Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: Red Antler

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising

🔹 Date Posted: July 25, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving creative strategies for brands that matter
• Collaborating with cross-functional teams to bring concepts to life
• Presenting creative strategies and concepts to clients
• Staying updated on industry trends and competitor activities

ASSUMPTION: This role requires a strong blend of creativity, strategic thinking, and data-driven marketing skills. The ideal candidate will have a proven track record in creative strategy within an agency setting.

📋 Key Responsibilities

✅ Creative Ideation: Generate innovative and impactful creative concepts that align with client goals and target audience insights. Develop these concepts into actionable briefs for the creative team to execute against. Collaborate with cross-functional teams to bring concepts to life. Ensure quality assurance by reviewing creative deliverables before they are presented to the client.

✅ Strategic Planning: Develop and implement creative strategies that enhance overall performance marketing efforts. Align creative concepts with data-driven insights to optimize campaign performance. Analyze and understand pertinent data points that inform the overall strategy and develop those into client-facing insights.

✅ Client Collaboration: Work closely with clients to understand their business goals, target audience, and brand identity. Present creative strategies and concepts to clients, incorporating their feedback and ensuring alignment with performance metrics.

✅ Market Research: Stay abreast of industry trends, competitor activities, and emerging technologies to inform creative strategies. Use market insights to develop unique and competitive creative solutions.

ASSUMPTION: The role requires a high level of creativity, strategic thinking, and the ability to work well with both internal teams and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Experience: 3+ years of experience in creative strategy within an agency setting.

Required Skills:

• Proven experience in creative strategy and digital advertising
• Strong understanding of performance marketing principles
• Excellent communication and interpersonal skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Detail-oriented with a focus on delivering high-quality results

Preferred Skills:

• Experience with specific advertising platforms (e.g., Google Ads, Facebook Ads)
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their creative strategy work will have an advantage.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year. This range is based on industry standards for mid-senior level creative strategists with 3+ years of experience in an agency setting.

Benefits:

• Healthcare
• 401k
• Unlimited PTO

Working Hours: Full-time (40 hours/week). Flexible hours and remote work arrangement.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Red Antler operates in the advertising industry, focusing on brands of purpose and driving global change through creative performance marketing.

Company Size: Red Antler is a mid-sized company with 51-200 employees, providing a collaborative and fast-paced work environment.

Founded: 2007. Red Antler was founded with a mission to help brands tell the story of why they matter and put them at the center of every tomorrow.

Company Description:

• Red Antler is obsessed with what's next, helping brands of purpose stand out and make an impact.
• The company offers a range of services, including brand system, research, digital experience, product design, art direction & content, brand-led marketing, advertising, and industrial design.
• Red Antler works with startups seeking to bring new ideas to life and established companies aiming to retain their category leadership.

Company Specialties:

• Brand System
• Research
• Digital Experience
• Product Design
• Art Direction & Content
• Brand-led Marketing
• Advertising
• Industrial Design

Company Website: redantler.com

ASSUMPTION: Red Antler's focus on brands of purpose and its collaborative work environment may appeal to candidates who want to make a positive impact and work with like-minded individuals.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced creative strategists looking to apply their skills in a dynamic agency setting.

Reporting Structure: The Creative Strategist will report directly to the Creative Director and collaborate with various teams, including media buyers, account managers, copywriters, and designers.

Work Arrangement: Fully Remote. Red Antler offers a flexible work arrangement, allowing employees to work from anywhere in the United States.

Growth Opportunities:

• Potential to grow within the creative department or explore other areas of the business
• Opportunities to work on diverse projects for various clients
• Chance to learn from and collaborate with experienced professionals in the industry

ASSUMPTION: The remote work arrangement may provide candidates with greater flexibility and work-life balance, while also offering the opportunity to work with a diverse range of clients and teams.

🌍 Location & Work Environment

Office Type: Remote. Red Antler does not have a physical office, and employees are expected to work remotely.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of cultural, economic, and professional opportunities for candidates.
• Working remotely allows candidates to live and work from various locations within the United States.
• The time zone (America/Chicago) may require some flexibility in working hours to accommodate team meetings and client calls.

Work Schedule: Full-time (40 hours/week) with flexible hours. Red Antler offers unlimited PTO, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The fully remote work arrangement may require candidates to have strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative brief challenge or case study presentation
• Final interview with the Creative Director and other team members

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Understanding of performance marketing principles
• Cultural fit with Red Antler's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your creative strategy experience and achievements
• Prepare a portfolio showcasing your creative strategy work, including briefs, campaigns, and any relevant data-driven insights
• Be ready to discuss your creative process, how you stay updated on industry trends, and your approach to client collaboration

ATS Keywords: Creative Strategy, Digital Marketing, Advertising, Data-Driven Marketing, Performance Marketing, Client Management, Creative Ideation, Strategic Planning, Market Research, Collaboration, Presentation Skills, Detail-Oriented, Fast-Paced Environment

ASSUMPTION: The interview process may vary depending on the candidate's experience and the specific needs of the role. Applicants should be prepared to demonstrate their creative strategy skills and provide examples of their work.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the client's preferences.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Craftsmanship

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong portfolio showcasing your creative strategy work?
• Are you open to feedback and willing to adapt your creative concepts based on input from clients and team members?

ASSUMPTION: Candidates who align with Red Antler's values and work style will be more likely to succeed in this role and enjoy a positive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and preferences of various clients
• Staying updated on industry trends and emerging technologies
• Working effectively in a remote, distributed team environment

ASSUMPTION: The potential challenges listed above are common in creative strategy roles and can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Creative Strategist vs. Art Director: The Creative Strategist focuses more on the conceptual and strategic aspects of creative work, while the Art Director is responsible for the visual design and execution of creative concepts.
• Creative Strategist vs. Copywriter: The Creative Strategist develops the overall creative strategy and briefs, while the Copywriter is responsible for writing the copy for advertising campaigns.
• Creative Strategist vs. Account Manager: The Creative Strategist focuses on the creative aspects of the role, while the Account Manager is responsible for managing client relationships, project timelines, and budgets.

ASSUMPTION: The specific responsibilities and requirements of each role may vary depending on the company and its industry. Applicants should research each role and company to ensure they are a good fit for their career goals and work preferences.

📝 Sample Projects

• Developing a creative strategy for a new product launch campaign, including market research, target audience analysis, and data-driven insights
• Creating a comprehensive creative brief for an advertising campaign, including objectives, target audience, key messaging, and visual guidelines
• Presenting creative concepts and strategies to clients, incorporating their feedback, and refining the creative approach based on performance metrics

ASSUMPTION: The sample projects listed above are intended to provide applicants with an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and requirements may vary depending on the client and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical creative process for a campaign at Red Antler?
• How does Red Antler approach market research and data-driven insights in its creative strategy work?
• Can you provide an example of a successful creative strategy that you've implemented for a client?
• How does Red Antler support the professional growth and development of its creative strategists?
• What is the expected timeline for this role, and are there any upcoming projects or deadlines that I should be aware of?

ASSUMPTION: The key questions listed above are intended to help applicants better understand the role, the company, and the work environment. Applicants should tailor their questions to their specific interests and concerns about the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative strategy experience and achievements
• Prepare a portfolio showcasing your creative strategy work, including briefs, campaigns, and any relevant data-driven insights
• Be ready to discuss your creative process, how you stay updated on industry trends, and your approach to client collaboration
• Follow up with the Red Antler HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.