📌 Core Information
🔹 Job Title: Creative Media Planner, Performance Marketing
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact, performance-driven creative strategies
- Launching creative assets that deliver measurable results across multiple digital marketing channels
- Collaborating with cross-functional teams to ensure alignment with broader marketing objectives
- Optimizing creative strategies based on performance learnings and insights
- Partnering with data analytics, channel leads, and Chime’s web team to iterate and A/B test paid landing pages
ASSUMPTION: This role requires a strong blend of creative thinking and data-driven decision-making, with a focus on driving results through performance marketing channels.
📋 Key Responsibilities
✅ Lead the development of performance marketing strategies for marketing campaigns across all digital channels
✅ Support new product launches and key Go-To-Market initiatives by developing and executing creative assets
✅ Develop and manage the roadmap for all paid creative assets, ensuring advanced planning and alignment with company priorities
✅ Coordinate with leads from all paid channels to gather their creative needs and execute a rhythm of iterations of creative assets for always-on media campaigns
✅ Lead weekly brainstorming sessions with key internal creative team members, agency partners, and media strategists to develop an ongoing cadence of new creative messages and assets for testing
✅ Partner with data analytics, channel leads, and Chime’s web team to understand best practices and top converting pages for paid campaigns, and iterate and A/B test paid landing pages
✅ Partner with Compliance and Legal teams to ensure all assets follow regulatory guidelines and track asset progress through the approval process
✅ Use media performance and marketing analytics to uncover what’s resonating with audiences, identify creative optimization opportunities, and translate insights into new creative that drives better results across paid channels
✅ Provide direction and support to internal teams and external agencies, ensuring creative assets meet performance goals and align with Chime’s brand guidelines
✅ Monitor campaign performance and deliver actionable insights to leadership on key metrics such as acquisition, retention, and lifetime value
ASSUMPTION: This role requires a high degree of collaboration, project management, and data-driven decision-making to ensure creative assets meet performance goals and align with Chime’s brand guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 7+ years of experience in performance marketing and creative strategy, ideally in digital channels and consumer technology
Required Skills:
- Proven experience executing performance marketing campaigns (e.g., social, search, display, email)
- Deep platform and creative best practice knowledge
- Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines
- Hands-on experience with Figma, JIRA, and/or Asana
- Experience in FinTech and/or app-based consumer product environments is a plus
Preferred Skills:
- Experience in regulatory compliance and asset approval processes
- Fluency in Spanish or another language
ASSUMPTION: Candidates should have a strong blend of creative thinking and data-driven decision-making, with a track record of demonstrating how creative impacts campaign performance.
💰 Compensation & Benefits
Salary Range: $103,680 - $144,000 per year
Benefits:
- Thoughtful hybrid work policy combining in-office days and virtual events
- Backup child, elder, and/or pet care, as well as a subsidized commuter benefit
- 401k match plus great medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness-related expenses
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more
- In-person and virtual events to connect with fellow Chimers, including cooking classes, guided meditations, music festivals, mixology classes, paint nights, and delicious snack boxes
ASSUMPTION: Chime offers a competitive salary and comprehensive benefits package to attract and retain top talent in the FinTech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Chime is a financial technology company, not a bank, focused on providing helpful, easy, and free core banking services to its members
- The company aims to empower its members to take control of their finances and work towards their financial goals through user-friendly tools and intuitive platforms
- Chime was created in 2012 and has since grown to more than 1,300 employees across three offices, expanding its product and service offerings based on member feedback
Company Specialties:
- Mobile banking
- Financial technology
- Financial services
- Fintech
Company Website: https://www.chime.com/
ASSUMPTION: Chime is a well-established FinTech company with a strong focus on member-centric banking services and a commitment to helping everyday Americans unlock their financial potential.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Manager, Growth Marketing
Work Arrangement: Hybrid, with a combination of in-office days and virtual events to ensure connection with work and teammates
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team as the company continues to expand its product offerings and member base
- Opportunities to work on high-impact projects and initiatives that drive business growth and member engagement
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Chime’s marketing efforts and contribute to the company’s continued success.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of in-office days and virtual events
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is known for its vibrant tech industry, diverse culture, and high cost of living
- The city offers a mix of urban and outdoor activities, with easy access to beaches, parks, and hiking trails
- San Francisco is also home to a thriving food and arts scene, with numerous restaurants, museums, and cultural events
Work Schedule: Full-time, with a flexible work arrangement that combines in-office days and virtual events
ASSUMPTION: San Francisco offers a dynamic work environment with a mix of urban and outdoor activities, providing a unique blend of professional and personal growth opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final round interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Candidates’ understanding of performance marketing and creative strategy
- Ability to analyze data and make data-driven decisions
- Candidates’ problem-solving skills and ability to work collaboratively with cross-functional teams
- Candidates’ alignment with Chime’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of performance marketing and creative strategy in your application materials
- Demonstrate your ability to work collaboratively with cross-functional teams and make data-driven decisions
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced, dynamic environment
ATS Keywords: Performance Marketing, Creative Strategy, Digital Marketing, Project Management, Data Analytics, A/B Testing, Creative Development, Collaboration, Trend Identification, Creative Optimization, Regulatory Compliance, User Enrollment, Creative Asset Management, Testing Mindset, Hands-on Experience
ASSUMPTION: Chime’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the company.
