📌 Core Information
🔹 Job Title: Creative Director, Social
🔹 Company: Gallery Media Group
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Online Audio and Video Media
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading creative direction for TikTok and Instagram handles
- Ensuring alignment with brand objectives and client KPIs
- Leading and mentoring social creators
- Optimizing content for engagement and growth
- Collaborating with cross-functional teams to refine workflows and processes
ASSUMPTION: This role requires a strong creative leader with a deep understanding of social media trends, a keen creative eye, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Provide overarching creative direction, vision, and feedback on all social content produced by the team
✅ Develop mood boards, high-level art/styling direction, and shot lists for social photo shoots
✅ Lead and participate in brainstorms to generate innovative and platform-specific video concepts
✅ Define and outline the creative strategy for social content output across various platforms
✅ Ensure video content effectively balances brand priorities, performance best practices, and high creative standards
✅ Understand and navigate client partner expectations, ensuring creative output aligns with their objectives
✅ Guide and mentor internal and external social creators, fostering their creative growth and skill development
✅ Oversee the creative vision and execution across ideation, storyboarding, shooting, and editing
✅ Collaborate with key stakeholders to continuously develop and refine video workflows and processes
✅ Remain deeply entrenched in current social and pop-culture trends, events, and news
✅ Identify and potentially manage freelance creator networks and production vendors as needed
ASSUMPTION: This role involves a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Design, Communications, or a related discipline) or equivalent experience
Experience: Minimum of 5-8+ years of experience in producing and developing social content and/or art direction for brands on social media
Required Skills:
- Proven experience in a creative leadership role, providing direction and strategy for social creative teams
- Keen understanding of what drives performance and engagement on key social platforms like TikTok and Instagram
- Demonstrated ability to ideate, develop, and execute successful social content
- Strong project management skills with the ability to prioritize, manage multiple projects simultaneously, and meet deadlines
- Excellent communication skills, both written and verbal, with the ability to articulate creative concepts clearly and persuasively
- Experience directing talent and managing creators and creatives
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving client needs
Preferred Skills:
- Experience as a social creator
- Experience video editing with Adobe Premiere or similar software
- Experience with graphic design tools across the Adobe Creative suite or similar software
ASSUMPTION: Candidates should have a strong portfolio showcasing successful social video campaigns and creative leadership.
💰 Compensation & Benefits
Salary Range: $85,000 - $115,000 USD (per year)
Benefits:
- Employer-sponsored 401k with match
- Medical, Dental, and Vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual compensation may vary based on skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Gallery Media Group is a modern-day media company focused on making positivity louder. It operates in the online audio and video media industry.
Company Size: Gallery Media Group has 51-200 employees, which means it offers a medium-sized company culture with opportunities for growth and collaboration.
Founded: The company was founded in 2009 and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
Company Description:
- Gallery Media Group is the parent company to PureWow, a social portfolio of 50+ brands including @cocktails, @moms, and @recipes
- The company also has an experiential arm, Gallery House, that pops up during cultural moments for brands and creators to collaborate for content
- It has a robust influencer marketing business with a vast creator network
Company Specialties:
- Digital Media
- Video
- Social
- Editorial
- Influencers
- Podcasts
- and Branded Content
Company Website: https://www.gallerymediagroup.com/
ASSUMPTION: Gallery Media Group focuses on creating engaging, positive content across various platforms, making it an attractive place for creative professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and leadership skills.
Reporting Structure: The Creative Director, Social will report directly to the Head of Creative or a similar role within the organization.
Work Arrangement: This role is on-site, requiring the candidate to work from the company's headquarters in New York City.
Growth Opportunities:
- As the company continues to grow, there may be opportunities to expand the role's responsibilities or take on additional leadership positions
- Working closely with various teams and clients can provide exposure to different aspects of the business, fostering professional development
- The dynamic nature of the role offers continuous learning and adaptation to new trends and challenges
ASSUMPTION: Success in this role can lead to increased responsibilities, career advancement, and the opportunity to shape the creative direction of the company's social media presence.
