Creative Lead, Brand Marketing

📌 Core Information

🔹 Job Title: Creative Lead, Brand Marketing

🔹 Company: Moonbug Entertainment

🔹 Location: London, Camden

🔹 Job Type: On-site

🔹 Category: Media Production

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and elevating the visual identity of the brand and marketing efforts
• Leading a team of talented designers and fostering a collaborative environment
• Overseeing the end-to-end design process for marketing campaigns and initiatives
• Collaborating with internal teams and external agencies to deliver impactful design solutions

ASSUMPTION: This role requires a strategic mindset, exceptional design skills, and strong leadership abilities to drive creative excellence and impact across all brand touchpoints.

📋 Key Responsibilities

✅ Develop and champion the overarching creative vision and strategy for all brand and marketing design initiatives

✅ Establish and maintain high creative standards, ensuring all output is on-brand, visually stunning, and meets strategic goals

✅ Lead specific campaigns, ensuring creative excellence and impact

✅ Translate business objectives into compelling creative solutions

✅ Stay abreast of industry trends, emerging technologies, and best practices in design and marketing

✅ Help define design systems, principles, and long-term brand evolution

✅ Lead, mentor, and inspire a team of talented designers, fostering a collaborative and high-performing environment

✅ Provide constructive feedback, guidance, and professional development opportunities to help team members grow

✅ Manage workload, allocate resources effectively, and ensure projects are delivered on time and within budget

✅ Conduct performance reviews and support the career progression of team members

✅ Champion a culture of creativity, innovation, and continuous improvement within the design team

✅ Act as a lead designer on key projects, demonstrating exceptional design skills and craftsmanship

✅ Oversee the end-to-end design process, from concept development and ideation to final execution and delivery

✅ Directly involved in the conceptualisation and execution of major marketing campaigns and initiatives

✅ Develop and refine brand guidelines, ensuring consistent application across all channels

✅ Present design concepts and strategies to stakeholders, articulating rationale and incorporating feedback effectively

✅ Drive the creation of comprehensive brand assets

✅ Partner closely with Marketing, and other internal teams to understand their needs and deliver impactful design solutions

✅ Collaborate with external agencies or freelancers when necessary, managing relationships and ensuring quality output

✅ Effectively communicate design concepts and rationale to non-design stakeholders

✅ Sign off on third-party and partner designs

ASSUMPTION: This role requires a strong understanding of branding principles, marketing strategies, and user-centered design to create visually appealing and effective design solutions that resonate with audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or Graphic Communication

Experience: 8+ years of progressive experience in design, with at least 2+ years in a leadership role within an in-house creative team or agency

Required Skills:

• Exceptional design thinking and a diverse range of projects (brand and marketing focus)
• Proven track record of delivering impactful creative solutions
• Experience developing visual identities and logo design
• Strong experience in concepting and executing multi-channel marketing campaigns
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma/Sketch)
• Solid understanding of branding principles, marketing strategies, and user-centered design
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex design concepts clearly and persuasively
• Proven ability to lead, mentor, and motivate a team of designers
• Exceptional organisational and prioritisation skills and the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred Skills:

• Experience with art directing motion & video, storyboarding and or scriptwriting
• Familiarity with project tools (e.g., Monday, Frame.io, Lucid Link)
• Experience working in the entertainment industry or for a family/kids’ brand
• Understanding of web design principles and UX/UI best practices
• Interest in AI

ASSUMPTION: Candidates with a strong portfolio showcasing diverse projects and exceptional design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Free Private Healthcare
• Enhanced Maternity and Paternity leave
• Matched 5% pension scheme
• Free yoga/fitness wellbeing classes
• Free weekly lunch
• Friday drinks @ 4pm

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production, focusing on kids' entertainment and education

Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment

Founded: 2018, with a strong focus on growth and innovation

Company Description:

• Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow
• The company is behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi
• Moonbug believes every child should have access to its entertaining and educational content, available on more than 150 platforms globally

Company Specialties:

• Content creation and distribution
• Brand development and management
• Marketing and advertising
• Partnerships and collaborations

