Creative Marketing Manager (Howly)

📌 Core Information

🔹 Job Title: Creative Marketing Manager (Howly)

🔹 Company: SKELAR

🔹 Location: Kyiv, Kyiv, Ukraine

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the launch of a new AI product in Howly
• Creating and optimizing advertising creatives to attract new users
• Monitoring and analyzing market trends to generate hypotheses for creatives
• Collaborating with cross-functional teams to improve products and funnels
• Managing designers and providing them with creative briefs

ASSUMPTION: This role requires a proactive and analytical mindset, with a strong focus on performance marketing and continuous improvement.

📋 Key Responsibilities

✅ Create and optimize advertising creatives to attract new users

✅ Monitor and analyze market trends to generate hypotheses for creatives

✅ Collaborate with cross-functional teams to improve products and funnels

✅ Manage designers and provide them with creative briefs

✅ Evaluate the performance of creatives and propose improvements

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in performance marketing

Required Skills:

• Proven track record in performance marketing
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in Ukrainian and English
• Proactivity and ability to work independently

Preferred Skills:

• Experience with AI tools and adoption
• Familiarity with the Ukrainian market

ASSUMPTION: Candidates with a background in performance marketing and a strong analytical mindset are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Kyiv, Ukraine is UAH 50,000 - 80,000 per month (approx. USD 1,250 - 2,000).

Benefits:

• Medical Insurance
• Corporate Doctor

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: SKELAR is a venture builder focused on high tech, data, and analytics, with a portfolio of eight products and millions of users worldwide.

Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: SKELAR was founded in 2014 and has since grown into a successful venture builder with a strong team of professionals.

Company Description:

• SKELAR is a venture builder that kickstarts and runs startups with a focus on high tech, data, and analytics.
• The company has eight products in different niches and millions of users around the world.
• SKELAR supports Ukraine through humanitarian aid, providing equipment to the Armed Forces, paying taxes, and investing in educational programs.

Company Specialties:

• Venture building
• High tech and analytics
• Performance marketing

Company Website: skelar.tech

ASSUMPTION: SKELAR's focus on high tech and analytics, along with its support for Ukraine, makes it an attractive employer for candidates seeking a meaningful and innovative work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and career advancement within the company.

Reporting Structure: This role reports directly to the Howly team and collaborates with cross-functional teams, including designers, marketers, and product managers.

Work Arrangement: On-site, full-time position with standard working hours.

Growth Opportunities:

• Expanding responsibilities within the Howly team
• Transitioning to a leadership role as the team grows
• Exploring opportunities within SKELAR's other products or ventures

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership roles as the team and company grow.

🌍 Location & Work Environment

Office Type: SKELAR's office is located in Kyiv, Ukraine, with a modern and collaborative work environment.

Office Location(s): Kyiv, Ukraine

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
• The city is known for its vibrant tech industry, with numerous startups and tech companies based there.
• Kyiv offers a relatively low cost of living compared to other European capitals.

Work Schedule: Standard working hours, with flexibility for remote work as needed.

ASSUMPTION: Kyiv offers a dynamic and innovative work environment, with a thriving tech industry and a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and innovation
• Communication and collaboration skills

Application Tips:

• Highlight your performance marketing experience and achievements in your resume.
• Prepare examples of your creative work and how you've optimized it for better performance.
• Demonstrate your analytical skills and data-driven mindset in your interview.

ATS Keywords: Performance marketing, advertising creatives, market analysis, cross-functional collaboration, creative briefs, AI adoption

ASSUMPTION: SKELAR's application process is designed to assess candidates' performance marketing skills, analytical abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Performance marketing platforms (e.g., Google Ads, Facebook Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in performance marketing platforms, analytics tools, and design tools, as well as familiarity with project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous learning
• Responsibility

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Proactive and responsible

Self-Assessment Questions:

• Do you thrive in a data-driven and analytical work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proactive and responsible work style?

ASSUMPTION: SKELAR values candidates who are data-driven, creative, collaborative, and proactive, with a strong sense of responsibility and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in performance marketing

ASSUMPTION: This role presents challenges related to project management, adaptability, collaboration, and continuous learning, which can be overcome by a proactive and responsible candidate.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Growth Hacker position, with a focus on performance marketing and creative advertising.
• Unlike other roles, this position requires a strong analytical mindset and the ability to work effectively with cross-functional teams.
• Career progression in this role could lead to a leadership or management position within the Howly team or other SKELAR products.

ASSUMPTION: This role offers unique opportunities for growth and career advancement within the company, with a focus on performance marketing and creative advertising.

📝 Sample Projects

• Developing and optimizing advertising creatives for a new AI product launch
• Conducting market research and analysis to inform creative strategies
• Collaborating with designers to create visually appealing and effective advertising materials

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on performance marketing, market analysis, and creative collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Howly and SKELAR?
• What are the most significant challenges facing the Howly team currently, and how can this role address them?
• How does SKELAR support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does SKELAR support Ukraine and its employees during these challenging times?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their ability to address challenges, and their commitment to professional growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your performance marketing experience and achievements
• Prepare examples of your creative work and how you've optimized it for better performance
• Demonstrate your analytical skills and data-driven mindset in your cover letter
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.