📌 Core Information
🔹 Job Title: Creative Insights Analyst
🔹 Company: Linqia
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Identifying trends across social platforms to provide marketing opportunities for Linqia’s clients
- Conducting content audits for Linqia clients, client prospects, and client competitors
- Collaborating with the Creative Strategy team to deliver world-class influencer marketing creative strategy and solutions
- Embodying Linqia’s core values: being human, acting like an owner, moving fast and learning from it, creating great experiences, being a problem solver, and data wins
ASSUMPTION: This role requires a strong understanding of social media platforms and data-driven decision-making. Familiarity with influencer marketing is a plus but not required.
📋 Key Responsibilities
✅ Trendspotting: Monitor social platforms (primarily TikTok, Instagram, and YouTube) to identify trends, build monitoring systems, and compile weekly reports on relevant trending videos, sounds, hashtags, content styles, creators, and more
✅ Content Audits: Conduct ad hoc content audits for Linqia clients, client prospects, and client competitors across various platforms (Instagram, Facebook, TikTok, YouTube, Reddit, Pinterest, Snapchat, Meta Ads Library) to deliver insights internally in Google Doc format
✅ Real-time Trend Identification: Surface super-timely and relevant trends in real-time to capitalize on marketing opportunities
ASSUMPTION: This role may require working with large datasets and using tools like YouScan for trend monitoring and analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in marketing, social media, or a related field
Required Skills:
- Proficient in social media platforms (TikTok, Instagram, YouTube, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in Google Suite (Google Docs, Sheets, Slides)
- Familiarity with trend analysis and content auditing tools
Preferred Skills:
- Experience with influencer marketing
- Fluency in Spanish
- Familiarity with YouScan or similar trend monitoring tools
ASSUMPTION: Candidates with a strong passion for marketing and a curiosity for trends will excel in this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Creative Insights Analyst in Bogotá, Colombia is approximately COP 3,500,000 - COP 5,000,000 per month (USD 1,000 - USD 1,400). This range is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Linqia operates in the Advertising Services industry, focusing on influencer marketing. The influencer marketing industry is growing rapidly, with an increasing number of brands investing in influencer partnerships to reach their target audiences.
Company Size: Linqia is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and career development.
Founded: Linqia was founded in 2012 and has since grown to become a leader in the influencer marketing industry, partnering with some of the world’s largest brands.
Company Description:
- Linqia is the calm in the chaotic sea of influencer marketing, offering a full-service, tech-enabled platform that handles campaigns for leading brands from influencer selection to creative strategy to scale
- The company combines proprietary technology with a data-driven methodology to deliver emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence
- Linqia is trusted by more Fortune 500 brands than any other influencer marketing company, with a proven track record of success and long-lasting relationships with clients
Company Specialties:
- Native Content Marketing
- Content Marketing
- Native Advertising
- Content Distribution
- Influencer Marketing
- Influencer Outreach
- Paid Advertising
- Demand Generation
- Brand Awareness
- Brand Lift
- Measurement
- Multivariate Testing
- A/B Testing
- Media Buying
Company Website: www.linqia.com
ASSUMPTION: Linqia's focus on data-driven decision-making and innovative technology sets it apart in the influencer marketing industry.
📊 Role Analysis
Career Level: This role is an entry-level position within the Creative Strategy team, offering opportunities for growth and development within Linqia.
Reporting Structure: The Creative Insights Analyst reports directly to the Creative Strategy Manager and works closely with the rest of the Creative Strategy team, as well as other departments within Linqia.
Work Arrangement: This role offers flexible work hours and the option to work remotely, allowing for a better work-life balance.
Growth Opportunities:
- Developing expertise in influencer marketing and creative strategy
- Expanding knowledge of social media platforms and trends
- Gaining experience in data analysis and reporting
- Potential career progression within the Creative Strategy team or other departments within Linqia
ASSUMPTION: This role offers ample opportunities for growth and development within Linqia, with a focus on learning and continuous improvement.
🌍 Location & Work Environment
Office Type: Linqia has a physical office in San Francisco, California, but this role can be performed remotely from Bogotá, Colombia.
Office Location(s): 965 Mission St, 5th Floor, San Francisco, California 94103, US
Geographic Context:
- Bogotá, Colombia, is the capital and largest city of Colombia, with a population of over 8 million people
- The city is known for its vibrant culture, historic architecture, and diverse neighborhoods
- Bogotá offers a high quality of life, with numerous parks, museums, and restaurants
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Working remotely from Bogotá, Colombia, offers a unique opportunity to experience the city's rich culture and history while enjoying a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Creative Strategy Manager
- Final interview with the Creative Strategy team
Key Assessment Areas:
- Understanding of social media platforms and trends
- Analytical and data-driven mindset
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit with Linqia's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of social media trends and data analysis in your application materials
- Prepare examples of your previous work that showcase your analytical and creative skills
- Research Linqia's company culture and values to ensure a strong cultural fit
ATS Keywords: Social media, trend analysis, content auditing, data-driven decision-making, influencer marketing, creative strategy
ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- YouScan (for trend monitoring)
- Social media platforms (TikTok, Instagram, YouTube, etc.)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Be human
- Act like an owner
- Move fast and learn from it
- Create great experiences
- Be a problem solver
- Data wins
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Curious and always learning
Self-Assessment Questions:
- Do you have a strong passion for marketing and a curiosity for trends?
- Are you comfortable working with large datasets and using data-driven decision-making processes?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Linqia values candidates who embody their core values and work style, as well as those who are open to learning and adapting to new situations.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing social media landscape
- Analyzing large datasets and drawing meaningful insights
- Balancing multiple projects and deadlines
- Working remotely and maintaining a strong connection with the team
ASSUMPTION: These challenges can be overcome with strong analytical skills, a data-driven mindset, and effective time management.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on trend analysis and content auditing, rather than campaign management or strategy development
- Influencer marketing is a growing industry with unique challenges and opportunities
- Career progression in this role may involve expanding into other areas of influencer marketing or creative strategy
ASSUMPTION: This role offers unique opportunities for growth and development within the influencer marketing industry.
📝 Sample Projects
- Conducting a content audit for a major Linqia client to identify trends and opportunities for improvement
- Developing a trend monitoring system for a specific industry or client to capitalize on marketing opportunities
- Analyzing the performance of influencer marketing campaigns to optimize future strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does Linqia approach trend analysis and content auditing for its clients?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Linqia support the professional development and growth of its employees?
- What are the most challenging aspects of working in influencer marketing, and how does Linqia address them?
- How does Linqia foster a collaborative and data-driven work environment?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, as well as a proactive approach to learning and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Linqia careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work that showcase your analytical and creative skills
- Research Linqia's company culture and values to ensure a strong cultural fit
- Follow up with Linqia one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
