📌 Core Information
🔹 Job Title: Creative Marketing Specialist
🔹 Company: CapsLock
🔹 Location: Portugal (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote (Portugal)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with a diverse, global team to generate innovative ad content
- Brainstorming creative concepts and testing new campaign angles across various digital platforms
- Supporting the Creative Performance Testing Team in lead generation campaigns for the US home renovation industry
- Working with copywriters, designers, and media buyers to bring creative ideas to life
ASSUMPTION: This role requires a balance of creative intuition and practical execution skills, with a focus on performance-driven marketing.
📋 Key Responsibilities
✅ Participate in brainstorming sessions to propose creative ad concepts, hooks, visuals, and angles
✅ Work alongside the team to shape creative briefs and develop testable variations
✅ Create or edit short-form video ads for social platforms using basic editing tools
✅ Support in visual research, sourcing or assembling image/video materials for test ads
✅ Provide feedback and creative insight on performance data to improve future iterations
✅ Assist in structuring creative tests using internal templates and documentation
✅ Maintain and organize creative asset libraries in line with naming conventions and version control
ASSUMPTION: This role involves a mix of creative and organizational tasks, with a strong emphasis on collaboration and testing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, advertising, or a related field
Required Skills:
- Strong creative thinking and ideation abilities
- Ability to clearly present and explain visual/creative ideas in group settings
- Basic video editing skills (e.g., Adobe Premiere Pro, CapCut, or similar)
- Familiarity with performance marketing and social media ads (especially Meta/Instagram)
- Ability to adapt existing materials (repurposing old creatives into new ones)
- Organized and reliable when handling multiple creative tasks simultaneously
- Comfortable using Miro, Google Slides, and shared drives for collaborative work
Preferred Skills:
- Experience working with AI image generation tools (e.g., Midjourney, DALL·E, Runway)
- Motion graphics (After Effects or Canva animations)
- Visual storytelling or moodboarding for short-form ads
- Familiarity with UGC, spokesperson, or testimonial ad formats
- Understanding of what makes creative content perform on platforms like Meta, TikTok, and YouTube
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and performance)
Benefits:
- Flexible working hours and remote work options
- Opportunities for professional growth and development
- Competitive salary and performance-based bonuses
- Health insurance and wellness programs
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: CapsLock specializes in digital marketing services, focusing on sales growth challenges for businesses. They offer sales consulting, data analytics, and recruitment support.
Company Size: CapsLock is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: CapsLock was founded by industry professionals in IT, design, and data analytics, with a focus on providing exclusive, scalable customer acquisition solutions.
Company Description:
- CapsLock values people, client orientation, quality, continuous improvement, integrity, and strong relationships.
- Their diverse, global team speaks over 10 languages and brings unique ideas and innovation to the company.
- They offer a cutting-edge solution to address business revenue and growth challenges, leveraging expertise in IT, Design, and Data Analytics.
Company Specialties:
- Digital marketing services
- Sales consulting
- Data analytics
- Recruitment support
Company Website: www.capslock.global
ASSUMPTION: CapsLock's focus on diversity, innovation, and client orientation creates a unique work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing team.
Reporting Structure: The Creative Marketing Specialist will report directly to the Creative Performance Testing Team and collaborate with various departments, including copywriting, design, and media buying.
Work Arrangement: This role is remote-friendly, with a focus on flexible working hours and collaborative tools for communication and project management.
Growth Opportunities:
- Expanding creative skills and knowledge through on-the-job training and workshops
- Advancing to a senior role within the creative team or exploring other areas of marketing
- Contributing to the company's growth and success, with potential opportunities for equity or bonuses
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a focus on flexible working hours and collaborative tools
Office Location(s): Portugal (remote)
Geographic Context:
- Portugal offers a high quality of life, with a warm climate, rich culture, and beautiful landscapes
- The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations within Portugal
- The time zone (CET/CEST) facilitates collaboration with teams and clients across Europe and North America
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work from home or a co-working space
ASSUMPTION: The remote work arrangement and flexible hours create a more balanced and enjoyable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or test project
- Final interview with the Creative Performance Testing Team
Key Assessment Areas:
- Creative thinking and problem-solving skills
- Communication and presentation abilities
- Video editing and design skills
- Understanding of performance marketing and social media ads
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your creative skills and relevant experience
- Prepare a portfolio showcasing your best creative work, including video editing projects and marketing campaigns
- Research CapsLock's company culture and values to demonstrate your fit during the interview
ATS Keywords: Creative thinking, video editing, performance marketing, social media ads, brainstorming, collaboration, testing, feedback, asset management, adaptability, Miro, Google Slides, image sourcing, basic editing tools
ASSUMPTION: The interview process will focus on assessing both creative skills and cultural fit, with a strong emphasis on practical examples and challenges.
🛠️ Tools & Technologies
- Miro (collaboration and brainstorming)
- Google Slides (presentation and documentation)
- Adobe Premiere Pro or CapCut (video editing)
- AI image generation tools (e.g., Midjourney, DALL·E, Runway) - optional
- After Effects or Canva (motion graphics) - optional
ASSUMPTION: Familiarity with these tools is essential for success in this role, with opportunities to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- People-focused and client-oriented
- Quality and continuous improvement
- Integrity and strong relationships
Work Style:
- Collaborative and team-oriented
- Performance-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable providing and receiving feedback on creative ideas?
- Can you adapt existing materials and create new content based on performance data?
ASSUMPTION: CapsLock values employees who are creative, collaborative, and open to feedback, with a strong focus on performance and results.
⚠️ Potential Challenges
- Managing multiple creative tasks simultaneously and meeting deadlines
- Adapting to a remote work environment and collaborating with a global team
- Keeping up with the latest trends and best practices in performance marketing
- Balancing creative intuition with practical execution and data-driven insights
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Junior Art Director - Focuses more on visual design and less on video editing and performance marketing
- Social Media Manager - Responsible for content strategy, community management, and analytics, with less emphasis on creative concept development
- Junior Copywriter - Specializes in writing copy for ads and marketing materials, with less focus on video editing and visual research
ASSUMPTION: This role combines elements of creative concept development, video editing, and performance marketing, making it unique within the marketing field.
📝 Sample Projects
- Developing a series of short-form video ads for a US home renovation company, showcasing before-and-after transformations and customer testimonials
- Creating a moodboard and visual concept for a new lead generation campaign, incorporating user-generated content and spokesperson videos
- Adapting existing creatives for a retargeting campaign, optimizing for better performance based on A/B test results
ASSUMPTION: These sample projects demonstrate the range of creative and practical tasks involved in this role, from concept development to testing and optimization.
❓ Key Questions to Ask During Interview
- How does the Creative Performance Testing Team collaborate with other departments, such as copywriting and design?
- What are the most successful creative campaigns that the team has launched, and what made them work?
- How does CapsLock support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of lead generation campaigns, and how are they tracked and analyzed?
- How does the company foster a culture of innovation and continuous improvement within its teams?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative skills and relevant experience
- Prepare a portfolio showcasing your best creative work, including video editing projects and marketing campaigns
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
