(Senior) Paid Social Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: (Senior) Paid Social Manager:in (m/w/d)

🔹 Company: trafficdesign GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Advising clients on Paid Social strategies and implementing them independently and as part of a team.
• Planning and executing advertising strategies for clients, with a focus on performance and results.
• Analyzing data to draw conclusions and make informed decisions.
• Proactively identifying opportunities and solving problems.
• Collaborating with the team to ensure effective communication and project management.

ASSUMPTION: The role requires a high level of autonomy and proactivity, with a strong focus on performance and results. Candidates should be comfortable working independently and taking ownership of their projects.

📋 Key Responsibilities

✅ Advising clients on Paid Social strategies and implementing these strategies independently and as part of a team.

✅ Planning and executing advertising strategies for clients, with a focus on performance and results.

✅ Analyzing data to draw conclusions and make informed decisions.

✅ Proactively identifying opportunities and solving problems.

✅ Collaborating with the team to ensure effective communication and project management.

ASSUMPTION: The role requires a strong numerical aptitude and the ability to make informed decisions based on data. Candidates should be comfortable working with numbers and drawing conclusions from them.

🎯 Required Qualifications

Education: A relevant degree or equivalent experience in marketing, advertising, or a related field.

Experience: Several years of experience in performance marketing, with a focus on Paid Social advertising.

Required Skills:

• Expertise in Paid Social advertising, with a strong focus on Facebook and Instagram ads.
• Strong numerical aptitude and data analysis skills.
• Excellent communication and teamwork skills.
• Proactive and problem-solving mindset.
• Fluency in German and English.

Preferred Skills:

• Experience with other advertising platforms, such as LinkedIn or TikTok.
• Knowledge of marketing automation tools, such as HubSpot or Marketo.
• Experience with project management tools, such as Asana or Trello.

ASSUMPTION: Candidates should have a strong background in performance marketing and Paid Social advertising. They should be comfortable working with data and drawing conclusions from it, as well as collaborating with a team to achieve results.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance).

Benefits:

• Performance-based compensation with value appreciation.
• Career boost opportunities, including 1:1 coaching, upskilling budget, and extra days for seminars and conferences.
• Flexible work arrangements, including remote work and flexible hours.
• Strong client portfolio, including well-known brands such as Katjes, funny-frisch, and WDR.
• Feel-good factors, such as free massages, Urban Sports membership, and height-adjustable desks.
• Nice extras, including corporate benefits, meal allowance, job bike, and job ticket.
• Regular team events and activities, such as ski trips and laser tag.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range is based on industry standards for a senior-level Paid Social manager position in Germany. The benefits package is designed to attract and retain top talent, with a focus on performance, work-life balance, and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Trafficdesign is a performance-driven online marketing agency that focuses on Paid Social, SEO, and Google Ads.

Company Size: Medium (51-200 employees). This size allows for a more personal and collaborative work environment, while still offering the resources and opportunities of a larger agency.

Founded: 2012. Trafficdesign was founded with a focus on performance marketing and has since grown to become one of the leading online marketing agencies in Germany.

Company Description:

• Trafficdesign is a performance-driven online marketing agency that focuses on Paid Social, SEO, and Google Ads.
• The agency prides itself on its transparent and proactive approach to client relationships, with a focus on results and value appreciation.
• Trafficdesign has a strong portfolio of clients, including well-known brands such as Katjes, funny-frisch, and WDR.

Company Specialties:

• Online Marketing
• SEO
• Google Ads
• Social Media
• Social Media Ads
• Performance Marketing
• Creation

Company Website: www.trafficdesign.de

ASSUMPTION: Trafficdesign is a well-established and reputable online marketing agency with a strong focus on performance and results. The company's size and industry position offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior. This role is suited to experienced professionals with a proven track record in Paid Social advertising and performance marketing.

Reporting Structure: The role reports directly to the Head of Paid Social or a similar position. The team consists of Paid Social managers, specialists, and assistants.

Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Growth Opportunities:

• Career progression within the Paid Social team, such as moving into a leadership or management role.
• Expansion into other areas of online marketing, such as SEO or Google Ads.
• Opportunities to work on larger or more complex client projects, with increased responsibility and autonomy.

