📌 Core Information
🔹 Job Title: Creative Marketing Team Lead
🔹 Company: United Tech
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with flexible schedule and workspace rental reimbursement)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a creative marketing strategy for high-growth products in competitive niches
- Leading the full production process of creative assets from concept to final delivery
- Building and managing a creative marketing team, fostering a collaborative and innovative environment
- Driving bold initiatives and making independent decisions to influence key business results
- Working in a fast-paced, bureaucracy-free environment with a focus on the global market
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive successful marketing campaigns and manage a team effectively.
📋 Key Responsibilities
✅ Deliver ad creative concepts and iterations that align with key KPIs for multiple products
✅ Support and improve the creative production pipeline in close collaboration with User Acquisition Managers
✅ Manage and grow the Creative Marketing team, including Designers and Creative Marketing Managers
✅ Plan and coordinate team workflows to ensure timely and effective output
✅ Track and report on the performance of creatives and team members
✅ Set up and maintain efficient creative marketing processes
✅ Develop and refine a testing methodology for ad creatives to improve performance and scalability
✅ Motivate the team through regular meetings, feedback sessions, and performance checkpoints
ASSUMPTION: This role requires a strong understanding of creative marketing strategies, user acquisition, and performance marketing to effectively lead the team and achieve product KPIs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 1+ year of experience leading a creative marketing team of 3 or more people
Required Skills:
- Proven experience in generating and developing creative concepts
- Solid workload management and deadline adherence
- Hands-on experience with creative testing approaches
- Strong leadership and team motivation skills
- Strategic thinking with focus on achieving product KPIs
- Excellent communication and presentation skills
- English level B2+
- Team-oriented mindset and strong communication skills
Preferred Skills:
- Experience with video chat or live-streaming products
ASSUMPTION: Candidates with a strong portfolio showcasing their creative marketing skills and experience leading a team will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry, the estimated salary range for this role is $60,000 - $90,000 per year. This estimate takes into account the required experience level and the competitive niche in which the company operates.
Benefits:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
Working Hours: 40 hours per week, with a flexible schedule and the option to work remotely or from the Kyiv hub
ASSUMPTION: The provided salary range is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: United Tech operates in the fast-growing social networking space, focusing on live-streaming and video chat products for a global market.
Company Size: United Tech has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: United Tech was founded in 2016, with a strong focus on innovation and constant growth.
Company Description:
- United Tech specializes in designing innovative mobile and web applications, serving millions of users across the USA, Canada, Latin America, Europe, and the Middle East.
- The company has evolved from a small mobile app team to a global social networking company with 250+ skilled specialists across 13 countries and 3 continents.
- United Tech maintains a founder’s mentality, result orientation, trust, and a constant desire to improve, fostering a dynamic working climate.
Company Specialties:
- Mobile iOS & Android development
- Front-end and back-end development
- Data analytics
- Product design
- Quality assurance
- Product management
- Marketing
Company Website: unitedtech.ai
ASSUMPTION: United Tech's focus on innovation and growth provides an exciting environment for creative marketing professionals to thrive.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take the next step in their career by leading a creative marketing team and driving strategic initiatives.
Reporting Structure: The Creative Marketing Team Lead will report directly to the Head of Marketing and will manage a team of Designers and Creative Marketing Managers.
Work Arrangement: This role offers a hybrid work arrangement with a flexible schedule, allowing for a balance between working from the Kyiv hub and remotely.
Growth Opportunities:
- As United Tech continues to grow, there will be opportunities for the Creative Marketing Team Lead to take on additional responsibilities or move into a more senior role within the marketing department.
- The company's focus on internal promotion means that many of its heads and leads have grown into their roles within United Tech.
- Performance-oriented reviews and Individual Development Plans (IDPs) are available to help employees grow professionally.
ASSUMPTION: Candidates who demonstrate strong leadership skills and a strategic mindset will have the best opportunities for growth within this role and the company.
