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Creative Strategist / Ad Operation Specialist (Hybrid)

Yahoo
Full-time
On-site
Japan
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Strategist / Ad Operation Specialist (Hybrid)

πŸ”Ή Company: Yahoo

πŸ”Ή Location: Japan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: 2025-04-24

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Hybrid (onsite and remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing client relationships and optimizing advertising campaigns to drive revenue growth
  • Collaborating with various teams to enhance campaign performance and client satisfaction
  • Operating marketing campaigns through performance and data analysis for LINE and Yahoo! JAPAN Ads
  • Optimizing ad campaigns through performance analysis and strategic adjustments
  • Excellent communication skills in both Japanese and English with clients/agencies, partners, and internal/external team members

ASSUMPTION: This role requires a proactive individual who can manage client relationships through strategic optimizations to drive revenue and work on multiple projects to enhance campaign performance and client satisfaction.

πŸ“‹ Key Responsibilities

βœ… Manage client relationships through strategic optimizations and improvement proposals

βœ… Provide advanced strategic suggestions and optimization best practices during in-person/online meetings and via emails

βœ… Enhance client satisfaction and trust by implementing optimizations and suggestions that improve performance, traffic, and acquire new users

βœ… Create and provide ad copy, keyword, targeting, and bidding strategy suggestions based on the client's situation

βœ… Prepare optimization suggestions and proposals for account expansion using various data sources

βœ… Demonstrate experience in effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers

βœ… Increase revenue from assigned clients by executing strategic initiatives and optimizations

βœ… Analyze the results of each initiative and optimization for further improvements and expansion, sharing best practices with the team

βœ… Oversee campaign setup, bulk uploads, and quality assurance tasks

βœ… Utilize LY's Ad management tool and campaign editor and share the best practices with team members

βœ… Assist in media planning, simulations, and data collection in collaboration with team members

βœ… Support keyword expansion, creative development, and ad copy proposals

βœ… Contribute to the preparation and presentation of materials for MBR/QBR/YBR and regular client meetings

βœ… Work on the onboarding process for Yahoo! JAPAN, LINE Ads, and other media in collaboration with New Business and Inbound teams for new clients

βœ… Provide customer support to small and out-of-tier clients via support forms and email (in English and Japanese)

βœ… Assist with administrative and general tasks as assigned based on the business needs

ASSUMPTION: The role requires a detail-oriented individual capable of handling diverse projects, creating data-driven performance reports, and providing actionable insights to clients through our Account management team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: Proven experience (2-5 years) in operating marketing campaigns and optimizing ad performance through data analysis

Required Skills:

  • Expertise in operating marketing campaigns through performance and data analysis for LINE and Yahoo! JAPAN Ads (Search and Display Ads)
  • Proven experience in optimizing ad campaigns through performance analysis and strategic adjustments
  • Excellent communication skills in both Japanese and English with clients/agencies, partners, and internal/external team members (verbal and written)
  • Ability to manage and coordinate multiple projects and tasks effectively with proper prioritization
  • Strong communication/client-facing skills with the ability to build and maintain client relationships through strategic and advanced optimizations
  • Proficiency with LINE and Yahoo! JAPAN Ad management tools, Web UI, campaign editors, and data analysis tools
  • Technical proficiency in Excel/Google Sheets (including pivot table, graph, sum/if and other functions), PowerPoint/Google Slides

Preferred Skills:

  • Experience working in a global or multinational environment
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong understanding of Japanese business, market trends, seasonality, Yahoo! JAPAN Search Ad characteristics, and its user graphics.

πŸ’° Compensation & Benefits

Salary Range: Β₯5,000,000 - Β₯7,000,000 per year (Based on experience and market standards for mid-level roles in Japan's advertising industry)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Employee stock purchase plan
  • Generous time off and holiday policies
  • Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Yahoo offers competitive compensation and benefits packages, including health insurance, retirement savings plans, and flexible work arrangements.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Yahoo is a global technology company that focuses on search, advertising, and media. It serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.

Company Size: Yahoo has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Yahoo was founded in 1994 and is headquartered in New York, NY, with offices worldwide.

Company Description:

  • Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.
  • For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with Yahoo's brands and deliver results.
  • Yahoo is committed to diversity, inclusion, and creating a collaborative environment that encourages authenticity and fosters a sense of belonging.

Company Specialties:

  • Innovation
  • Internet
  • Technology
  • Advertising
  • Media
  • Consumer services
  • Search
  • User experience
  • SEO
  • Online advertising
  • Internet marketing

Company Website: http://www.yahooinc.com

ASSUMPTION: Yahoo is a well-established company with a strong global presence, offering opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Manager and works closely with Account Managers, Data Optimization teams, and other internal/external stakeholders.

Work Arrangement: Hybrid (onsite and remote work) with flexible hours and remote work options.

Growth Opportunities:

  • Progression to a senior role within the advertising team
  • Expansion into other areas of Yahoo's business, such as search or media
  • International assignments or relocation opportunities

ASSUMPTION: This role offers growth opportunities through career progression, expansion into other areas of the business, and international assignments or relocation opportunities.