🛠️ Tools & Technologies
- Figma
- JIRA
- Asana
- Google Analytics
- Facebook Ads Manager
- Google Ads
- LinkedIn Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
ASSUMPTION: Chime uses a variety of tools and technologies to streamline its marketing efforts and ensure optimal performance across digital channels.
👔 Cultural Fit Considerations
Company Values:
- Member-centric: Chime prioritizes its members’ needs and strives to create products and services that empower them to achieve their financial goals
- Bold: Chime encourages its employees to take risks, dream big, and challenge the status quo in pursuit of innovative solutions
- Collaborative: Chime fosters a culture of teamwork and collaboration, with employees supporting one another to achieve common goals
- Inclusive: Chime values diversity and encourages an inclusive work environment where all employees feel valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven, with a focus on using data and analytics to inform decision-making and optimize performance
- Empathetic, with a deep understanding of and commitment to Chime’s members and their financial needs
Self-Assessment Questions:
- Do you have a strong blend of creative thinking and data-driven decision-making, with a track record of demonstrating how creative impacts campaign performance?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to drive results?
- Do you have a deep understanding of and commitment to Chime’s mission to help everyday Americans unlock their financial potential?
- Are you able to work independently and take ownership of projects, while also collaborating effectively with others?
ASSUMPTION: Chime values employees who are passionate about its mission, collaborative, data-driven, and committed to driving results in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a high volume of creative assets across multiple channels under tight timelines
- Balancing the need for creative innovation with the requirement for regulatory compliance
- Keeping up with the latest trends and best practices in performance marketing and digital advertising
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact on Chime’s marketing efforts, it also presents unique challenges that require a strong blend of creative thinking, data-driven decision-making, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on performance marketing and creative strategy within the FinTech industry
- Unlike traditional marketing roles, this position requires a strong blend of creative thinking and data-driven decision-making to optimize campaign performance
- Compared to other performance marketing roles, this position offers the opportunity to work on high-impact projects and initiatives that drive business growth and member engagement within the FinTech industry
ASSUMPTION: This role offers a unique blend of creative and data-driven responsibilities, with a focus on driving results and optimizing campaign performance within the FinTech industry.
📝 Sample Projects
- Developing and executing a performance-driven creative strategy for a new product launch, resulting in a 20% increase in user enrollment within the first three months
- Optimizing paid landing pages through A/B testing, leading to a 15% increase in conversion rates and a 10% reduction in cost per acquisition
- Collaborating with cross-functional teams to develop and launch a targeted marketing campaign, resulting in a 25% increase in user engagement and a 15% increase in user retention
ASSUMPTION: These sample projects demonstrate the real-world impact that a successful Creative Media Planner can have on Chime’s marketing efforts and business growth.
❓ Key Questions to Ask During Interview
- How does Chime measure the success of its performance marketing campaigns, and how can this role contribute to improving those metrics?
- Can you describe a time when you had to balance creative innovation with regulatory compliance? How did you approach this challenge, and what was the outcome?
- How does Chime support the professional development and growth of its employees, particularly in the marketing team?
- Can you provide an example of a time when you identified a trend in digital or paid media and generated a bold new creative idea based on that insight?
- How does Chime foster a culture of collaboration and teamwork, particularly between the marketing team and other departments?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company, and assess whether this opportunity aligns with your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Chime Jobs portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on performance marketing and creative strategy
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and ability to work collaboratively with cross-functional teams
- Research Chime’s mission, values, and company culture to demonstrate your alignment with the organization and its goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