🌍 Location & Work Environment
Office Type: United Tech offers a modern and comfortable workspace in Kyiv, with the option to work remotely or rent a workspace in other cities and abroad.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
- The city is known for its vibrant cultural scene, historic architecture, and beautiful parks.
- Kyiv offers a relatively low cost of living compared to other major European cities, with affordable housing, dining, and entertainment options.
Work Schedule: The flexible work schedule allows employees to balance their personal and professional lives while maintaining productivity and job satisfaction.
ASSUMPTION: Candidates who are comfortable working in a hybrid environment and enjoy the benefits of a flexible schedule will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Intro call to discuss the role and the candidate's qualifications
- Technical Interview to assess the candidate's creative marketing skills and leadership abilities
- Test Task (optional) to evaluate the candidate's practical skills and problem-solving abilities
- Final Interview to discuss the candidate's fit with the company culture and team dynamics
- Reference check to verify the candidate's previous employment and performance
- Offer to extend a formal job offer to the selected candidate
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- English language proficiency (B2+)
Application Tips:
- Tailor your resume and cover letter to highlight your creative marketing experience, leadership skills, and strategic thinking.
- Prepare a portfolio showcasing your creative marketing campaigns, team management experiences, and any relevant achievements.
- Research United Tech's products and marketing strategies to demonstrate your understanding of the company and its goals.
ATS Keywords: Creative Marketing, User Acquisition, Performance Marketing, Creative Concepts, Workload Management, Deadline Adherence, Creative Testing, Leadership, Team Motivation, Strategic Thinking, Communication Skills, Presentation Skills, Team-Oriented Mindset
ASSUMPTION: Candidates who demonstrate a strong understanding of creative marketing strategies, user acquisition, and performance marketing will have a competitive edge in the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma for UI/UX design
- Google Analytics for performance tracking
- Social media platforms (Facebook, Instagram, TikTok, etc.) for ad placement
- Project management tools (Asana, Trello, Jira) for team collaboration and workflow management
ASSUMPTION: Candidates with experience using these tools and technologies will be well-suited for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Result orientation and accountability
- Trust and collaboration
Work Style:
- Dynamic and fast-paced environment
- Bureaucracy-free and autonomous teams
- Focus on global markets and competitive niches
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a focus on innovation and continuous improvement?
- Are you comfortable working autonomously and making independent decisions?
- Do you enjoy collaborating with a diverse team and fostering a culture of trust and accountability?
ASSUMPTION: Candidates who align with United Tech's company values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- The competitive nature of the social networking niche may require constant adaptation and innovation to maintain a strong market position.
- The global focus of United Tech's products may necessitate working with diverse teams and time zones, requiring strong communication and collaboration skills.
- The fast-paced and dynamic work environment may present challenges in maintaining work-life balance for some individuals.
- The hybrid work arrangement may require candidates to be comfortable working both independently and collaboratively in a remote setting.
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creative concept development and testing to drive performance in competitive niches.
- The global market focus of United Tech's products necessitates a deep understanding of diverse user bases and cultural contexts.
- As a team lead, this role offers opportunities for career growth and development within the marketing department and the company as a whole.
ASSUMPTION: Candidates with experience in creative marketing, user acquisition, and performance marketing will find this role to be a unique and challenging opportunity for growth and development.
📝 Sample Projects
- Developing and executing a creative marketing campaign for a new live-streaming product launch, including concept development, asset creation, and performance tracking.
- Improving the creative production pipeline by implementing new tools, processes, and workflows to increase efficiency and output.
- Conducting A/B tests on ad creatives to optimize performance and identify trends in user behavior and preferences.
ASSUMPTION: Candidates with experience in these or similar projects will be well-suited for this role and the challenges it presents.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does United Tech approach user acquisition and performance marketing for its products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does United Tech support the growth and development of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment with a global focus?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative marketing experience, leadership skills, and strategic thinking.
- Prepare a portfolio showcasing your creative marketing campaigns, team management experiences, and any relevant achievements.
- Research United Tech's products and marketing strategies to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
