Creative Marketing Lead

📌 Core Information

🔹 Job Title: Creative Marketing Lead

🔹 Company: Attesa Coffee

🔹 Location: Mumbai City, Maharashtra, India

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to increase Attesa Coffee's reach and impact
• Creating high-quality visual and written content for various platforms using Canva and other tools
• Managing social media presence and updating the company website
• Conducting market research and analysis for new product and geographical markets

ASSUMPTION: This role requires a creative and organized individual who can manage multiple projects and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Assist in planning, writing, and managing weekly/monthly e-Newsletters and other specialty coffee-related content

✅ Design and create high-quality visual and written content using Canva and other graphic design applications for social media, newsletters, blogs, and the company website

✅ Assist with updating and maintaining Attesa Coffee’s social media presence, including scheduling Instagram and Facebook updates

✅ Assist with updating Attesa Coffee’s website when needed

✅ Assist in analysis of Attesa Coffee’s entry into new product and geographical markets via research and analysis

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Degree in Business, Communications, or Marketing related field

Experience: 1-2 years of experience with market research, website management, and graphic design using Canva or similar applications

Required Skills:

• Excellent communication and interpersonal skills
• Proficient with Instagram, Facebook, LinkedIn, and MS Office (Word, Excel, PowerPoint)
• Ability to work independently and as a member alongside other teams

Preferred Skills:

• Knowledge or interest in specialty coffee
• Big ideas and persistent curiosity

ASSUMPTION: While not strictly required, having an interest in specialty coffee and a curious mindset can help the candidate excel in this role.

💰 Compensation & Benefits

Salary Range: INR 4-6 lakhs per annum (Estimated based on industry standards for entry-level marketing roles in Mumbai)

Benefits:

• Work in an entrepreneurial and ownership-driven environment
• Opportunity to grow within a young and dynamic international team
• Core knowledge and workings of the physical/digital B2B distribution industry
• Real-life understanding of business development and organizational management

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale specialty green coffee sourcing and distribution

Company Size: 2-10 employees (Small, agile team with ample growth opportunities)

Founded: 2020 (Relatively new company with a short but impactful history)

Company Description:

• Attesa Coffee is a start-up specialty green coffee sourcing and distribution company headquartered in Amsterdam, Netherlands
• They work directly with producers at the origin to bring their customers (specialty coffee roasters) high-quality coffees safely, on time, and consistently with the use of efficient digital frameworks
• They are highly committed to traceability through the chain and transparency towards all their stakeholders

Company Specialties:

• Specialty coffee sourcing and distribution
• Digital B2B distribution industry
• Business development and organizational management

Company Website: attesacoffee.com

ASSUMPTION: Attesa Coffee's focus on traceability and transparency sets it apart in the specialty coffee industry, offering unique opportunities for growth and learning.

📊 Role Analysis

Career Level: Entry-level (First professional role or early career transition)

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: On-site, full-time (40 hours per week) with opportunities for remote work in the future

Growth Opportunities:

• Learning and developing marketing skills in a fast-paced, growing industry
• Potential to take on more responsibilities and advance within the company as it grows
• Exposure to international business and cross-cultural collaboration

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Attesa Coffee continues to expand and solidify its position in the specialty coffee market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Mumbai City

Office Location(s): Gaaspstraat 77, Amsterdam, North Holland, NL (Headquarters); Mumbai City, Maharashtra, India (Additional office)

Geographic Context:

• Mumbai City is a major metropolitan area with a diverse and vibrant culture
• Amsterdam is a global hub for specialty coffee, providing opportunities for networking and learning
• Attesa Coffee's offices are centrally located, offering easy access to public transportation and amenities

Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday) with flexibility for remote work and project-based deadlines

ASSUMPTION: The work environment at Attesa Coffee is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in marketing strategies
• Graphic design skills and proficiency with Canva
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of your graphic design work and any marketing projects you've led or contributed to
• Prepare examples of how you've approached market research and analysis in previous roles
• Research Attesa Coffee and be ready to discuss your understanding of their business and values

ATS Keywords: Marketing, Graphic Design, Canva, Social Media, Content Creation, Market Research, Analysis, Specialty Coffee

ASSUMPTION: The application process for this role may involve assessments or projects to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Canva
• Social media platforms (Instagram, Facebook, LinkedIn)
• MS Office (Word, Excel, PowerPoint)
• Website management tools (CMS, SEO, analytics)

ASSUMPTION: The required tools and technologies for this role are industry-standard and easily accessible, with opportunities for training and development as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Traceability
• Innovation
• Collaboration

Work Style:

• Entrepreneurial and ownership-driven
• Dynamic and fast-paced
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you embody Attesa Coffee's values in your work?
• How do you approach collaboration and teamwork in a fast-paced environment?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Attesa Coffee's company culture is driven by its values, and candidates who can demonstrate a strong fit with these values are more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, growing company with evolving priorities
• Adapting to a new industry (specialty coffee) and learning its nuances
• Balancing creative and analytical tasks, requiring strong organizational skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Assistant Marketing Manager, but with a stronger focus on graphic design and content creation
• In the specialty coffee industry, this role may involve more direct interaction with producers and roasters than in other industries
• As an entry-level role, this position offers significant growth opportunities and the chance to make a meaningful impact on the company's success

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on specialty coffee and graphic design sets it apart in the industry.

📝 Sample Projects

• Developing a marketing campaign for a new specialty coffee blend, including visuals and copy for social media, newsletters, and the company website
• Conducting market research on potential new markets for Attesa Coffee's products, including analysis of competition, consumer behavior, and market trends
• Creating a comprehensive content calendar for Attesa Coffee's social media channels, including engaging and informative posts that showcase the company's values and products

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be responsible for in this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into Attesa Coffee's overall marketing strategy?
• What are the biggest challenges facing the specialty coffee industry, and how does Attesa Coffee plan to address them?
• How does Attesa Coffee support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Attesa Coffee foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Attesa Coffee's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio of your graphic design work and any marketing projects you've led or contributed to
• Research Attesa Coffee and be ready to discuss your understanding of their business and values during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.