📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Xsolla
🔹 Location: Tbilisi, Georgia; Yerevan, Armenia; Nicosia, Cyprus
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of performance marketing campaigns
- Cross-channel management (LinkedIn, Google, Telegram, etc.)
- ABM tactics and personalized outreach
- Data-driven decision making and analytics
- Collaboration with internal teams using various workflow tools
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.
📋 Key Responsibilities
✅ Build and manage paid ad campaigns to attract high-value accounts and personas
✅ Create organic content and lead social media campaigns to boost visibility and interest
✅ Execute ABM tactics: audience segmentation, personalized outreach via paid ads, A/B testing of channels and messaging
✅ Set up and manage direct outreach campaigns across email, LinkedIn, and Telegram tailored to target accounts
✅ Build top-of-funnel dashboards and analytics funnels to track reach, clicks, CPL, and engagement metrics
✅ Track paid media budgets, performance KPIs, and campaign-level analytics
✅ Operate internal systems (Jira, Confluence, Atlas, Anaplan, Zip) to manage execution workflows and collaborate across teams
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Solid years of experience in performance marketing or digital advertising (preferably in B2B or tech industries)
Required Skills:
- Proven hands-on experience running paid campaigns on LinkedIn, Google, Telegram, and other relevant platforms
- Solid understanding of ABM tactics, including audience targeting, message customization, and A/B testing
- Ability to set up and manage outreach campaigns via email, LinkedIn, and Telegram tailored to specific accounts
- Strong skills in building top-of-funnel dashboards and tracking key performance metrics (CPL, CTR, engagement, etc.)
- Experience with budget tracking, KPI reporting, and ROI analysis for paid channels
- Proficiency in internal systems like Jira, Confluence, Atlas, Anaplan, Zip, or similar workflow tools
- Highly organized, detail-oriented, and comfortable working in a fast-paced, dynamic environment
Preferred Skills:
- Fluency in Russian
- Experience with game industry-specific marketing challenges
ASSUMPTION: While the job listing does not specify preferred qualifications, given the industry and role, fluency in Russian and experience in the game industry would be highly beneficial.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Performance Marketing Manager with 5-10 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with standard business hours, but flexibility may be available
ASSUMPTION: While the job listing does not provide specific benefits information, these are common benefits for similar roles in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Xsolla operates in the computer games industry, focusing on providing payment solutions and business engine services for game developers and publishers.
Company Size: Xsolla is a mid-sized company with 1,001-5,000 employees, offering a structured yet dynamic work environment.
Founded: 2005, with headquarters in Sherman Oaks, California
Company Description:
- Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games
- Serving only the video game industry, Xsolla caters to businesses from indie to enterprise
- Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities
Company Specialties:
- Game payments
- Local payment solutions
- Online game monetization
- Microtransactions
- In-game payment solutions
- In-game payments
- Online game payments
- In-game monetization
- Game monetization
- Billing
- Billing services
- Payment gateway
- Fraud management
- Gaming
- Game publishing
- Game development
- Mobile game monetization
- Video game funding
- Revenue building
- And video game discoverability
Company Website: https://xsolla.com/
ASSUMPTION: Xsolla's focus on the gaming industry and its global presence offer unique opportunities for growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth in a specialized or management role
Reporting Structure: This role may report directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with potential for flexible hours and work-from-home options
Growth Opportunities:
- Expanding skills in performance marketing and ABM tactics
- Potential to lead a team or manage campaigns for multiple regions
- Opportunities to work with high-profile gaming clients and partners
ASSUMPTION: This role offers significant growth potential, given Xsolla's global presence and focus on the dynamic gaming industry.
🌍 Location & Work Environment
Office Type: Xsolla has multiple offices worldwide, with this role available in Tbilisi, Georgia; Yerevan, Armenia; and Nicosia, Cyprus
Office Location(s): See above
Geographic Context:
- Tbilisi, Georgia: A vibrant, multicultural city with a growing tech industry
- Yerevan, Armenia: A historic city with a strong focus on education and technology
- Nicosia, Cyprus: A Mediterranean city with a mix of modern and historic architecture
Work Schedule: Standard business hours, with potential flexibility based on team and project needs
ASSUMPTION: Working in one of Xsolla's international offices offers the opportunity to experience diverse cultures and gain insights into regional gaming markets.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Performance marketing campaign strategy and execution
- ABM tactics and personalized outreach
- Data analysis and reporting
- Collaboration and communication skills
Application Tips:
- Highlight specific examples of successful performance marketing campaigns you've managed
- Demonstrate your understanding of ABM tactics and how you've applied them in previous roles
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions about Xsolla's marketing strategy and how this role fits into the broader organization
ATS Keywords: Performance marketing, digital advertising, campaign management, ABM tactics, audience segmentation, LinkedIn, Google, Telegram, Jira, Confluence, Atlas, Anaplan, Zip
ASSUMPTION: Xsolla's hiring process is likely to be competitive, with a focus on finding candidates with proven performance marketing experience and a strong understanding of ABM tactics.
🛠️ Tools & Technologies
- Jira
- Confluence
- Atlas
- Anaplan
- Zip
- LinkedIn Ads Manager
- Google Ads
- Telegram Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with teams and contributing to a collective goal?
ASSUMPTION: Xsolla values candidates who are adaptable, data-driven, and collaborative, with a strong focus on results and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns across different platforms and time zones
- Keeping up with industry trends and best practices in performance marketing
- Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
- Working with a global team and navigating time zone differences
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with a proven track record in performance marketing.
📈 Similar Roles Comparison
- This role is similar to a Senior Performance Marketing Manager or a B2B Marketing Manager, with a focus on ABM tactics and cross-channel campaign management
- Unlike other roles, this position requires a strong understanding of the gaming industry and its unique marketing challenges
- Career progression may include moving into a specialized or management role within Xsolla's marketing department
ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on the gaming industry and ABM tactics sets it apart.
📝 Sample Projects
- Developing and executing a targeted LinkedIn Ads campaign to attract high-value accounts in the gaming industry
- Creating and implementing an ABM strategy to engage and convert key decision-makers within target accounts
- Building and optimizing a dashboard to track key performance metrics for multiple paid media channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on data-driven decision making and strategic execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for Xsolla's gaming business engine and how this role fits into that broader plan?
- How does Xsolla approach ABM tactics, and what are the key challenges and opportunities in this area?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Xsolla support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable insights into Xsolla's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in performance marketing and ABM tactics
- Prepare for interview questions about your campaign management experience, data analysis skills, and understanding of the gaming industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
