📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Open Influence
🔹 Location: New York, United States
🔹 Job Type: Hybrid (New York, NY)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
- Collaborating with the account management team to bring creative strategy to life within creator marketing efforts
- Working with a high-profile Fortune 500 brand in the rideshare and delivery space
- Shaping innovative, insight-driven campaigns and pushing creative boundaries in a fast-paced, highly strategic environment
ASSUMPTION: This role requires a strong understanding of the creator space, branded content, and the social/digital advertising landscape. Candidates should be comfortable navigating the nuances of working with a diverse portfolio of clients.
📋 Key Responsibilities
✅ Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
✅ Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
✅ Leverage the power of social listening from primary research to data pulling in order to develop insights & ideas that in turn drive impact potential for brand creator initiatives.
✅ Develop strategic recommendations for dedicated account, keeping client preferences, competitive learnings, and industry trends at top of mind to inform creative output.
✅ Provide reactive creative feedback on content, upleveling assets from both an organic and paid media lens.
✅ Work alongside the account management team to review campaign performance and provide real-time creative optimizations.
✅ Contribute insights that provide strategic context and elevate the Creative Team’s work
✅ Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
✅ Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
✅ Design high-quality, on-brand assets for internal and external use
✅ Clearly communicate and defend the rationale behind the recommended strategy
✅ Efficiently manage a high volume of work from start to finish
✅ Strong presentation and communication skills
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to effectively work with the account management team and other stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 3-5 years of experience in creative strategy, creator marketing, social media, or other related creative fields
Required Skills:
- Proven experience in experiential marketing and production
- Strong background in graphic design
- Expertise in leading creator-related concepts and strategies
- Understanding of the social media, brand, and influencer marketing space
Preferred Skills:
- Experience creating content
ASSUMPTION: While experience creating content is not required, it would be beneficial for candidates to have some familiarity with content creation to better understand the creative process and provide more informed feedback.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level creative strategist role in New York)
Benefits:
- Professional Development Stipend
- Summer Fridays
- Phone Bill Reimbursement
- Full Benefits
Working Hours: Full-time (40 hours per week) with a hybrid in-office model
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level creative strategist role in New York. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. They specialize in mobile advertising platforms, product integration, influencer marketing, campaign management, and more.
Company Size: Open Influence has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: Open Influence was founded in 2013 and has since grown to work with over 1,500 top brands, including Uber, Subaru, Coca-Cola, AT&T, and Disney.
Company Description:
- Open Influence is a platform-agnostic and talent-agnostic partner, connecting brands with the right creators on the right channels to drive measurable impact and business growth.
- The company's proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 500 million pieces of content.
- Open Influence's suite of workflow management tools makes it easy to track progress and manage communication.
Company Specialties:
- Mobile Advertising Platform
- Product Integration
- Influencer Marketing
- Campaign Management
- Creative Development
- Social Campaign Analytics
- Native Advertising
- Word-of-Mouth Marketing
- Social Media
- Branded Content Strategy
- Branded Content
- Influencer Relations
- Creator Marketing
- Experiential Marketing
- Social SEO
- Advertising
- Creative Strategy
- Production
Company Website: http://www.openinfluence.com
ASSUMPTION: Open Influence's focus on creator marketing and their extensive experience working with top brands make them a strong choice for candidates interested in the creator space and influencer marketing.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3-5 years of experience in creative strategy, creator marketing, or related fields.
Reporting Structure: The Creative Strategist will work closely with the Creative Team and the account management team to develop and execute creator marketing campaigns.
Work Arrangement: This role follows a hybrid in-office model, with employees working on-site in New York for part of the week and remotely for the rest.
Growth Opportunities:
- As Open Influence continues to grow, there may be opportunities for the Creative Strategist to take on more responsibilities or move into a management role.
- The diverse portfolio of clients allows for exposure to various industries and campaign types, providing opportunities to learn and grow professionally.
- The company's focus on professional development and internal growth provides opportunities for employees to advance their careers within the organization.
ASSUMPTION: While Open Influence is a mid-sized company, its rapid growth and diverse client base provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Open Influence's New York office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): 900 Broadway, 504, New York, NY 10003, US
Geographic Context:
- New York City is a major hub for the advertising and marketing industries, providing ample opportunities for networking and professional growth.
- The city's vibrant cultural scene and diverse neighborhoods offer a wide range of entertainment, dining, and recreational options.
- New York's competitive job market may present more opportunities for career advancement compared to smaller markets.
Work Schedule: The hybrid in-office model allows for flexibility in scheduling, with employees working on-site for part of the week and remotely for the rest.
