Creative Director for Video Ads & Performance Marketing (EU-Based, Remote)

📌 Core Information

🔹 Job Title: Creative Director for Video Ads & Performance Marketing

🔹 Company: Paired

🔹 Location: Brazil

🔹 Job Type: Remote

🔹 Category: Brand & Creative Marketing, Performance Marketing, Video Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Development of data-driven, creative video ad strategies that engage target audiences.
• Spearheading scriptwriting and storyboarding to craft compelling narratives for video content.
• Collaborating effectively with video editors and designers to align content with marketing goals.
• Optimizing video ads for peak performance using analytics and A/B testing.

ASSUMPTION: The role requires a significant level of autonomy and leadership, given the wide range of responsibilities from ideation to execution.

📋 Key Responsibilities

✅ Ideate & Strategize – Develop compelling video ad concepts that stand out in a crowded market.

✅ Scriptwriting & Storyboarding – Write engaging ad scripts and create clear, concise storyboards.

✅ Collaborate with Editors & Designers – Provide creative briefs and direct production teams.

✅ Oversee Production – Manage the creative process, ensuring high-quality, on-time deliverables.

✅ Optimize for Performance – Use analytics to refine strategies for better conversion rates.

✅ Stay Trend-Savvy – Keep abreast of trends in video content and digital advertising.

✅ Pitch & Present – Effectively communicate ideas and strategies to stakeholders.

ASSUMPTION: The responsibilities indicate a need for a proactive approach, with the expectation to constantly innovate and adapt within the fast-paced digital advertising field.

🎯 Required Qualifications

Education: Not specified, but likely a degree in marketing, communications, or a related field would be beneficial.

Experience: 5-10 years in creative direction, performance marketing, and video ad strategy.

Required Skills:

• Creative Direction
• Video Ad Strategy
• Scriptwriting
• Storyboarding
• Performance Marketing
• Data Analysis
• Strong Communication Skills
• Time Management
• Problem Solving

Preferred Skills:

• Experience with Adobe Premiere Pro and After Effects
• A/B Testing competence

ASSUMPTION: A strong creative portfolio showcasing video ads may be required, emphasizing experience in similar roles.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive salary typically expected, aligned with industry standards for creative directors with a performance-based bonus.

Benefits:

• Remote work flexibility
• Opportunity for performance-based bonuses
• Professional growth opportunities

Working Hours: 40 hours per week with flexibility in overlapping time zones (EEST preferred).

ASSUMPTION: Working in sync with different international teams may require flexibility for meetings across time zones.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting. Industry insights suggest a focus on global talent sourcing and placement.

Company Size: 11-50 employees. Small size indicates a potentially tight-knit team and collaborative work environment.

Founded: 2023

Company Description:

• Focus on connecting global talent with opportunities.
• Personalized, consultative recruitment approach.
• Specializes in creative and design talent.

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: The company’s recent founding suggests a dynamic environment geared towards innovation and growth.

📊 Role Analysis

Career Level: Senior-level, given the responsibility and autonomy expected in the role.

Reporting Structure: Likely reports to a VP or director-level position within the marketing department.

Work Arrangement: Fully remote with global collaboration requirements.

Growth Opportunities:

• Expand your portfolio with high-budget ad campaigns.
• Collaborate with leading experts in performance marketing.
• Contribute to cutting-edge digital marketing strategies.

ASSUMPTION: Potential for career advancement in a burgeoning company sector reliant on digital marketing expertise.

🌍 Location & Work Environment

Office Type: Remote work environment with global reach.

Office Location(s): Headquarters in Orange County, California, US.

Geographic Context:

• Work from any location accommodating international time zones.
• Utilizes collaborative digital tools across a global team.
• Company culture may reflect a mix of Californian and international influences.

Work Schedule: Flexible hours with a preference for overlapping time zones for communication.

ASSUMPTION: Remote work implies reliance on virtual communication tools and a self-motivated work ethic.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Virtual interview with HR
• Technical interview with the creative marketing team

Key Assessment Areas:

• Technical skills in video production and editing
• Strategic thinking and creativity
• Ability to work with a remote, cross-functional team

Application Tips:

• Highlight experience with creative direction and video ads.
• Showcase any previous work and successful marketing campaigns.
• Emphasize ability to thrive in a remote environment.

ATS Keywords: Creative Direction, Video Ad Strategy, Remote Collaboration, Digital Marketing

ASSUMPTION: The selection process includes assessing creativity via portfolio review and problem-solving scenarios.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• After Effects
• Video production software

ASSUMPTION: Familiarity with the entire Adobe Creative Suite would be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation in digital marketing
• Commitment to connecting talent globally
• Flexibility and adaptability in work processes

Work Style:

• Autonomous with a strategic mindset
• Collaborative and team-oriented
• Proactive in seeking out new trends and adapting strategies

Self-Assessment Questions:

• Do you thrive in remote, digital-centric work environments?
• Can you lead a creative team towards achieving strategic marketing goals?
• Are you capable of quickly adapting to changing digital trends?

ASSUMPTION: The company culture highly supports self-starters with innovative thinking and a global outlook.

⚠️ Potential Challenges

• Adapting to a small, fast-growing company environment
• Balancing creative freedom with strategic goals
• Coordinating across time zones
• Keeping up with fast-paced digital trends

ASSUMPTION: Potential logistical issues in remote work would require strong organizational and communication skills.

📈 Similar Roles Comparison

• Roles with similar creative leadership and strategic responsibilities
• Comparable need for expertise in performance-driven marketing
• Likely involve similar tools and remote collaboration demands

ASSUMPTION: Similar positions in other companies may offer varied compensation structures and benefits packages.

📝 Sample Projects

• Leading a campaign for a new product launch using video ads
• Developing a series of social media video ads for brand awareness
• Executing a complete ad cycle from concept to A/B testing

ASSUMPTION: Sample projects suggest an expectation of working across multiple video-driven campaigns concurrently.

❓ Key Questions to Ask During Interview

• What are the primary metrics for success in this role?
• How does the company support continuous learning and trend adoption?
• What is the preferred method of collaboration between remote teams at Paired?
• How does the bonus-based % system work in practice?
• What upcoming projects might I be involved in right away?

ASSUMPTION: Asking insightful questions during interviews can demonstrate interest, strategic thinking, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in video and performance marketing
• Prepare a portfolio showcasing your creativity in video ads
• Be ready for time zone coordination during interview scheduling
• Stay updated on current trends in digital marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.