📌 Core Information
🔹 Job Title: Creative Director (w/m/d) – Social Ads
🔹 Company: Freiheit Media GmbH
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and visual motifs for high-performance social ad campaigns
- Leading the internal creative team and collaborating with media buyers and copywriters
- Planning and overseeing shoots, with a good understanding of camera work and production
- Working on campaigns for successful E-Commerce brands with a strong focus on performance and conversion psychology
ASSUMPTION: This role requires a strong creative vision, leadership skills, and a deep understanding of social ad creatives and performance marketing.
📋 Key Responsibilities
✅ Develop creative concepts, storylines, and visual Leitmotives for social ad campaigns with a performance focus
✅ Lead the internal creative team in the conception, implementation, and further development of ad creatives
✅ Collaborate with media buyers, copywriters, and strategists to produce channel- and target group-specific assets
✅ Develop reusable ad frameworks and orchestrate creative production systematically along funnel stages, target groups, and messages
✅ Plan scenes, sets, and shot lists for UGC productions, creator content, or high-quality brand shootings, paying attention to details like look, light, sound, and copy
✅ Present ideas in a customer-safe, visually clear manner with a strong feeling for brand positioning and conversion psychology
ASSUMPTION: The role involves a mix of creative, strategic, and operational tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Completed education or degree
Experience: 2-5 years of experience in social ad creatives, preferably with a focus on E-Commerce, DTC, or digital brands
Required Skills:
- Excellent German language skills in writing and speaking
- Strong understanding of social ad creatives and performance marketing
- Experience in planning and overseeing shoots, with a good understanding of camera work and production
- Ability to work independently and in a team, with strong organizational skills
Preferred Skills:
- Experience with specific social media platforms (e.g., Meta, TikTok, YouTube)
- Knowledge of design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative skills and experience in social ad creatives.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a mid-level creative director role in Germany)
Benefits:
- Current Macbook
- Team Events
- Training Budgets
- Attractive Salary
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level creative director role in Germany. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing & Advertising
Company Size: Small to Medium (based on the lack of LinkedIn data)
Founded: Unknown (based on the lack of LinkedIn data)
Company Description:
- Freiheit Media GmbH is a creative agency specializing in social ad creatives for E-Commerce brands
- The company focuses on high-performance campaigns with a strong emphasis on conversion psychology
- Freiheit Media offers a motivating work environment, expert colleagues, and a family-like atmosphere
Company Specialties:
- Social Ad Creatives
- Performance Marketing
- E-Commerce & DTC Brands
Company Website: freiheitmedia.de
ASSUMPTION: Freiheit Media GmbH is a small to medium-sized agency with a focus on social ad creatives for E-Commerce brands. The company's size and industry make it an attractive option for mid-career creatives looking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level (Creative Director)
Reporting Structure: The Creative Director will lead the internal creative team and collaborate with media buyers, copywriters, and strategists
Work Arrangement: On-site with remote flexibility (based on the job listing)
Growth Opportunities:
- Developing and implementing creative strategies for high-performance social ad campaigns
- Leading and mentoring the internal creative team
- Collaborating with clients to understand their brand and develop tailored creative solutions
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop and implement creative strategies, lead a team, and work directly with clients.
🌍 Location & Work Environment
Office Type: On-site with remote flexibility
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the media and advertising industry
- The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and a strong focus on work-life balance
- Freiheit Media GmbH's office is located in the city center, close to public transportation and various amenities
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The on-site with remote flexibility work arrangement allows for a good balance between collaboration and independent work, while the location in Hamburg offers a vibrant and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site or virtual creative challenge to evaluate creative skills and problem-solving abilities
- Final interview with the hiring manager to discuss the role, team, and company culture
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Understanding of social ad creatives and performance marketing
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong creative portfolio that demonstrates your ability to develop high-performance social ad campaigns
- Research the company and be prepared to discuss your alignment with their values and mission
ATS Keywords: Social Ad Creatives, Performance Marketing, E-Commerce, Brand Positioning, Conversion Psychology, Creative Direction, Team Leadership, Collaboration, Content Production, Campaign Development, Project Management, Attention to Detail, Camera Work, Set Design, Concept Visualization
ASSUMPTION: The application process for this role will focus on assessing the candidate's creative skills, understanding of social ad creatives, and cultural fit with the company. Candidates should be prepared to discuss their portfolio and problem-solving abilities in detail.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Sketch
- Figma
- Social media platforms (e.g., Meta, TikTok, YouTube)
ASSUMPTION: The required tools and technologies for this role are standard in the creative industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Performance-driven
- Collaboration
- Continuous learning
Work Style:
- Hands-on and proactive
- Organized and detail-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong portfolio demonstrating your creative skills and experience in social ad creatives?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on performance and results?
- Do you thrive in a collaborative, team-based work environment and enjoy working with diverse stakeholders?
ASSUMPTION: Candidates should assess their fit with the company's values and work style by considering their own strengths, preferences, and career goals. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including clients, media buyers, copywriters, and strategists
- Keeping up with the latest trends and best practices in social ad creatives and performance marketing
- Balancing creative vision with data-driven insights and performance metrics
ASSUMPTION: The potential challenges in this role are typical for a creative director position in the social ad creatives and performance marketing space. Candidates should be prepared to manage multiple projects, collaborate effectively with diverse stakeholders, and adapt to a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Creative Director (Social Ads) vs. Art Director (Social Ads): The Creative Director role focuses more on strategic and leadership aspects, while the Art Director role is more focused on the visual design and execution of ad creatives
- Creative Director (Social Ads) vs. Creative Director (Brand): The Social Ads Creative Director role focuses on performance-driven campaigns, while the Brand Creative Director role focuses on building and maintaining brand identity and messaging
- Creative Director (Social Ads) vs. Media Buyer (Social Ads): The Creative Director role focuses on the creative aspects of social ad campaigns, while the Media Buyer role focuses on the planning, execution, and optimization of ad spend and targeting
ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique aspects and requirements of the Creative Director (Social Ads) role at Freiheit Media GmbH.
📝 Sample Projects
- Developing a high-performance social ad campaign for an E-Commerce brand, including creative concept, visual design, and production planning
- Leading a team to create a series of social ad creatives for a DTC brand, optimizing for different target groups and funnel stages
- Planning and overseeing a brand shooting for a digital-first fashion retailer, ensuring consistency with the brand's visual identity and performance goals
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in the Creative Director (Social Ads) role at Freiheit Media GmbH. Candidates should be prepared to discuss their own relevant experience and how it applies to these projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the creative team fits into the overall organization?
- How does the company support the professional development and growth of its creative team members?
- What is the company's approach to collaboration and feedback, both within the creative team and with external stakeholders?
- How does the company measure the success of its social ad campaigns, and how does that inform the creative process?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong creative portfolio that demonstrates your ability to develop high-performance social ad campaigns
- Research the company and be prepared to discuss your alignment with their values and mission
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
