📌 Core Information
🔹 Job Title: Creative Strategist (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Berlin-based with flexible work hours)
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven creative concepts for performance campaigns
- Analyzing creative performance and providing optimization suggestions
- Collaborating with cross-functional teams to ensure campaigns meet brand standards and achieve KPIs
- Working with Paid Media platforms such as Meta, TikTok, YouTube, and Google Ads
ASSUMPTION: This role requires a strong understanding of both creative and data-driven aspects of performance marketing. Candidates should be comfortable working with numbers and using them to inform creative decisions.
📋 Key Responsibilities
✅ Developing data-driven, target-oriented creative concepts for performance campaigns
✅ Writing compelling creative briefs and collaborating with design, text, and media teams
✅ Analyzing creative performance and deriving concrete optimization suggestions
✅ Conducting A/B tests to improve hooks, visuals, CTAs, and overall creative performance
✅ Managing the entire process of ad production, from concept to final asset
✅ Ensuring content aligns with the brand and meets KPIs
✅ Collaborating with internal stakeholders to implement holistic campaigns
✅ Presenting concepts and results persuasively to internal stakeholders
ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in creative strategy, performance marketing, or digital advertising, ideally in E-Commerce, FMCG, or DTC
Required Skills:
- Proven track record of developing successful creatives that drive clicks, conversions, and revenue
- Expertise in Paid Media platforms (Meta, TikTok, YouTube, Google Ads)
- Data-driven mindset and ability to make creative decisions based on numbers
- Excellent communication skills in German and English (written and verbal)
- Strong visual storytelling and copywriting skills
- Structured, independent work style with the ability to manage multiple projects
- Familiarity with tools such as Google Analytics, Meta Ads Manager, and creative testing frameworks
Preferred Skills:
- Experience with A/B testing and optimization
- Knowledge of the pet industry or supplements
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative and analytical skills, as well as their ability to develop successful performance-driven campaigns.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Flexible work hours and remote work options
- Home office setup (Mac or Windows)
- Office snacks, tea, coffee, and fresh fruit
- Employee discount on mammaly products
- Pension plan and health insurance
Working Hours: Full-time (40 hours per week) with flexible work hours and remote work options
ASSUMPTION: The salary range is based on industry standards for similar roles in the Berlin area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Retail, specifically focused on pet supplements
Company Size: 51-200 employees (growing and dynamic environment)
Founded: 2020 (young, innovative company)
Company Description:
- mammaly is the leading pet supplement startup in DACH, focused on developing innovative, science-based products for pets
- The company aims to change the way we feed our pets by addressing common health issues and providing effective, tasty, and easy-to-use solutions
- mammaly is committed to high social and environmental standards, having been a certified B Corp since 2023
Company Specialties:
- Pet nutrition
- Dog supplements
- Premium pet supplements
- Healthy pet lifestyle
Company Website: www.mammaly.de
ASSUMPTION: Working at mammaly offers the opportunity to make a real impact on the pet industry and contribute to the health and well-being of pets worldwide.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Brand, Product, and Marketing teams
Work Arrangement: Hybrid (Berlin-based with flexible work hours)
Growth Opportunities:
- Potential career progression into senior roles within the marketing department
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
- Chance to grow with the company as it expands and enters new markets
ASSUMPTION: This role offers significant growth potential for the right candidate, as mammaly continues to expand and solidify its position as a leader in the pet supplement industry.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office with a relaxed and collaborative atmosphere
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible work hours and remote work options
ASSUMPTION: Working at mammaly's Berlin offices provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the marketing team and a creative challenge
- Final interview with the Head of Marketing
Key Assessment Areas:
- Creativity and strategic thinking
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight your relevant experience and achievements in creative strategy and performance marketing
- Include a portfolio showcasing your creative and analytical skills, as well as your ability to develop successful performance-driven campaigns
- Tailor your resume and cover letter to emphasize your fit for this role and mammaly's mission
- Prepare for the creative challenge by demonstrating your understanding of mammaly's brand and target audience
ATS Keywords: Creative Strategy, Performance Marketing, Digital Advertising, E-Commerce, FMCG, DTC, Data Analysis, Visual Storytelling, Copywriting, Project Management, Collaboration, A/B Testing, Paid Media, Google Analytics, Meta Ads Manager, Creative Testing
ASSUMPTION: The interview process at mammaly is designed to assess candidates' creative and analytical skills, as well as their cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Creative testing frameworks (e.g., Optimizely, Adobe Target)
- Project management tools (e.g., Asana, Trello)
- Design and editing tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and their well-being
- Innovation and continuous learning
- Collaboration and teamwork
- Sustainability and social responsibility
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Passionate about pets and pet health
Self-Assessment Questions:
- How do you incorporate data and analytics into your creative decision-making process?
- Can you describe a time when you had to collaborate with multiple teams to implement a successful campaign?
- How do you stay up-to-date with industry trends and best practices in performance marketing?
ASSUMPTION: Candidates should be able to demonstrate their alignment with mammaly's values and work style, as well as their passion for pets and pet health.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including designers, copywriters, and performance marketing managers
- Adapting to a fast-paced, growing startup environment
- Balancing creative and data-driven aspects of the role
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to creative decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on both creative strategy and performance marketing for the pet supplement industry
- Similar roles in other industries may have a stronger focus on either creative or data-driven aspects of marketing
- Career progression in this role may lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to gain experience in both creative strategy and performance marketing, with a focus on the pet supplement industry.
📝 Sample Projects
- Developing a creative campaign to launch a new pet supplement product
- Analyzing the performance of existing creatives and providing data-driven optimization suggestions
- Collaborating with the brand team to ensure campaign alignment with mammaly's brand standards and values
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative strategy and development to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does mammaly approach A/B testing and optimization in performance marketing campaigns?
- What are the key challenges and opportunities facing the pet supplement industry, and how does mammaly plan to address them?
- How does mammaly support the professional growth and development of its employees?
- What is the company culture like at mammaly, and how does it contribute to the success of the team and the organization?
ASSUMPTION: These questions are designed to assess the company's culture, values, and approach to marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative and analytical skills, as well as your ability to develop successful performance-driven campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
