Creative Marketing Lead

📌 Core Information

🔹 Job Title: Creative Marketing Lead

🔹 Company: Attesa Coffee

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving Attesa Coffee's brand visibility through creative marketing strategies
• Collaborating with stakeholders to create engaging content
• Managing social media presence and website updates
• Conducting market research and analysis for new products and geographical markets

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication to effectively manage marketing efforts and contribute to business growth.

📋 Key Responsibilities

✅ Assist in planning, writing, and managing weekly/monthly e-Newsletters and other specialty coffee-related content

✅ Design and create high-quality visual and written content using Canva and other graphic design applications for social media, newsletters, blogs, and the company website

✅ Assist with updating and maintaining Attesa Coffee’s social media presence, including scheduling Instagram and Facebook updates

✅ Assist with updating Attesa Coffee’s website when needed

✅ Assist in analysis of Attesa Coffee’s entry into new product and geographical markets via research and analysis

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to multitask and manage time effectively.

🎯 Required Qualifications

Education: Degree in Business, Communications, or a Marketing-related field

Experience: 1-2 years of experience in market research and website management

Required Skills:

• Proficient in Canva and other graphic design applications
• Experience with newsletters and blogs
• Proficient with Instagram, Facebook, LinkedIn, and MS Office (Word, Excel, PowerPoint)
• Excellent communication and interpersonal skills

Preferred Skills:

• Knowledge/interest in specialty coffee
• Big ideas and persistent curiosity

ASSUMPTION: While the role requires specific skills, a strong portfolio and willingness to learn can also be considered.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated, based on industry standards for entry-level marketing roles in Mumbai)

Benefits:

• Work in an entrepreneurial and ownership-driven environment
• Opportunity to grow within a young and dynamic international team
• Core knowledge and workings of the physical/digital B2B distribution industry
• Real-life understanding of business development and organizational management

Working Hours: Full-time (40 hours/week), with flexible hours based on project needs

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale specialty green coffee sourcing and distribution

Company Size: Small (2-10 employees) - Offers a close-knit team and opportunities for growth

Founded: 2020 (Based on LinkedIn profile) - Attesa Coffee is a relatively new player in the market, providing opportunities for early-stage impact

Company Description:

• Attesa Coffee works directly with producers at the origin to bring specialty coffee roasters high-quality coffees safely, on time, and consistently
• Committed to traceability and transparency throughout the supply chain
• Headquartered in Amsterdam, Netherlands, with a presence in Mumbai, India

Company Specialties:

• Specialty green coffee sourcing and distribution
• Digital frameworks for efficient supply chain management
• Transparency and traceability in the coffee industry

Company Website: attesacoffee.com

ASSUMPTION: Attesa Coffee's focus on traceability and transparency sets it apart in the competitive coffee industry.

📊 Role Analysis

Career Level: Entry-level - This role offers an excellent starting point for a career in marketing, with opportunities to grow within the company

Reporting Structure: The Creative Marketing Lead will report directly to the CEO and collaborate with various stakeholders, including the sales and operations teams

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Learning and developing marketing skills in a dynamic environment
• Gaining experience in B2B marketing and distribution
• Potential for career progression as the company grows

ASSUMPTION: As a small company, Attesa Coffee offers ample opportunities for growth and learning, with the potential for increased responsibilities as the team expands.