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the Creative Team to evaluate creative strategy skills and portfolio
- Final interview with the hiring manager to discuss the role and make a hiring decision
Key Assessment Areas:
- Candidates' understanding of the creator space and social media landscape
- Candidates' ability to develop strategic concepts and plans that address client needs
- Candidates' presentation and communication skills
- Candidates' cultural fit with Open Influence's values and work environment
Application Tips:
- Highlight relevant experience and achievements in creative strategy, creator marketing, or related fields
- Tailor your resume and cover letter to emphasize your understanding of the creator space and social media landscape
- Include a link to your online portfolio or work samples with your resume submission to showcase your creative skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with a team
ATS Keywords: Creator Marketing, Creative Strategy, Social Media, Influencer Marketing, Brand Strategy, Campaign Development, Graphic Design, Data Analysis, Presentation Skills, Client Management, Research, Communication, Time Management, Trend Analysis, Content Creation, Collaboration, Insight Development, Creative Feedback
ASSUMPTION: Open Influence's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit with the organization. Candidates should be prepared to demonstrate their understanding of the creator space and social media landscape, as well as their ability to develop strategic concepts and plans that address client needs.
🛠️ Tools & Technologies
- Graphic design software (Photoshop, Illustrator, Canva)
- Presentation software (Google Slides, Powerpoint, Keynote)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer)
- Creator marketing platforms (BrandSnob, Upfluence, AspireIQ)
- Project management tools (Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and the project. Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Open Influence recognizes and celebrates each other’s wins and picks each other up when we stumble
- The management team has an ‘open door’ policy at all times, actively creating safe, inclusive spaces to connect, share, and strategize
- The company continually learns, grows, and improves what they do and how they do it
Work Style:
- Open Influence values collaboration and teamwork, with employees working closely together to develop and execute creator marketing campaigns
- The company's fast-paced, highly strategic environment requires strong communication skills and the ability to manage multiple projects with fast turnarounds
- Open Influence's hybrid in-office model allows for flexibility in scheduling, with employees working on-site for part of the week and remotely for the rest
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can work closely with a team to develop and execute creator marketing campaigns?
- Are you comfortable managing multiple projects with fast turnarounds and providing real-time creative optimizations?
- Do you have a strong understanding of the creator space, branded content, and the social/digital advertising landscape?
- Are you comfortable navigating the nuances of working with a diverse portfolio of clients, including Fortune 500 brands?
ASSUMPTION: Open Influence's collaborative, fast-paced work environment requires strong communication skills, the ability to manage multiple projects, and a deep understanding of the creator space and social media landscape. Candidates should be comfortable working with a diverse portfolio of clients and navigating the nuances of working with high-profile brands.
⚠️ Potential Challenges
- The fast-paced, highly strategic environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- Working with a diverse portfolio of clients, including Fortune 500 brands, may require candidates to adapt their communication style and approach to meet the unique needs and preferences of each client
- The hybrid in-office model may present challenges for candidates who prefer a fully remote or fully on-site work arrangement
- The competitive job market in New York City may present challenges for candidates who are new to the area or looking to make a career transition
ASSUMPTION: While Open Influence offers a dynamic, collaborative work environment with ample opportunities for career growth and development, candidates should be aware of the potential challenges that come with working in a fast-paced, highly strategic environment and navigating the nuances of working with a diverse portfolio of clients.
📈 Similar Roles Comparison
- Compared to other creative strategy roles, this position offers a unique opportunity to focus on a high-profile Fortune 500 brand in the rideshare and delivery space, allowing for deeper engagement and impact on the brand's creator marketing efforts
- Open Influence's focus on creator marketing and its extensive experience working with top brands make this role an attractive option for candidates interested in the creator space and influencer marketing
- Compared to other mid-senior level roles, this position offers a competitive salary range and a comprehensive benefits package, including a professional development stipend, Summer Fridays, phone bill reimbursement, and full benefits
ASSUMPTION: While this role shares similarities with other creative strategy roles, its unique focus on a high-profile Fortune 500 brand and Open Influence's extensive experience working with top brands make it an attractive option for candidates interested in the creator space and influencer marketing.
📝 Sample Projects
- Developing a multi-platform creator marketing campaign for a Fortune 500 brand in the rideshare and delivery space, including strategic concept development, content creation, and performance analysis
- Conducting research and analysis to identify trends and insights in the creator space and social media landscape, and developing strategic recommendations to inform creative output
- Creating on-brand assets for internal and external use, including presentations, reports, and social media content
ASSUMPTION: The specific projects that the Creative Strategist will work on may vary depending on the client and the project. However, these examples provide a sense of the types of projects that the role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Creative Team and the account management team that I will be working with?
- How does Open Influence approach collaboration and communication with clients, and how will I be expected to contribute to those efforts?
- What opportunities are there for professional development and growth within the Creative Strategy team and the organization as a whole?
- How does Open Influence measure the success of creator marketing campaigns, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, and how does the hybrid in-office model support that?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and work environment.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of the creator space and social media landscape, as well as your relevant experience and achievements in creative strategy, creator marketing, or related fields
- Include a link to your online portfolio or work samples with your resume submission to showcase your creative skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with a team
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
