Creative Strategist

📌 Core Information 🔹 Job Title: Creative Strategist 🔹 Company: Happy Koala LLC 🔹 Location: Sofia, Sofia-City, Bulgaria 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: July 28, 2025 🚀 Job Overview Key aspects of this role include: - Developing innovative and effective strategies for digital media advertising campaigns - Collaborating with cross-functional teams to ensure cohesive messaging and brand consistency across all channels - Conducting thorough research and analysis to identify market trends, consumer insights, and competitive landscapes - Translating insights into actionable strategies that differentiate the brand and resonate with the target audience - Working closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of consumer behavior and market trends. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapt to change. 📋 Key Responsibilities 🔅 Strategy Development: - Develop comprehensive creative strategies that support business goals and objectives - Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes - Translate insights into actionable strategies that differentiate the brand and resonate with the target audience 🔅 Campaign Planning and Execution: - Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across various channels, including digital, social media, print, and events - Develop creative briefs and provide clear direction to design and content teams to ensure alignment with strategic objectives - Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization 🔅 Brand Development and Positioning: - Contribute to the development and evolution of the brand identity and messaging - Ensure brand consistency across all touchpoints and communication channels - Identify opportunities for brand positioning and differentiation in the marketplace 🔅 Cross-Functional Collaboration: - Work closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy - Foster a collaborative environment that encourages creative thinking and innovation - Communicate effectively with stakeholders to gather input and feedback on creative initiatives 🔅 Trend Analysis and Innovation: - Stay abreast of industry trends, emerging technologies, and cultural shifts - Apply insights to inform creative strategies and develop innovative solutions - Experiment with new approaches and techniques to continually improve campaign performance and engagement ASSUMPTION: The ideal candidate will have a proven track record in developing and executing successful marketing campaigns, with a strong focus on digital media advertising. They should be comfortable working in a fast-paced, dynamic environment and adapt to change. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Communications, or a related field Experience: - Proven experience (2-5 years) in a creative strategy role, preferably in an advertising agency or marketing department Required Skills: - Strong analytical skills with the ability to interpret data and insights to drive strategic decisions - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively - Creative mindset with a passion for developing innovative and compelling campaigns - Strong project management skills with the ability to manage multiple priorities and deadlines effectively - Proficiency in digital marketing platforms and tools - Familiarity with design principles and an eye for aesthetics - Ability to thrive in a fast-paced, dynamic environment and adapt to change - Strong collaborative spirit and ability to work effectively in cross-functional teams Preferred Skills: - Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Knowledge of HTML, CSS, and JavaScript - Familiarity with SEO and SEM strategies - Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau) 💰 Compensation & Benefits Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for Bulgaria) Benefits: - Competitive salary and annual bonuses based on performance - Paid holidays and sick leave - Flexible working hours and remote work arrangement - Growth opportunities and professional development resources - Exciting and dynamic work environment with a supportive, global team - Make a real impact on the company's growth and success Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. Our mission is to help our clients make long-lasting positive health changes and start living very full lives again. Company Specialties: - Formulating and producing natural health foods and supplements - Marketing and selling products across the United States, Australia, and Europe - Providing customer support and education on gut health and microbiome-related topics Company Website: 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Director or a similar role within the organization. Work Arrangement: This is a full-time, fully remote contractor role with a flexible work schedule. The candidate must be available during EU hours (GMT). Growth Opportunities: - Potential career progression into senior marketing or management roles within the company - Opportunities to work on high-impact projects and campaigns that drive significant business growth - Exposure to a dynamic and fast-paced work environment that encourages innovation and creativity ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success. 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): Sofia, Sofia-City, Bulgaria Geographic Context: - Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people - The city offers a mix of traditional Bulgarian architecture and modern urban developments - Sofia has a humid subtropical climate, with mild winters and warm summers Work Schedule: - Flexible working hours, with a focus on productivity and results rather than strict hours - The candidate must be available during EU hours (GMT) to collaborate effectively with the team ASSUMPTION: The remote work arrangement and flexible work schedule provide a high degree of autonomy and work-life balance for the right candidate. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the HR team 3. In-depth interview with the Marketing Director or a senior marketing team member 4. Final interview with the CEO or another senior executive Key Assessment Areas: 1. Strategic thinking and analytical skills 2. Creative problem-solving and innovation 3. Communication and presentation skills 4. Cultural fit and alignment with company values 5. Technical skills related to digital marketing and advertising Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 2. Showcase your understanding of the company's mission and values in your application materials 3. Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results 4. Be ready to discuss industry trends, market insights, and competitive analysis relevant to the role 5. Practice presenting your ideas clearly and persuasively, as this is a critical skill for the role ATS Keywords: Creative Strategy, Digital Media Advertising, Campaign Planning, Brand Development, Cross-Functional Collaboration, Trend Analysis, Analytical Skills, Communication Skills, Project Management, Digital Marketing, Design Principles, Consumer Behavior, Market Trends, Innovation, Collaboration, Creativity ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit for the role and the company. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Google Analytics - Google Ads - Facebook Ads Manager - LinkedIn Ads - Mailchimp or similar email marketing platforms - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams) - Data analysis and visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Proficiency in these tools is not required, but familiarity with them will be an asset for the role. 👔 Cultural Fit Considerations Company Values: - Innovation: We encourage creativity, experimentation, and continuous learning - Collaboration: We work together to achieve our goals and support each other's growth - Integrity: We act with honesty, transparency, and ethical standards in all our actions - Customer-centric: We prioritize our customers' needs and strive to exceed their expectations - Accountability: We take ownership of our responsibilities and deliver on our commitments Work Style: - Fast-paced and dynamic, with a focus on results and continuous improvement - Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing - Flexible and adaptable, with a willingness to take on new challenges and learn from failures Self-Assessment Questions: 1. How do you stay up-to-date with industry trends and market insights? 2. Can you provide an example of a successful marketing campaign you've worked on, and how you approached strategy, execution, and measurement? 3. How do you handle feedback and criticism, and how do you use it to improve your work? 4. Can you describe a time when you had to adapt to a significant change or challenge in a project or campaign? 5. How do you prioritize and manage multiple projects or deadlines effectively? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with the company's values and work style, with a clear understanding of their own strengths and areas for improvement. ⚠️ Potential Challenges 1. Market fluctuations: The natural health market can be volatile, with shifting consumer preferences and competitive dynamics 2. Regulatory changes: The regulatory landscape for natural health products can change rapidly, requiring the team to stay informed and adapt quickly 3. Work-life balance: The fast-paced nature of the role and the remote work arrangement may present challenges in maintaining a healthy work-life balance 4. Collaboration across time zones: As a remote team with members in different time zones, effective communication and collaboration may require additional effort and flexibility ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a proactive and solutions-oriented mindset. 📈 Similar Roles Comparison 1. Creative Strategist vs. Marketing Manager: While both roles focus on developing and executing marketing strategies, the Creative Strategist role places more emphasis on digital media advertising and brand development, whereas the Marketing Manager role may involve broader responsibilities, such as budget management and team leadership. 2. Industry-specific context: The natural health industry is characterized by a strong focus on consumer education, personalized nutrition, and sustainable ingredients. This context may influence the strategies and tactics employed in this role compared to other industries. 3. Career path comparison: The Creative Strategist role may provide a more specialized path for candidates interested in honing their skills in digital media advertising and brand development, whereas the Marketing Manager role may offer a broader range of responsibilities and career growth opportunities. ASSUMPTION: The ideal candidate will be able to differentiate this role from similar positions and understand the unique context and opportunities it offers. 📝 Sample Projects 1. Digital Media Advertising Campaign: Develop and execute a targeted digital advertising campaign to promote a new product launch, including ad creative, targeting strategy, and performance metrics. 2. Brand Positioning and Messaging: Conduct market research and competitive analysis to inform the development of a new brand positioning and messaging framework for an existing product line. 3. Cross-Functional Collaboration: Lead a cross-functional team to develop and implement a comprehensive marketing strategy for a new product, including product development, pricing, distribution, and promotional tactics. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Creative Strategist may undertake in this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most important priorities for this role in the first 90 days? 2. Team Structure: How does the marketing team function, and what are the key relationships between this role and other teams within the organization? 3. Company Culture: How would you describe the company's culture, and how does this role contribute to maintaining and enhancing that culture? 4. Growth Opportunities: What opportunities exist for professional development and career growth within the company for this role? 5. Work-Life Balance: How does the company support work-life balance for remote employees, and what resources are available to help manage stress and maintain well-being? ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture and values, and the opportunities for professional growth and development. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results 4. Be ready to discuss industry trends, market insights, and competitive analysis relevant to the role 5. Practice presenting your ideas clearly and persuasively, as this is a critical skill for the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.