📌 Core Information
🔹 Job Title: Creative Strategist (all genders)
🔹 Company: Mammaly
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: 40 h/w, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven creative concepts for performance campaigns
- Analyzing creative performance and providing optimization suggestions
- Collaborating with various teams to ensure campaigns meet brand standards and achieve KPIs
- Working with Paid Media platforms such as Meta, TikTok, YouTube, and Google Ads
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving performance through data-informed creative strategies.
📋 Key Responsibilities
✅ Kreativstrategie & Konzeptentwicklung: Develop data-based, target-oriented creative concepts for performance campaigns. Write compelling creative briefs and collaborate closely with design, text, and media teams.
✅ Analyse & Optimierung: Analyze the performance of creatives and derive concrete optimization proposals. Conduct A/B tests to improve hooks, visuals, CTAs, and bring creatives to the next level.
✅ Content-Produktion & Projektmanagement: Steer the entire process of ad production – from idea to finished ad asset. Ensure content aligns with the brand and meets KPIs.
✅ Teamübergreifende Zusammenarbeit: Work closely with colleagues from marketing, brand, and product to implement holistic campaigns. Present concepts and results persuasively to internal stakeholders.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in creative strategy, performance marketing, or digital advertising – ideally in E-Commerce, FMCG, or DTC
Required Skills:
- Proven track record of developing successful creatives that drive clicks, conversions, and revenue
- Expertise in Paid Media platforms such as Meta, TikTok, YouTube, and Google Ads
- Data-driven mindset and ability to make creative decisions based on numbers
- Strong communication skills in German and English (written and verbal)
- Good eye for visual storytelling and effective copy
- Structured, self-motivated, and able to maintain an overview even with multiple projects
- Familiarity with tools such as Google Analytics, Meta Ads Manager, and Creative Testing Frameworks
Preferred Skills:
- Experience with A/B testing and optimization techniques
- Knowledge of the pet industry or supplements market
ASSUMPTION: Candidates with a strong portfolio showcasing their creative work and data-driven approach will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for creative strategists in Berlin)
Benefits:
- Flexible work hours and remote work options
- Home office setup with high-end Mac or Windows equipment
- Team discounts, pension plan, and health insurance
Working Hours: 40 hours per week, with flexible scheduling and the option to work from home or the office in Berlin
ASSUMPTION: The salary range is based on industry standards for creative strategists in Berlin with 3-5 years of experience. Benefits are tailored to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet supplement industry, focusing on premium products for dogs. The company aims to improve the health and well-being of pets through innovative, science-backed solutions.
Company Size: Mammaly has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Mammaly was founded in 2020 and has since become the leading pet supplement startup in Germany. The company is committed to high social and ecological standards and is a certified B Corp.
Company Description:
- Mammaly is dedicated to improving the health and happiness of dogs through premium supplements
- The company focuses on innovative, science-backed products and shares its knowledge to address common health issues in pets
- Mammaly aims to transform the way people feed their pets by offering effective, great-tasting, and easy-to-use products
Company Specialties:
- Premium dog supplements
- Innovative pet health solutions
- Science-backed products
Company Website: http://www.mammaly.de
ASSUMPTION: Mammaly's focus on pet health and well-being creates a unique work environment that prioritizes making a positive impact on the lives of pets and their owners.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in creative strategy, performance marketing, or related fields.
Reporting Structure: The Creative Strategist will report directly to the Head of Marketing and work closely with various teams, including design, text, and media.
Work Arrangement: This is a hybrid role, with the option to work from home or the office in Berlin. The company offers flexible work hours and a remote work setup with high-end equipment.
Growth Opportunities:
- Advancement to senior roles within the marketing department, such as Senior Creative Strategist or Marketing Manager
- Expansion into new markets and product categories, offering opportunities for international experience and broader responsibilities
- Potential to influence the company's creative direction and contribute to its overall growth and success
ASSUMPTION: Mammaly's focus on innovation and growth creates opportunities for employees to develop their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Mammaly's office in Berlin is designed to be comfortable and collaborative, with a relaxed atmosphere similar to a living room.
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin's central location in Europe makes it an ideal base for international travel and collaboration
Work Schedule: The work schedule is flexible, with the option to work from home or the office. Employees are expected to maintain a consistent work-life balance and prioritize their well-being.
ASSUMPTION: Mammaly's flexible work arrangements and focus on employee well-being create a supportive work environment that enables employees to thrive both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Mammaly's values
Application Tips:
- Highlight relevant experience and achievements in creative strategy, performance marketing, or related fields
- Include a portfolio or examples of successful creatives that have driven performance metrics
- Tailor your resume and cover letter to emphasize your data-driven approach and alignment with Mammaly's mission
- Prepare questions that demonstrate your interest in the role and the company, such as asking about specific projects or the team's goals
ATS Keywords: Creative Strategy, Performance Marketing, Data Analysis, Paid Media, A/B Testing, E-Commerce, FMCG, DTC, Google Analytics, Meta Ads Manager, Creative Testing
ASSUMPTION: Mammaly's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the company's needs and the individual's career goals.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Creative Testing Frameworks
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The tools and technologies listed are commonly used in creative strategy and marketing roles. Candidates should be comfortable using these platforms and be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and commitment to pet health and well-being
Work Style:
- Data-driven and analytical
- Creative and strategic thinking
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of developing successful creatives that drive performance metrics?
- Are you comfortable working with data and making creative decisions based on numbers?
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Mammaly values candidates who are passionate about pet health and well-being, have a strong data-driven approach, and are able to work effectively in a collaborative, innovative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines while maintaining a high level of creativity and attention to detail
- Balancing the need for data-driven decision-making with the desire to push creative boundaries
- Adapting to a fast-paced, growing company with evolving priorities and responsibilities
- Working effectively in a hybrid or remote environment, requiring strong communication and time management skills
ASSUMPTION: These challenges are common in creative strategy roles and can be mitigated by strong project management skills, a data-driven approach, and effective communication with team members and stakeholders.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance metrics and data-driven decision-making
- The role requires a strong balance of creativity and analytical thinking, with a focus on driving results through innovative, data-informed strategies
- Career progression in this role may lead to senior creative strategy positions or marketing management roles within the company
ASSUMPTION: This role is well-suited for candidates with a strong background in creative strategy, performance marketing, or related fields, who are looking to apply their skills in a data-driven, innovative environment.
📝 Sample Projects
- Developing a creative campaign for a new product launch, targeting a specific audience, and optimizing performance metrics through A/B testing
- Analyzing the performance of existing creatives and providing data-driven recommendations for improvement
- Collaborating with cross-functional teams to create a comprehensive marketing strategy for a new product or market expansion
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Creative Strategist role at Mammaly.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- What are the most pressing challenges facing the company, and how can this role contribute to addressing them?
- How does Mammaly support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mammaly measure the success of its creative campaigns, and what metrics are most important for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in creative strategy, performance marketing, or related fields
- Prepare a portfolio or examples of successful creatives that have driven performance metrics
- Prepare questions that demonstrate your interest in the role and the company, such as asking about specific projects or the team's goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
