 1999, with a rich history and strong brand presence in the tech industry
Company Description:
- Salesforce is the #1 AI CRM, helping businesses of all sizes connect with their customers in a whole new way
- The company offers a wide range of products and services, including Customer 360 apps, data, and AI to drive customer success
- Salesforce is committed to creating a workplace that's inclusive and free from discrimination, with a focus on equality for all
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
Company Website: salesforce.com
ASSUMPTION: Salesforce is a well-established company with a strong brand presence and a commitment to creating a diverse and inclusive workplace.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and leadership opportunities
Reporting Structure: Reports directly to the SVP, Global Brand & Creative, with potential cross-functional collaboration with various marketing teams and stakeholders
Work Arrangement: On-site, with potential for hybrid or remote work depending on business needs and team dynamics
Growth Opportunities:
- Potential to grow within the Global Brand & Creative team or explore other opportunities within Salesforce’s marketing organization
- Chance to work on high-visibility customer marketing campaigns and events, gaining exposure to senior leadership and stakeholders
- Opportunity to mentor and develop junior team members, fostering a culture of growth and learning
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, within a dynamic and fast-paced marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): San Francisco, California (with potential for remote or hybrid work)
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture, offering numerous networking and professional development opportunities
- The city is known for its innovative and forward-thinking approach to business, making it an ideal location for a creative marketing role
- San Francisco offers a wide range of housing options, cultural attractions, and recreational activities, providing a high quality of life for employees
Work Schedule: Standard full-time work schedule, with potential for flexible hours or remote work depending on business needs and team dynamics
ASSUMPTION: The San Francisco office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Presentation skills and ability to pitch ideas effectively
- Leadership and team management skills
- Knowledge of the Salesforce brand and customer marketing efforts
- Expertise in digital creative software tools and marketing campaigns
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements
- Research Salesforce’s brand and customer marketing efforts to demonstrate your understanding of the company and its goals
- Practice your presentation skills and be prepared to discuss your creative process and approach to customer storytelling
ATS Keywords: Creative Director, Customer Marketing, Brand Creative, Salesforce, Marketing Campaigns, Customer Stories, Team Leadership, Digital Creative Software, Presentation Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s creativity, strategic thinking, and leadership skills, as well as their understanding of the Salesforce brand and customer marketing efforts.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch, Figma, or other design software
- Microsoft Office Suite (PowerPoint, Word)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with industry-standard creative software tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Integrity
- Equality
- Trust
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Salesforce’s customer-centric approach to business?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- How do you approach collaboration and teamwork, particularly when working with cross-functional teams?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Salesforce’s company values and work style, with a clear understanding of the company’s customer-centric approach to business.
⚠️ Potential Challenges
- Managing a team of creatives with diverse skills and backgrounds
- Balancing multiple projects and deadlines in a fast-paced environment
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changes in business priorities and marketing strategies
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Creative Director, Customer Marketing at Salesforce vs. Creative Director, Brand Marketing at another tech company: Customer marketing role may have more focus on customer storytelling and success, while brand marketing role may be more focused on brand awareness and positioning
- Industry-specific context: Tech industry roles may require a deeper understanding of technology and its applications, as well as the ability to work with complex data and analytics
- Career path comparison: Creative Director role at Salesforce may offer opportunities to grow into a VP or SVP role within the marketing organization, with potential for broader leadership and strategic responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on customer storytelling and success.
📝 Sample Projects
- Developing a comprehensive customer storytelling strategy for a major product launch, including advertising campaigns, event activations, and digital content
- Creating a series of customer success stories for a marketing campaign, showcasing the impact of Salesforce’s products and services on businesses of all sizes
- Designing and producing a customer film for a high-profile event, featuring interviews with top customers and showcasing their achievements and successes
ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required to succeed in this role, with a strong focus on customer storytelling and success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days?
- What is the team structure and dynamics, and how does this role contribute to the team’s success?
- How does Salesforce support the growth and development of its employees, particularly within the marketing organization?
- What are the key challenges facing the customer marketing team, and how can this role help address them?
- How does Salesforce approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements, with a focus on customer marketing and storytelling
- Research Salesforce’s brand and customer marketing efforts to demonstrate your understanding of the company and its goals
- Practice your presentation skills and be prepared to discuss your creative process and approach to customer storytelling
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
