Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: Marketing Pros

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 10 July 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies for high-budget Meta and TikTok campaigns
• Shaping UGC-style ads that convert and deliver high ROI
• Staying ahead of trends and turning viral content into performance-driven ad concepts
• Working with a senior, fully remote team where fast decision-making and real creative ownership are the norm

ASSUMPTION: This role requires a strong understanding of paid social media advertising, particularly on Meta and TikTok, as well as the ability to stay updated with the latest trends and viral content.

📋 Key Responsibilities

✅ Conduct weekly creative research across TikTok, Meta Ad Library, competitor funnels, and organic trends to uncover winning hooks, formats, and angles

✅ Produce a minimum of 3-6 new ad concepts per client each week, documenting ideas in ClickUp with reference links, scripts, and visual direction

✅ Write concise UGC-style scripts that turn trend insights and viral videos into persuasive, compliance-friendly ads for financial info products

✅ Brief video editors and motion designers, ensuring final creatives meet platform specs and brand guidelines

✅ Maintain the agency’s Top Performing Ads Google Sheet and update dates when winners change

✅ Monitor campaign data (CTR, CVR, CPA) to identify fatigue and prioritize replacements

✅ Stay informed on platform policy changes and creative best practices, particularly for finance offers

✅ Ensure FTC compliance as ads typically go through legal teams on the client side

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Up to 3 years of experience in designing or strategizing paid-social creatives, with a focus on Meta (essential) and TikTok (bonus)

Required Skills:

• Proven examples of ads that scaled profitably, ideally for finance or info-product offers
• Expertise in competitor/market research tools: TikTok search filters, Meta Ad Library, SimilarWeb, etc.
• Comfortable using ClickUp, Google Sheets, and generative-AI copy tools (ChatGPT)
• Strong copywriting skills and understanding of direct-response principles
• Interest in the stock market or trading (finance background is a plus, not a must)

Preferred Skills:

• Basic video-editing or motion-graphics abilities

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: R30,000 - R33,000 per month

Benefits:

• Remote-First, Flexible Work Model
• Shared Office Space in Cape Town
• Slack Community of Marketing Professionals
• Global Visibility
• Your Own South African Talent Partner
• Social and Training Events
• Full-time South African Employment Contract
• HR, Payroll & Taxes are taken care of!

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in South Africa with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Pros specializes in connecting remote South African marketing talent with global companies, focusing on the marketing industry and employer of record services.

Company Size: Small (2-10 employees) - This means a more intimate work environment with closer collaboration among team members.

Founded: 2020 - Marketing Pros is a relatively new company with a short but impactful history in the South African marketing scene.

Company Description:

• Marketing Pros is a team of passionate people with deep roots in both the marketing industry and the South African community
• The company specializes in connecting remote South African marketing talent with global companies
• They offer a range of services, including recruitment, remote opportunities, HR, and employer of record services

Company Specialties:

• Recruitment
• Remote Opportunities
• HR
• Marketing Industry
• Employer of Record

Company Website: marketingpros.co

ASSUMPTION: Marketing Pros' focus on remote opportunities and global visibility makes it an attractive option for candidates seeking international exposure and flexible work arrangements.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of experience and growth potential, making it suitable for candidates with 2-5 years of experience looking to advance their careers.

Reporting Structure: This role reports directly to the marketing team, with close collaboration with video editors, motion designers, and legal teams on the client side.

Work Arrangement: Remote OK - This role can be performed remotely, with the option to use shared office space in Cape Town.

Growth Opportunities:

• Expanding creative skills to include video editing or motion graphics
• Developing expertise in additional platforms and industries
• Advancing to a senior or management role within the marketing team

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing team and the broader industry.

🌍 Location & Work Environment

Office Type: Remote-First with Shared Office Space - While the role is primarily remote, Marketing Pros offers shared office space in Cape Town for those who prefer a physical work environment.

Office Location(s): Cape Town, Western Cape, South Africa

Geographic Context:

• South Africa is a diverse and vibrant country with a rich cultural heritage
• The Western Cape, where Cape Town is located, is known for its natural beauty, including Table Mountain and Cape Point
• The time zone is GMT+2, which may require some flexibility when working with international teams

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The remote-first work environment and flexible work arrangements make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Creative challenge or test project
• Final interview with the marketing team

Key Assessment Areas:

• Creative thinking and problem-solving skills
• Understanding of paid social media advertising and trends
• Copywriting and scriptwriting abilities
• Attention to detail and organizational skills

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social media advertising and creative strategy
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare a portfolio showcasing your creative work, with a focus on ads that have scaled profitably
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Paid Social Media Advertising, Creative Strategy, Meta, TikTok, Market Research, Copywriting, Direct-Response Principles, Video Editing, Motion Graphics, Trend Analysis, Ad Concepts, Compliance, Data Monitoring, Campaign Management, Client Briefing, Script Writing

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your unique qualifications and fit with the company's mission and values.

🛠️ Tools & Technologies

• ClickUp (project management)
• Google Sheets (data management)
• Generative-AI copy tools (ChatGPT)
• Video editing and motion graphics software (e.g., Adobe Premiere Pro, After Effects)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Passion for the marketing industry and connecting global talent
• Collaboration and teamwork
• Flexibility and adaptability

Work Style:

• Remote and flexible work arrangements
• Fast decision-making and real creative ownership
• Close collaboration with a senior team

Self-Assessment Questions:

• Do you have a strong passion for the marketing industry and staying updated with the latest trends and viral content?
• Are you comfortable working remotely and collaborating with a senior team?
• Do you have a proven track record of developing creative strategies that drive results?

ASSUMPTION: Candidates who are passionate about the marketing industry, comfortable working remotely, and have a strong track record of developing creative strategies are likely to be a good fit for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the marketing industry and the constant evolution of trends and platforms
• Managing multiple projects and deadlines simultaneously
• Ensuring compliance with platform policies and FTC regulations
• Adapting to a remote work environment and collaborating effectively with a senior team

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to staying updated with the latest trends and best practices in the marketing industry.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Media Advertising Specialist or a Creative Strategist, with a focus on Meta and TikTok campaigns
• However, this role is unique in its focus on the finance and info-product niches and the requirement to ensure FTC compliance
• Career progression in this role may lead to senior or management positions within the marketing team or related fields

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing a creative strategy for a high-budget Meta campaign targeting finance newsletters
• Creating UGC-style ads for a TikTok campaign promoting a financial info product
• Monitoring campaign data and identifying fatigue to prioritize replacements

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be required to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for developing and implementing a creative strategy for a high-budget campaign?
• How does the marketing team collaborate with video editors, motion designers, and legal teams on the client side?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Marketing Pros support the growth and development of its employees?
• What are the most challenging aspects of working remotely, and how does the company address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in paid social media advertising and creative strategy
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare a portfolio showcasing your creative work, with a focus on ads that have scaled profitably
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.