Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist, Australia and New Zealand (ANZ)

🔹 Company: Meta

🔹 Location: Melbourne, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Harnessing AI to transform marketing strategies
• Building and executing creative strategies for high-profile clients
• Collaborating with cross-functional teams to drive business results
• Leveraging data and insights to inform creative decisions

ASSUMPTION: This role requires a strong understanding of both creative strategy and AI tools, as well as the ability to influence and collaborate with diverse teams.

📋 Key Responsibilities

✅ Set creative vision and build strategic plans that prioritize business results for clients

✅ Build and maintain relationships with client teams across sales, creative, and agency

✅ Develop creative solutions that inspire, influence, and drive client action

✅ Operationalize a data-driven approach to identify creative challenges, track progress, and deliver long-term results

✅ Coordinate and align multiple internal cross-functional partnerships to enable collaborative success

✅ Learn and deploy emerging experiences at the speed of Meta technology

✅ Identify client's creative challenges and develop, deploy, and scale breakthrough ideas and solutions

ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and data analysis to drive successful outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 7+ years of creative experience in brand and performance marketing/advertising

Required Skills:

• Proven experience in creative strategy and campaign development
• Strong portfolio of social media campaigns
• Experience influencing C-level clients and agencies
• Knowledge of AI solutions and tools for marketing and advertising
• Data fluency and willingness to learn new tools
• Experience in marketing and business in the ANZ local markets

Preferred Skills:

• Experience in vertical short-form video and creator marketing
• Hands-on experience building persuasive presentations, mockups, and videos

ASSUMPTION: Candidates with a strong creative background and a willingness to learn and adapt to new technologies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per year (based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and leave policies
• Employee stock purchase plan
• On-site gym and wellness programs

Working Hours: Full-time, Monday - Friday, with flexibility for project needs

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and emerging technologies like AI and the metaverse.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook, and has since grown into a global technology company.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: www.metacareers.com

ASSUMPTION: Meta's large size and diverse range of products and services provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, with opportunities for growth and advancement within the organization.

Reporting Structure: The Creative Strategist will report directly to the Creative Shop Australia and New Zealand team and work closely with cross-functional teams across the organization.

Work Arrangement: This role is on-site, with the expectation of working from the Melbourne office.

Growth Opportunities:

• Advancement to senior or management roles within the Creative Shop or other Meta teams
• Expansion into new areas of the business, such as emerging technologies or new markets
• Development of specialized skills in AI or other emerging fields

ASSUMPTION: With Meta's focus on innovation and growth, there are numerous opportunities for career advancement and skill development within the organization.

🌍 Location & Work Environment

Office Type: Meta's Melbourne office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (global headquarters); 661 University Ave, Toronto, ON M5G 1M1, CA (North America); 77 King St, Sydney, NSW 2000, AU (Australia); and other global locations.

Geographic Context:

• Melbourne is the second-most populous city in Australia, with a vibrant cultural scene and a strong economy.
• The city is known for its diverse neighborhoods, world-class dining, and iconic landmarks like the Melbourne Cricket Ground and Federation Square.
• Melbourne has a temperate oceanic climate, with mild summers and cool winters.

Work Schedule: Full-time, with flexibility for project needs and potential overtime during peak periods.

ASSUMPTION: The Melbourne office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Case study or presentation to demonstrate creative strategy and problem-solving skills
• Final interview with the Creative Shop leadership team

Key Assessment Areas:

• Creative problem-solving and strategic thinking
• Data analysis and interpretation
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and willingness to learn new tools and technologies

Application Tips:

• Tailor your resume and cover letter to highlight your creative strategy experience and relevant skills.
• Prepare a portfolio of your best creative work, with a focus on social media campaigns and client relationships.
• Be ready to discuss your experience with AI tools and your understanding of the ANZ market.

ATS Keywords: Creative strategy, brand marketing, performance marketing, advertising, social media campaigns, client relationship management, data analysis, AI solutions, video marketing, presentation skills, creative problem-solving, cross-functional collaboration, emerging technologies, measurement understanding, influencing skills, content creation

ASSUMPTION: Meta's interview process is designed to assess both creative and analytical skills, as well as cultural fit within the organization.

🛠️ Tools & Technologies

• AI tools and platforms (e.g., Meta AI, Large Language Models)
• Creative software (e.g., Adobe Creative Suite, Sketch, Figma)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may evolve as Meta continues to invest in and develop new AI and creative technologies.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be inclusive
• Be brave

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to new ideas
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable using data to inform creative decisions?
• Do you have a strong portfolio of creative work that demonstrates your ability to drive business results?

ASSUMPTION: Meta's culture values innovation, collaboration, and a focus on impact, with a strong emphasis on using data to drive decision-making.

⚠️ Potential Challenges

• Keeping up with the fast pace of change and innovation within the AI and marketing industries
• Balancing the need for creative freedom with the requirement to deliver business results
• Managing multiple client relationships and priorities simultaneously
• Adapting to new tools and technologies as they emerge and evolve

ASSUMPTION: These challenges can be overcome through a combination of strong communication, adaptability, and a focus on continuous learning and development.

📈 Similar Roles Comparison

• Unlike traditional creative roles, this position requires a strong understanding of AI tools and technologies
• This role is focused on driving business results through creative strategy, rather than tactical execution
• Career paths in this role may include advancement to senior or management positions within the Creative Shop or other Meta teams

ASSUMPTION: This role is unique in its focus on leveraging AI to drive creative strategy and business results, but shares many similarities with other creative and marketing roles within the organization.

📝 Sample Projects

• Developing a creative strategy for a major ANZ brand using AI-driven insights and tools
• Collaborating with cross-functional teams to launch a new product or feature, using data and analytics to inform creative decisions
• Creating a portfolio of social media content that showcases a client's brand values and drives engagement

ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges that may be encountered in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader creative strategy for Meta in the ANZ region?
• What are the biggest creative challenges facing our clients in the ANZ market, and how can AI help address them?
• How does Meta support the professional development and growth of its creative strategists?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?
• How does the Creative Shop collaborate with other teams and departments within Meta to drive business results?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the challenges it faces, and the opportunities it offers for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative strategy experience and relevant skills
• Prepare a portfolio of your best creative work, with a focus on social media campaigns and client relationships
• Be ready to discuss your experience with AI tools and your understanding of the ANZ market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.