🌍 Location & Work Environment

Office Type: Co-working space - Attesa Coffee operates from a shared office space in Mumbai, fostering a collaborative and innovative work environment

Office Location(s): Gaaspstraat 77, Amsterdam, North Holland, NL (Headquarters); Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is a major commercial hub and the capital city of Maharashtra, offering a vibrant and diverse work environment
• The city is home to a growing number of startups and tech companies, providing ample networking opportunities
• Mumbai's coffee culture is thriving, with numerous specialty coffee shops and cafes

Work Schedule: Full-time, with flexible hours based on project needs and the possibility of remote work for specific tasks

ASSUMPTION: The collaborative work environment and central location in Mumbai offer numerous benefits for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the CEO
• Final decision and offer

Key Assessment Areas:

• Creativity and design skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on marketing, graphic design, and content creation
• Tailor your cover letter to demonstrate your understanding of Attesa Coffee's mission and values
• Prepare a portfolio showcasing your design and content creation skills, with a focus on marketing-related projects
• Research Attesa Coffee's unique selling points and be prepared to discuss how your skills and experience align with the company's goals

ATS Keywords: Marketing, Graphic Design, Content Creation, Social Media, Newsletter, Blog, Market Research, Specialty Coffee

ASSUMPTION: As a small company, Attesa Coffee's hiring process may be more flexible and personalized than larger organizations, allowing for greater interaction with the CEO and other team members.

🛠️ Tools & Technologies

• Canva
• MS Office (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, LinkedIn)
• Email marketing tools (e.g., Mailchimp)
• Market research tools (e.g., Google Trends, SEMrush)

ASSUMPTION: The required tools and technologies for this role are relatively accessible and user-friendly, with a focus on design, communication, and market research.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Quality
• Sustainability
• Innovation

Work Style:

• Collaborative
• Entrepreneurial
• Adaptable
• Results-driven

Self-Assessment Questions:

• How do you align with Attesa Coffee's commitment to transparency and traceability in the coffee industry?
• How do you approach collaboration and teamwork in a dynamic, startup environment?
• What unique ideas or perspectives can you bring to Attesa Coffee's marketing efforts?

ASSUMPTION: Attesa Coffee values candidates who are passionate about their mission, creative in their approach, and committed to working collaboratively in a dynamic environment.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with limited resources
• Managing multiple projects and priorities simultaneously
• Gaining a deep understanding of the specialty coffee industry and its unique dynamics
• Adapting to a remote or hybrid work arrangement, if applicable

ASSUMPTION: As a small company, Attesa Coffee may present unique challenges related to resources, adaptability, and industry knowledge.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on graphic design and content creation, in addition to marketing strategy and execution
• Attesa Coffee's commitment to traceability and transparency sets it apart from other specialty coffee importers and distributors
• This role offers an excellent opportunity for career growth and learning in a dynamic, startup environment

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on graphic design and content creation, as well as Attesa Coffee's commitment to transparency, make it a distinct opportunity.

📝 Sample Projects

• Creating a visually appealing and informative e-Newsletter showcasing Attesa Coffee's latest offerings and industry news
• Designing and implementing a social media campaign to increase brand awareness and engagement among specialty coffee roasters
• Conducting market research to identify new product opportunities and potential geographical expansion for Attesa Coffee

ASSUMPTION: These sample projects are designed to provide applicants with a sense of the creative and analytical tasks involved in the Creative Marketing Lead role at Attesa Coffee.

❓ Key Questions to Ask During Interview

• How does Attesa Coffee plan to expand its reach and impact in the specialty coffee industry in the next 1-2 years?
• What are the key priorities for the Creative Marketing Lead in the first 30, 60, and 90 days in the role?
• How does Attesa Coffee support the professional development and growth of its team members?
• What are the most challenging aspects of working in a small, startup environment, and how can they be effectively managed?
• How does Attesa Coffee approach collaboration and communication among its team members and stakeholders?

ASSUMPTION: These interview questions are designed to provide applicants with a deeper understanding of Attesa Coffee's growth plans, team dynamics, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Attesa Coffee's careers page
• Tailor your resume to highlight your marketing, graphic design, and content creation skills, as well as any relevant experience in the coffee industry
• Write a cover letter that demonstrates your understanding of Attesa Coffee's mission and values, and your enthusiasm for the role
• Prepare a portfolio showcasing your design and content creation skills, with a focus on marketing-related projects
• Follow up with a polite email one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.