Creative Lead - Brand

📌 Core Information

🔹 Job Title: Creative Lead - Brand

🔹 Company: Zeal Group

🔹 Location: London, England

🔹 Job Type: On-site

🔹 Category: Creative & Design

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning the creative function for global brand communications and marketing efforts
• Concepting, designing, and leading the execution of brand campaigns, performance ads, product launches, and social content
• Managing a small, high-performing in-house team (copy + design/video) and operating like the head of a boutique agency inside a global fintech
• Collaborating cross-functionally to align creative output with performance data and support key global launches

ASSUMPTION: This role is ideal for a Senior Designer or Art Director looking to step up into a leadership position, blending hands-on creativity with strategic influence.

📋 Key Responsibilities

✅ Establish and own the creative vision and output for our key brand’s global communications and marketing efforts

✅ Concept, design, and lead the execution of brand campaigns, performance ads, product launches, and social content

✅ Translate strategic briefs into compelling creative assets that work across formats and channels

✅ Operate as an internal design agency lead: prioritise, brief, and manage requests from regional departments and other teams

✅ Onboard and manage two direct reports (design/video and copy), maintaining quality while fostering creative development

✅ Champion best-in-class design thinking and storytelling across the company

✅ Drive the development of modular creative systems for recurring brand and acquisition campaigns

✅ Produce storyboards, scripts, and motion briefs for video content and animations

✅ Align creative output with performance data, iterating assets for higher engagement and ROI

✅ Support key global launches, sponsorships, and major events with scalable creative assets

ASSUMPTION: This role requires a balance of creative, strategic, and leadership skills, with a strong focus on collaboration and cross-functional partnership.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)

Experience: 5+ years in creative/design roles, ideally in fintech, financial services, or fast-growing tech

Required Skills:

• Strong hands-on skills in Adobe Creative Suite (especially Photoshop, Illustrator, Premiere Pro), Figma, and other digital design tools
• Confident across visual, video, motion, and campaign thinking
• Strong portfolio showing multi-channel brand and performance campaigns
• Proven ability to manage and mentor junior creatives
• Experience juggling fast-paced creative priorities

Preferred Skills:

• Experience in a similar leadership role within a global organization
• Fluency in additional languages

ASSUMPTION: Candidates with a strong creative background and relevant experience in the fintech or financial services industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Creative Lead role in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global exposure and collaboration with diverse teams
• Dynamic and innovative work environment

Working Hours: Full-time (40 hours per week), with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Lead role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 2017

Company Description:

• Zeal Group is an award-winning FinTech organisation offering a variety of products, including trading platforms ZFX and Traze
• Specialises in multi-asset liquidity solutions in regulated markets, backed by proprietary technology
• Operates under multiple regulatory licenses worldwide, ensuring compliance with international financial standards

Company Specialties:

• Multi-asset liquidity management
• Trading infrastructure
• Financial technology
• ForEx and crypto trading

Company Website: zeal-holdings.com

ASSUMPTION: Zeal Group is a rapidly growing FinTech company with a strong focus on innovation, collaboration, and global expansion.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Global Head of Communications

Work Arrangement: On-site, with flexibility for remote work when necessary

Growth Opportunities:

• Potential to grow into a more senior role as the company expands
• Chance to mentor and develop junior creatives within the team
• Opportunity to work on diverse projects and campaigns across multiple channels

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both creatively and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 26 Throgmorton Street, London, England EC2N 2AN

Geographic Context:

• London is a major global financial hub, offering ample opportunities for networking and collaboration
• The city is known for its vibrant cultural scene, with numerous museums, galleries, and entertainment options
• London has a diverse and multicultural population, providing a rich and inclusive work environment

Work Schedule: Standard office hours, with flexibility for project demands and deadlines

ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and creative challenge to evaluate design skills and problem-solving abilities
• Final on-site interview with the Global Head of Communications and other key stakeholders

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Leadership and management abilities
• Strategic thinking and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare examples of your work that demonstrate your ability to concept, design, and execute multi-channel brand campaigns
• Be ready to discuss your creative process, as well as your experience managing and mentoring junior creatives

ATS Keywords: Creative Direction, Brand Consistency, Design, Campaign Development, Video Production, Storytelling, Adobe Creative Suite, Figma, Visual Thinking, Motion Design, Performance Ads, Team Management, Mentoring, Strategic Influence, Collaboration, Creative Development

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creative skills, leadership abilities, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Figma
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard design tools and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Data-driven and performance-focused
• Global and collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing and mentoring junior creatives?
• Do you have a strong portfolio showcasing your ability to concept, design, and execute multi-channel brand campaigns?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong creative background are most likely to succeed at Zeal Group.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and strategic responsibilities
• Working in a fast-paced, ever-changing environment
• Adapting to a global work culture with diverse teams

ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability, but offers significant opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to a Senior Designer or Art Director role, this position offers more strategic influence and leadership responsibilities
• In the financial services industry, this role is unique in its blend of creative, strategic, and leadership requirements
• Career-wise, this role could lead to more senior creative or management positions within the company or the broader industry

ASSUMPTION: This role offers a unique blend of creative and leadership responsibilities, with significant potential for career growth and development.

📝 Sample Projects

• Conceptualising and designing a global brand campaign for ZFX or Traze
• Developing a modular creative system for recurring brand and acquisition campaigns
• Producing storyboards, scripts, and motion briefs for video content and animations to support key global launches

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to concept, design, and execute multi-channel brand campaigns, as well as their ability to manage and mentor junior creatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's creative vision and how this role fits into that overall strategy?
• How does the Global Head of Communications support and collaborate with the Creative Lead - Brand?
• What opportunities are there for professional growth and development within the creative team and the company as a whole?
• How does the company ensure that creative output aligns with performance data and ROI?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to provide insight into the company's creative vision, culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare examples of your work that demonstrate your ability to concept, design, and execute multi-channel brand campaigns
• Be ready to discuss your creative process, as well as your experience managing and mentoring junior creatives
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.