📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: TLNT & Spin Hire
🔹 Location: Mexico
🔹 Job Type: Full-time
🔹 Category: Creative & Design
🔹 Date Posted: May 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Work from home)
🚀 Job Overview
Key aspects of this role include:
- Leading the creative department across multiple DTC brands
- Guiding the strategy, development, and execution of high-impact digital content
- Collaborating with various teams to ensure creative aligns with brand voice and performance goals
- Mentoring a growing team of designers and content creators
- Balancing brand voice with performance goals and speaking both creatively and strategically
ASSUMPTION: This role requires a strong conceptual thinker and storyteller with a background in design or copy, who can blend creative quality with performance metrics.
📋 Key Responsibilities
✅ Own the creative strategy for multiple DTC brands across paid media, social, email, and site
✅ Lead and inspire a team of designers, copywriters, and content creators from concept to execution
✅ Collaborate with media strategists, account managers, and clients to develop ideas that drive performance
✅ Oversee asset development for ads, landing pages, emails, and campaigns—ensuring every piece aligns with the brand and KPIs
✅ Present creative concepts internally and to clients with clarity and confidence
✅ Guide creative testing frameworks and use performance data to optimize and evolve creative output
✅ Mentor the creative team with clear feedback, creative leadership, and a passion for growth
ASSUMPTION: This role involves a high level of collaboration, both within the creative team and with other departments, as well as a strong focus on performance-driven creativity.
🎯 Required Qualifications
Education: Not specified
Experience: 6+ years of creative experience in an agency or performance-focused environment, with at least 2 years in a leadership role
Required Skills:
- Conceptual thinking and storytelling
- Strong design and/or copy background
- Deep understanding of what performs on various digital platforms
- Experience building and managing creative teams
- Able to present ideas with confidence and translate feedback into actionable guidance
- Obsessed with blending creative quality with performance metrics
Preferred Skills:
- Experience working with DTC brands
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, a degree in a relevant field (e.g., graphic design, marketing, or a related discipline) may be beneficial but is not strictly required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Creative Director role with 6+ years of experience in a remote, full-time position)
Benefits:
- Competitive salary
- Full-time, long-term position
- Work from home
- Monday through Friday, 8 am to 5 pm PST (+/- 2 hours accepted)
- Additional perks
Working Hours: 40 hours per week, with flexibility of +/- 2 hours around the core hours of 8 am to 5 pm PST
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role with the given experience level and remote work arrangement. The actual salary may vary based on factors such as the candidate's specific skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Performance marketing agency specializing in DTC brands
Company Size: Small (2-10 employees) - This means a more intimate work environment with closer collaboration and potentially faster decision-making.
Founded: 2019 - A relatively young company with growth opportunities
Company Description:
- Bold, fast-growing performance marketing agency
- Redefining how DTC brands scale with a blend of strategy, creativity, and data
- Client roster includes household names and cult favorites
Company Specialties:
- Performance marketing
- Creative strategy and execution
- Data-driven decision making
Company Website: http://www.tlnt.com.au/
ASSUMPTION: As a small agency, TLNT & Spin Hire places a strong emphasis on collaboration, innovation, and adaptability.
📊 Role Analysis
Career Level: Mid to senior-level creative leadership role
Reporting Structure: This role reports directly to the leadership team and oversees the creative department, including designers, copywriters, and content creators.
Work Arrangement: Remote solely (work from home) with core hours of 8 am to 5 pm PST, allowing for some flexibility.
Growth Opportunities:
- Potential to shape the creative department and make a significant impact on the company's growth
- Opportunities to mentor and develop junior team members
- Potential to take on additional responsibilities or move into a more senior role as the company grows
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement as the team expands and evolves.
🌍 Location & Work Environment
Office Type: Remote (Work from home)
Office Location(s): Not specified (Remote work)
Geographic Context:
- Mexico - The role is based in Mexico, which may require some flexibility in working hours to accommodate time zone differences
- Remote work - This allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
Work Schedule: Monday through Friday, 8 am to 5 pm PST, with some flexibility of +/- 2 hours
ASSUMPTION: While the role is remote, effective communication and collaboration with the team will be crucial, especially when working with clients and other departments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- Creative challenge or test project
- Final interview with the leadership team
Key Assessment Areas:
- Creative portfolio and case studies
- Problem-solving and critical thinking skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your creative experience, leadership skills, and performance-driven mindset
- Prepare a strong portfolio showcasing your design and/or copy background, as well as your ability to blend creative quality with performance metrics
- Be ready to discuss your creative process, how you approach creative challenges, and how you use data to inform your decisions
ATS Keywords: Creative Direction, Team Leadership, Digital Content, Brand Strategy, Performance Marketing, Collaboration, Mentorship, Concept Development, Asset Development, Creative Testing, Data Analysis, Presentation Skills, Storytelling, Design, Copywriting, Social Media
ASSUMPTION: As a small agency, the interview process may be more personal and less structured than larger organizations, allowing for more in-depth conversations about the role and the company's vision.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Sketch or Figma for UI/UX design
- Google Workspace (Google Docs, Sheets, Slides, etc.)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Meet)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Bold and innovative
- Collaborative and supportive
- Data-driven and results-oriented
Work Style:
- Creative and strategic thinking
- Strong communication and presentation skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you balance brand voice with performance goals in your creative work?
- Can you provide an example of a time when you used data to inform your creative decisions?
- How do you approach mentoring and developing junior team members?
ASSUMPTION: As a small agency, cultural fit is crucial, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing the creative vision with performance-driven goals and client expectations
- Keeping up with the fast-paced nature of the performance marketing industry and adapting to changes in trends and platforms
- Working with a diverse range of clients, each with their unique brand voice and performance goals
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional agency roles, this position requires a strong focus on performance-driven creativity and data-informed decision making
- As a small agency, the role offers more opportunities for direct impact and growth than larger organizations
- Career path may include moving into a more senior role, such as Creative Director or Executive Creative Director, as the company grows
ASSUMPTION: While this role shares similarities with other creative director positions, the focus on performance marketing and data-driven decision making sets it apart.
📝 Sample Projects
- Developing a comprehensive creative strategy for a new DTC brand launch, including social media content, email marketing campaigns, and paid advertising assets
- Refreshing the creative direction for an established DTC brand to improve performance and better align with the brand's evolving identity
- Collaborating with the media strategy team to create targeted ad campaigns that drive conversions and maximize ROI
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to blend creative quality with performance metrics and adapt to the unique needs of different clients and brands.
❓ Key Questions to Ask During Interview
- How does the creative department collaborate with other teams, such as media strategy and account management?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does the company support the professional growth and development of its creative team members?
- What are the key performance indicators (KPIs) used to measure the success of the creative team's work, and how are they tracked and reported?
- How does the company approach diversity, equity, and inclusion in its creative work and internal culture?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's culture, as well as to demonstrate the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative experience, leadership skills, and performance-driven mindset
- Prepare a strong portfolio showcasing your design and/or copy background, as well as your ability to blend creative quality with performance metrics
- Be ready to discuss your creative process, how you approach creative challenges, and how you use data to inform your decisions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
