📌 Core Information
🔹 Job Title: Creative Strategist (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Berlin) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven creative concepts for performance campaigns
- Analyzing creative performance and providing optimization suggestions
- Collaborating with various teams to ensure campaigns meet brand standards and achieve KPIs
- Working with Paid-Media platforms like Meta, TikTok, YouTube, and Google Ads
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving performance through data-informed decisions.
📋 Key Responsibilities
✅ Develop data-based, target-oriented creative concepts for performance campaigns
✅ Write compelling creative briefs and collaborate closely with design, text, and media teams
✅ Analyze creative performance and derive concrete optimization proposals
✅ Conduct A/B tests to improve hooks, visuals, CTAs, and bring creatives to the next level
✅ Manage the entire process of advertising material production, from idea to finished ad asset
✅ Ensure content aligns with the brand and meets KPIs
✅ Collaborate with colleagues from marketing, branding, and product to implement holistic campaigns
✅ Present concepts and results persuasively to internal stakeholders
ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong presentation skills to influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in creative strategy, performance marketing, or digital advertising, ideally in E-Commerce, FMCG, or DTC
Required Skills:
- Proven track record of developing successful creatives that increase clicks, conversions, and revenue
- Expertise in paid media platforms (Meta, TikTok, YouTube, Google Ads)
- Data-driven mindset and ability to make creative decisions based on numbers
- Excellent communication skills in German and English (written and verbal)
- Strong visual storytelling and copywriting skills
- Structured, independent working style with an overview even when managing multiple projects
- Familiarity with tools such as Google Analytics, Meta Ads Manager, and creative testing frameworks
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with the pet industry or supplements market
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative strategy and performance marketing skills.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible work hours and remote work options
- Home office setup (Mac or Windows)
- Snacks, fresh fruit, and breakfast cereals in the office
- Employee discount (75% MA Rabatt on orders up to €100 per month)
- Pension plan, health insurance, and other benefits (BaV, BkV)
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Retail, specifically focused on pet supplements and dog health
Company Size: 51-200 employees (small to mid-sized company, offering a close-knit team environment)
Founded: 2020 (young, growing company with a strong mission)
Company Description:
- mammaly is the leading pet supplement startup in DACH, dedicated to developing innovative, science-based products for pets
- The company aims to change the way people feed their pets by addressing common health issues and providing effective, tasty, and easy-to-use solutions
- mammaly is committed to high social and environmental standards, having been a certified B Corp since 2023
Company Specialties:
- Tierernährung (pet nutrition)
- Hunde (dogs)
- supplements (pet supplements)
- petsupplements
- Futterergänzung (feed supplements)
- Dogsupplements
- pet health (pet health)
- dog health (dog health)
- and nahrungsergänzung (feed supplements)
Company Website: http://www.mammaly.de
ASSUMPTION: Working at mammaly offers the opportunity to make a real impact on pet health and well-being, with a strong focus on innovation, sustainability, and social responsibility.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including branding, product, and design
Work Arrangement: On-site in Berlin with remote flexibility, allowing for a blend of in-office collaboration and remote work
Growth Opportunities:
- Advancement within the marketing team, such as taking on a leadership role or expanding responsibilities
- Cross-functional collaboration and learning opportunities with other departments, such as product development or branding
- Professional development through workshops, training, and industry events
ASSUMPTION: This role offers strong growth potential, both within the marketing team and across the organization, as mammaly continues to expand and innovate.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office in Berlin with a relaxed, collaborative atmosphere
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office locations are centrally situated, with easy access to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Flexible work hours with the option to work remotely, allowing for a healthy work-life balance
ASSUMPTION: The work environment at mammaly is dynamic, creative, and supportive, with a strong focus on collaboration and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or assignment to assess creative and analytical skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in creative strategy and performance marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare a portfolio showcasing your creative strategy and performance marketing work
- Research mammaly's mission, values, and company culture to demonstrate your fit and enthusiasm
ATS Keywords: Creative Strategy, Performance Marketing, Digital Advertising, E-Commerce, FMCG, DTC, Data Analysis, A/B Testing, Content Production, Project Management, Team Collaboration, Visual Storytelling, Copywriting, Google Analytics, Meta Ads Manager, Creative Testing Frameworks
ASSUMPTION: The application process at mammaly is thorough and designed to assess both creative and analytical skills, as well as cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Creative testing frameworks (e.g., Optimizely, Adobe Target)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: We put pets first in everything we do
- Innovative: We continuously challenge the status quo and push boundaries
- Sustainable: We are committed to environmental and social responsibility
Work Style:
- Collaborative: We work closely together and support each other's growth
- Data-driven: We make informed decisions based on data and analytics
- Adaptable: We embrace change and are open to new ideas and feedback
Self-Assessment Questions:
- Do you share mammaly's passion for improving pet health and well-being?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, data-driven work culture?
ASSUMPTION: Candidates who align with mammaly's values and work style will be most successful in this role and contribute to the company's continued growth and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and analytical demands in a fast-paced environment
- Adapting to a growing and evolving company, with changing priorities and responsibilities
- Working with a diverse range of stakeholders, including internal teams and external partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision-making
- In the pet industry, understanding pet health and nutrition is crucial for developing effective creative strategies
- Career progression in this role could lead to opportunities in marketing management, brand strategy, or product development
ASSUMPTION: This role offers unique challenges and opportunities in the growing pet supplement market, with a strong focus on performance, innovation, and sustainability.
📝 Sample Projects
- Developing a creative campaign to launch a new pet supplement product, targeting specific customer segments and platforms
- Analyzing the performance of existing creatives and optimizing them to improve click-through rates and conversions
- Collaborating with the product team to create engaging content for social media channels, showcasing the benefits of mammaly's supplements
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities in this role, from creative strategy and development to performance analysis and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and contribute to mammaly's growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does mammaly support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does mammaly measure the success of its creative strategies and performance marketing campaigns?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in creative strategy and performance marketing
- Prepare a portfolio showcasing your creative strategy and performance marketing work, with a focus on data-driven results and innovative campaigns
- Research mammaly's mission, values, and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
