📌 Core Information
🔹 Job Title: Creative Manager, Brand Creative
🔹 Company: Warner Bros. Discovery
🔹 Location: NY New York 30 Hudson Yards, CA Culver City 8900 Venice Blvd., Ivy Station
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid/remote work)
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and executing headline-driving ideas across earned, owned, social, and global media channels
- Launching and leading culture-driving campaigns for HBO Max to sell iconic characters and film/TV content
- Collaborating with global teams to ensure brand consistency and creative excellence
- Optimizing content for various social platforms and real-time moments
ASSUMPTION: This role requires a strong understanding of entertainment, cultural trends, and social media platforms to create relevant and engaging content.
📋 Key Responsibilities
✅ Lead the creative development of campaigns from concept to execution, ensuring they are social-first, PR-worthy, and align with HBO Max's brand positioning
✅ Collaborate with various teams (brand strategy, editorial, A/V, experiential, art, copy, influencers, producers) to inspire and bring ideas to life
✅ Craft work that is native to social platforms and optimized for conversation and sharing
✅ Pitch bold, earned ideas that land in pop culture, press headlines, and social algorithms
✅ Partner with brand strategy and comms teams to identify cultural opportunities, real-time moments, and community-driven trends
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Advertising, Marketing, Communications, Fine Arts, or a related discipline)
Experience: Minimum of 5 years of creative experience in advertising, branded content, social media, or PR, with a proven track record of work that earned attention
Required Skills:
- Conceptual excellence and the ability to execute ideas with little supervision
- Deep understanding of entertainment, cultural trends, and social media platforms
- Strong communication and collaboration skills
- Ability to work comfortably with fast-turn creative and real-time moments
- Familiarity with Adobe Creative Suite and other relevant software
Preferred Skills:
- Experience working with global teams and brands
- Fluency in additional languages
- Portfolio showcasing a range of creative work and campaigns
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create innovative, on-brand content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $91,000 - $169,000 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life Insurance
- Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: Full-time, with potential for flexible hours and remote work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment and Media
Company Size: 10,001+ employees
Founded: 1962 (as Walmart, the company was founded by Sam Walton and has since expanded into various industries, including entertainment and media)
Company Description:
- Warner Bros. Discovery is a leading global entertainment company that creates and distributes a wide range of content across various platforms
- The company is home to iconic brands such as Warner Bros., HBO, HBO Max, TNT, TBS, CNN, DC Entertainment, and many more
- Warner Bros. Discovery is committed to creating meaningful content that resonates with diverse audiences worldwide
Company Specialties:
- Film and Television Production
- Streaming Services
- News and Sports Broadcasting
- Digital Media and Advertising
- Licensing and Consumer Products
Company Website: www.wbd.com
ASSUMPTION: Warner Bros. Discovery's extensive portfolio of brands and content provides ample opportunities for creative professionals to grow and make an impact.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Creative for HBO Max and may oversee junior creatives and/or freelancers
Work Arrangement: On-site, with potential for hybrid or remote work arrangements
Growth Opportunities:
- Advancement to a senior or leadership role within the creative department
- Expansion into other areas of the company, such as film or television production
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on prominent brands and content.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): NY New York 30 Hudson Yards, CA Culver City 8900 Venice Blvd., Ivy Station
Geographic Context:
- New York City: A vibrant, multicultural metropolis with a thriving entertainment industry and numerous cultural attractions
- Los Angeles: A global hub for entertainment, media, and technology, with a diverse population and numerous networking opportunities
Work Schedule: Full-time, with potential for flexible hours and remote work arrangements
ASSUMPTION: Warner Bros. Discovery's offices in New York City and Los Angeles offer dynamic, creative work environments that foster collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Creative challenge or portfolio review
- In-person or video interview with the hiring manager and/or creative team
- Final interview with senior leadership
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Understanding of entertainment, cultural trends, and social media platforms
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and campaigns, with a focus on social media and entertainment-related projects
- Be ready to discuss your creative process, inspiration, and how you approach real-time moments and trends
ATS Keywords: Conceptual, creative development, social media, entertainment, cultural trends, campaign strategy, content creation, advertising, public relations, collaboration, brand strategy, influencer ecosystems, platform-native execution
ASSUMPTION: Warner Bros. Discovery's application process is designed to assess candidates' creative problem-solving skills, cultural awareness, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Social media platforms (TikTok, X, Instagram, YouTube, Reddit)
- Project management tools (e.g., Asana, Trello, JIRA)
- Microsoft Office Suite (Word, PowerPoint, Excel)
ASSUMPTION: Familiarity with industry-standard creative software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Storytelling: Warner Bros. Discovery values compelling storytelling and encourages employees to create engaging, meaningful content
- Collaboration: The company fosters a collaborative work environment where employees can learn from one another and grow together
- Innovation: Warner Bros. Discovery encourages employees to think creatively and push the boundaries of what's possible
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and adapting to real-time moments
- Collaborative, with a strong emphasis on teamwork and cross-functional partnerships
- Creative and innovative, with a commitment to pushing the boundaries of storytelling and content creation
Self-Assessment Questions:
- Do you have a deep understanding of entertainment, cultural trends, and social media platforms?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a strong portfolio showcasing your creative work and campaigns, with a focus on social media and entertainment-related projects?
ASSUMPTION: Warner Bros. Discovery values candidates who are passionate about storytelling, collaborative, and committed to pushing the boundaries of content creation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to real-time moments and trends in the entertainment industry
- Collaborating effectively with global teams and stakeholders
- Balancing creativity and commercial viability in campaign development
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Creative Director, Brand Creative (Warner Bros. Discovery): This role is similar but focuses more on strategic direction and leadership, while the Creative Manager role is more hands-on and focused on campaign development
- Senior Copywriter, Brand Creative (Warner Bros. Discovery): This role is similar but focuses more on copywriting and less on conceptual development and collaboration with other creative disciplines
- Creative Manager, Brand Creative (Other Entertainment Companies): These roles may have similar responsibilities but differ in company culture, brand portfolio, and resources available for campaign development
ASSUMPTION: Warner Bros. Discovery's Creative Manager, Brand Creative role offers unique opportunities for creative professionals to work on high-profile brands and content, with a focus on campaign development and collaboration.
📝 Sample Projects
- Developing a social media campaign for the launch of a new HBO Max original series, including platform-specific content and real-time moments
- Creating a PR-worthy event or stunt to generate buzz and media coverage for an upcoming Warner Bros. film release
- Conceptualizing and executing a global brand campaign for one of Warner Bros. Discovery's iconic brands, such as HBO, CNN, or TNT
ASSUMPTION: Warner Bros. Discovery offers a wide range of projects and campaigns for creative professionals to work on, with opportunities to make a significant impact on the company's brands and content.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does this role collaborate with other creative disciplines, such as art, design, and production?
- What opportunities are there for growth and advancement within the creative department and the company as a whole?
- How does Warner Bros. Discovery support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Prepare a portfolio showcasing your creative work and campaigns, with a focus on social media and entertainment-related projects
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be ready to discuss your creative process, inspiration, and how you approach real-time moments and trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