ASSUMPTION: The role offers opportunities for career growth and development, with a focus on performance and results. Candidates should be proactive and ambitious, with a desire to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Office Location(s): Cologne, Germany. The office is located in the city center, with easy access to public transportation.

Geographic Context:

• Cologne is the fourth-largest city in Germany, with a population of over 1 million people.
• The city is known for its vibrant cultural scene, with a wide range of museums, galleries, and music venues.
• Cologne is also a major hub for the advertising and marketing industry, with a number of leading agencies based in the city.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location in Cologne provides a vibrant and culturally rich environment, with a strong advertising and marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and company culture.
• On-site interview with the hiring manager and team members, including a case study or project presentation.
• Final interview with the CEO or a member of the management team.

Key Assessment Areas:

• Technical skills and expertise in Paid Social advertising and performance marketing.
• Data analysis and problem-solving skills.
• Communication and teamwork skills.
• Proactivity and initiative.
• Alignment with company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your Paid Social advertising campaigns and their results.
• Demonstrate your understanding of the company and its values in your application materials.
• Prepare for the interview by researching the company and its clients, as well as practicing your case study or project presentation.

ATS Keywords: Paid Social, Performance Marketing, Social Media Ads, Data Analysis, Project Management, Teamwork, Proactivity, Problem Solving, German, English

ASSUMPTION: The application process is designed to assess the candidate's technical skills, as well as their fit with the company culture and values. Candidates should be proactive and prepared to demonstrate their expertise and initiative throughout the interview process.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Ads
• LinkedIn Ads
• Google Analytics
• Asana or Trello (project management)
• HubSpot or Marketo (marketing automation)

ASSUMPTION: The role requires a strong working knowledge of Paid Social advertising platforms, as well as data analysis and project management tools. Candidates should be comfortable using these tools and platforms to achieve results.

👔 Cultural Fit Considerations

Company Values:

• Performance
• Transparency
• Proactivity
• Collaboration
• Value Appreciation

Work Style:

• Results-driven and performance-focused.
• Transparent and open communication.
• Proactive and initiative-taking.
• Collaborative and team-oriented.
• Focused on value appreciation and employee well-being.

Self-Assessment Questions:

• Do you have a proven track record of success in Paid Social advertising and performance marketing?
• Are you comfortable working with data and drawing conclusions from it?
• Do you thrive in a collaborative and team-oriented environment?
• Are you proactive and initiative-taking, with a focus on results and performance?
• Do you align with the company's values and culture?

ASSUMPTION: Trafficdesign is a performance-driven agency with a strong focus on transparency, proactivity, and collaboration. Candidates should be results-oriented, proactive, and comfortable working in a team environment.

⚠️ Potential Challenges

• The role requires a high level of autonomy and proactivity, with a strong focus on performance and results.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• The role requires a strong working knowledge of Paid Social advertising platforms, as well as data analysis and project management tools.
• The role may involve working with clients from a variety of industries, with different needs and expectations.

ASSUMPTION: The role offers a high level of responsibility and autonomy, with a focus on performance and results. Candidates should be comfortable working independently and taking ownership of their projects.

📈 Similar Roles Comparison

• Compared to other Paid Social manager roles, this position offers a higher level of autonomy and responsibility, with a focus on performance and results.
• The role requires a strong working knowledge of Paid Social advertising platforms, as well as data analysis and project management tools.
• The role offers opportunities for career growth and development, with a focus on performance and results.

ASSUMPTION: This role offers a high level of responsibility and autonomy, with a focus on performance and results. Candidates should be comfortable working independently and taking ownership of their projects.

📝 Sample Projects

• Developing and executing a Paid Social advertising campaign for a new client, with a focus on performance and results.
• Analyzing data from a client's Paid Social advertising campaign and making recommendations for optimization and improvement.
• Managing a team of Paid Social specialists and assistants, with a focus on collaboration and project management.

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and project management. Candidates should be comfortable working with data and drawing conclusions from it, as well as collaborating with a team to achieve results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach work-life balance and employee well-being?
• What are the most challenging aspects of the role, and how can I best prepare for them?

ASSUMPTION: The interview is an opportunity to assess the candidate's fit with the company culture and values, as well as their technical skills and expertise. Candidates should be proactive and prepared to ask insightful questions about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching the company and its clients, as well as practicing your case study or project presentation.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.