🌍 Location & Work Environment

Office Type: Yahoo's offices are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): 770 Broadway, New York, NY 10003, US (Headquarters); additional offices worldwide

Geographic Context:

  • Japan has a strong and growing advertising market, with a focus on digital and mobile advertising
  • The role is based in Japan, with a focus on the Japanese market and Yahoo! JAPAN's advertising platforms
  • Yahoo has a significant presence in Japan, with a dedicated team supporting Japanese clients and advertisers

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The role is based in Japan, with a focus on the Japanese market and Yahoo! JAPAN's advertising platforms. Yahoo has a significant presence in Japan, offering opportunities to work with a diverse range of clients and advertisers.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or case study
  • Onsite or virtual interview with the hiring manager and team members
  • Final decision and offer

Key Assessment Areas:

  • Communication skills in Japanese and English
  • Data analysis and optimization skills
  • Client management and relationship-building skills
  • Cultural fit and alignment with Yahoo's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide specific examples of your experience in optimizing ad campaigns and managing client relationships
  • Demonstrate your understanding of the Japanese advertising market and Yahoo! JAPAN's advertising platforms

ATS Keywords: Creative Strategy, Ad Operations, Client Management, Data Analysis, Performance Optimization, Campaign Management, Communication, Project Coordination, Market Trends, Bidding Strategy, Keyword Expansion, Creative Development, Translation, Customer Support, Administrative Support, Team Collaboration

ASSUMPTION: Yahoo uses Applicant Tracking Systems (ATS) to manage job applications, and applicants should include relevant keywords in their resumes to improve the chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • LINE and Yahoo! JAPAN Ad management tools, Web UI, campaign editors
  • Data analysis tools (internal tool, pivot table, graphs, and functions in Excel or Google Sheets)
  • Project management tools (Asana, Trello, or similar)
  • Communication and collaboration tools (Slack, Microsoft Teams, or similar)

ASSUMPTION: Yahoo provides the necessary tools and technologies for employees to perform their jobs effectively, including advertising platforms, data analysis tools, and communication and collaboration tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive: Yahoo values diversity and fosters an inclusive environment where everyone feels valued, connected, and empowered to reach their potential and contribute their best.
  • Bold: Yahoo encourages employees to take risks, learn from failures, and continuously innovate.
  • Open: Yahoo promotes open communication, collaboration, and transparency across the organization.

Work Style:

  • Collaborative: Yahoo emphasizes teamwork and cross-functional collaboration to drive results.
  • Agile: Yahoo operates in a fast-paced, dynamic environment and values adaptability and flexibility.
  • Data-driven: Yahoo uses data and analytics to inform decision-making and optimize performance.

Self-Assessment Questions:

  • Do you thrive in a collaborative, inclusive environment where everyone feels valued and empowered to contribute their best?
  • Are you comfortable taking risks, learning from failures, and continuously innovating in a fast-paced, dynamic environment?
  • Do you have strong communication skills in Japanese and English and enjoy working with diverse teams and clients?

ASSUMPTION: Yahoo values diversity, inclusion, and creating a collaborative environment that encourages authenticity and fosters a sense of belonging. Candidates should assess their fit with Yahoo's values and work style before applying.

⚠️ Potential Challenges

  • The role requires managing multiple projects and tasks effectively, which can be challenging at times
  • The role involves working with diverse teams and clients, which may require cultural sensitivity and adaptability
  • The role may require occasional travel for client meetings or company events
  • The role is based in Japan, which may present language and cultural barriers for non-native speakers

ASSUMPTION: The role presents various challenges, including managing multiple projects, working with diverse teams and clients, occasional travel, and potential language and cultural barriers. Candidates should carefully consider these challenges before applying.

πŸ“ˆ Similar Roles Comparison

  • This role combines aspects of Creative Strategist and Ad Operation Specialist, offering a unique blend of responsibilities
  • The role focuses on the Japanese market and Yahoo! JAPAN's advertising platforms, providing exposure to a specific regional market
  • The role offers growth opportunities through career progression, expansion into other areas of the business, and international assignments or relocation opportunities

ASSUMPTION: This role offers a unique blend of responsibilities, focusing on the Japanese market and Yahoo! JAPAN's advertising platforms, and providing growth opportunities through career progression, expansion into other areas of the business, and international assignments or relocation opportunities.

πŸ“ Sample Projects

  • Developing and implementing a strategic optimization plan for a major client, resulting in a 20% increase in revenue
  • Collaborating with the creative team to develop and launch a successful display ad campaign for a new product launch, generating over 10,000 clicks and a 5% conversion rate
  • Analyzing market trends and competitor data to identify opportunities for expansion and optimization, leading to a 15% increase in account revenue

ASSUMPTION: These sample projects demonstrate the role's responsibilities, including strategic optimization, campaign development and launch, market analysis, and expansion opportunities.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does the company support work-life balance and employee well-being?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company foster professional growth and development for employees in this role?
  • What are the key challenges facing the team or company, and how can this role contribute to addressing them?

ASSUMPTION: These key questions help candidates assess the role's dynamics, work-life balance, priorities, growth opportunities, and challenges, allowing them to make informed decisions about their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Yahoo's business, market trends, and advertising platforms
  • Follow up with the recruiter after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.