🌍 Location & Work Environment
Office Type: Gallery Media Group's headquarters is located in New York City, offering a vibrant, urban work environment.
Office Location(s): 10 Hudson Yards, Floor 25, New York, New York 10001, US
Geographic Context:
- New York City is a major hub for media, advertising, and creative industries, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural experiences, entertainment, and dining options
- New York City has a competitive job market, with many talented professionals in the industry
Work Schedule: The work schedule is full-time, with core hours typically from 9:00 AM to 5:00 PM, with flexibility for project demands.
ASSUMPTION: Working in New York City offers unique opportunities for creative inspiration, collaboration, and exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager or a panel of team members to discuss the role's requirements and the candidate's qualifications
- Final round interview with senior leadership to assess leadership potential and cultural fit
Key Assessment Areas:
- Candidates' understanding of social media trends and their ability to create engaging content
- Portfolio presentation and discussion of past creative projects
- Problem-solving skills and adaptability in a fast-paced environment
- Communication and collaboration skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on social media campaigns and creative leadership
- Research the company and its social media presence to demonstrate your understanding of their brand and content strategy
- Practice common interview questions and be prepared to discuss your creative process and decision-making
ATS Keywords: Social Media, Creative Direction, TikTok, Instagram, Video Production, Branding, Content Strategy, Team Leadership, Project Management, Adobe Premiere, Adobe Creative Suite
ASSUMPTION: The interview process will focus on assessing candidates' creative vision, strategic thinking, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Adobe Premiere Pro
- Social media platforms (TikTok, Instagram, Facebook, Twitter)
- Project management tools (Asana, Trello, JIRA)
- Communication and collaboration tools (Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with industry-standard creative software and social media platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Positivity and inclusivity
- Adaptability and continuous learning
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic, with a focus on meeting deadlines and client expectations
- Creative and strategic, with a strong emphasis on idea generation and problem-solving
- Collaborative and team-oriented, with a focus on supporting and mentoring team members
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed
Self-Assessment Questions:
- Do you align with Gallery Media Group's mission to 'Make Positivity Louder' and its focus on creating engaging, positive content?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to evolving client needs?
- Do you have strong communication skills and the ability to articulate creative concepts clearly and persuasively?
- Are you passionate about social media trends and eager to stay up-to-date with the latest developments in the industry?
ASSUMPTION: Success in this role requires a strong cultural fit, with candidates who share the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating client expectations and ensuring creative output aligns with their objectives
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creative vision with performance best practices and brand priorities
- Working in a competitive job market with many talented professionals in the industry
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of social media trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist, but with a stronger focus on creative direction and leadership
- Compared to other creative leadership roles, this position requires a deep understanding of social media trends and platforms
- Career path comparison: This role can lead to senior creative leadership positions, such as VP of Creative or Chief Creative Officer, or transition into other areas of the business, such as marketing or brand strategy
ASSUMPTION: This role offers unique opportunities for creative growth and leadership development within the social media and digital marketing industries.
📝 Sample Projects
- Developing a successful social media campaign for a major brand launch, including concept development, content creation, and optimization
- Creating a viral video series for a TikTok account, with a focus on trends, engagement, and growth
- Managing a team of social creators to produce high-quality, on-brand content for multiple platforms, ensuring consistency and alignment with brand objectives
ASSUMPTION: These sample projects demonstrate the candidate's ability to lead creative teams, develop engaging content, and optimize for performance in a social media context.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media strategy and how this role fits into that overall vision?
- How does the team collaborate with other departments, such as marketing or content, to ensure consistent branding and messaging across platforms?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its creative team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions can help candidates better understand the role's requirements, the company's culture, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on social media campaigns and creative leadership
- Research the company and its social media presence to demonstrate your understanding of their brand and content strategy
- Practice common interview questions and be prepared to discuss your creative process and decision-making
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