Company Website: moonbug.com

ASSUMPTION: Moonbug Entertainment is a fast-growing company with a strong focus on creativity, innovation, and collaboration, making it an attractive place for talented professionals to grow their careers.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression

Reporting Structure: This role reports directly to the Creative Director and oversees a team of talented designers

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Progression to a more senior role within the creative team or the wider organisation
• Expanding skills and expertise in brand marketing and creative leadership
• Gaining experience working with high-profile kids' entertainment brands

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, creative workspace with a collaborative and inclusive atmosphere

Office Location(s): London, Camden

Geographic Context:

• London is a vibrant, multicultural city with a thriving arts and entertainment scene
• Camden is a popular district known for its markets, music venues, and alternative culture
• The office is conveniently located near public transportation, shops, and restaurants

Work Schedule: Standard office hours, with flexibility for remote work and overtime as needed

ASSUMPTION: The office environment at Moonbug Entertainment is designed to foster creativity, collaboration, and productivity, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Design challenge or portfolio review
• On-site or virtual interview with the Creative Director and other team members
• Final interview with the hiring manager

Key Assessment Areas:

• Design skills and portfolio quality
• Creativity and innovation
• Leadership and team management abilities
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design thinking, branding, and marketing projects
• Research Moonbug Entertainment and the kids' entertainment industry to demonstrate your enthusiasm and knowledge
• Practice presenting your design concepts and explaining your creative rationale

ATS Keywords: Brand marketing, creative leadership, design strategy, team management, Adobe Creative Suite, visual identity development, multi-channel marketing, communication skills, project management, user-centered design, mentoring, organisational skills, trend awareness, AI interest

ASSUMPTION: The interview process at Moonbug Entertainment is designed to assess candidates' design skills, creativity, leadership abilities, and cultural fit, with a strong focus on portfolio quality and presentation.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma/Sketch)
• Project management tools (e.g., Monday, Asana, Trello)
• Design collaboration tools (e.g., Figma, InVision, Zeplin)
• Video editing and motion graphics software (e.g., Adobe After Effects, Premiere Pro)

ASSUMPTION: Candidates should be proficient in Adobe Creative Suite and familiar with project management and design collaboration tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Quality and excellence
• Fun and inclusivity

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and inclusive
• Results-driven and focused on excellence

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you passionate about kids' entertainment and education?
• Can you effectively lead and mentor a team of talented designers?
• Do you have strong communication and presentation skills?
• Are you open to feedback and continuous learning?

ASSUMPTION: Candidates who align with Moonbug Entertainment's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing a team of designers with varying skill levels and experience
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in the kids' entertainment industry and market trends
• Collaborating with external agencies and partners

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Creative Director vs. Creative Lead: The Creative Lead role focuses more on day-to-day design execution and team management, while the Creative Director role is more strategic and oversees the entire creative department
• Brand Marketing Manager vs. Creative Lead: The Brand Marketing Manager role is more focused on marketing strategy and campaign execution, while the Creative Lead role is more focused on visual identity and design
• Career Path: Creative Lead → Creative Director → Chief Creative Officer

ASSUMPTION: This role offers a unique blend of creative and leadership responsibilities, with opportunities for growth and progression within the creative team or the wider organisation.

📝 Sample Projects

• Re-branding an existing kids' entertainment property, including logo design, brand guidelines, and marketing materials
• Conceptualising and executing a multi-channel marketing campaign for a new kids' entertainment launch
• Developing a comprehensive brand style guide for a kids' entertainment brand, including tone of voice, color palette, and imagery

ASSUMPTION: These sample projects demonstrate the range of creative and strategic responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the creative vision and strategy for Moonbug Entertainment's brands?
• How does the Creative Lead role collaborate with other departments, such as Marketing and Content Production?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moonbug Entertainment support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to assess the company's creative vision, team dynamics, onboarding process, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong portfolio showcasing your design thinking, branding, and marketing projects
• Practice presenting your design concepts and explaining your creative rationale
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.