📌 Core Information
🔹 Job Title: Creative Strategist (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing data-driven creative concepts for performance campaigns
- Analyzing and optimizing creative performance
- Managing content production and project timelines
- Collaborating with cross-functional teams to deliver integrated campaigns
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving performance through data-informed decisions.
📋 Key Responsibilities
✅ Developing data-driven, target-group-oriented creative concepts for performance campaigns
✅ Writing compelling creative briefs and collaborating with design, text, and media teams
✅ Analyzing creative performance and deriving concrete optimization proposals
✅ Conducting A/B tests to improve hooks, visuals, CTAs, and overall creative performance
✅ Managing the entire process of ad asset production, from idea to final delivery
✅ Ensuring content aligns with the brand and meets KPI targets
✅ Working closely with colleagues from marketing, brand, and product to implement holistic campaigns
✅ Presenting concepts and results persuasively to internal stakeholders
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: 3-5 years of experience in creative strategy, performance marketing, or digital advertising, ideally in E-Commerce, FMCG, or DTC
Required Skills:
- Proven track record of developing successful creatives that drive clicks, conversions, and revenue
- Expertise in paid media platforms such as Meta, TikTok, YouTube, and Google Ads
- Data-driven mindset and ability to make creative decisions based on numbers
- Strong communication skills in German and English, both written and verbal
- Excellent visual storytelling and copywriting skills
- Structured, independent working style with a strong overview, even when managing multiple projects
- Familiarity with tools such as Google Analytics, Meta Ads Manager, and creative testing frameworks
Preferred Skills:
- Experience with A/B testing and optimization tools
- Knowledge of the pet industry or supplements market
ASSUMPTION: Candidates with a strong portfolio showcasing their creative work and data-driven approach will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible work hours and remote work options
- Home office setup with high-end Mac or Windows equipment
- Access to a comfortable and well-equipped office in Berlin
- Free snacks, drinks, and breakfast cereals at the office
- 75% MA discount on mammaly products up to €100 per month
- Company pension plan, health insurance, and other benefits
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet supplement industry, focusing on premium products for dogs' health and well-being. The global pet care market is expected to reach $202.6 billion by 2025, with a significant portion dedicated to supplements and functional pet food.
Company Size: Mammaly is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment. This size allows for a more agile and innovative approach to marketing and product development.
Founded: Mammaly was founded in 2020, making it a relatively young and fast-growing company in the pet supplement industry.
Company Description:
- Mammaly is the leading pet supplement startup in DACH, focusing on innovative and scientifically-backed products for dogs
- The company aims to change the way people feed their pets by developing smart products and sharing its knowledge to address common health issues
- Mammaly is committed to high social and environmental standards, having become a certified B Corp in 2023
Company Specialties:
- Premium dog supplements
- Innovative pet health solutions
- Data-driven marketing strategies
Company Website: https://www.mammaly.de
ASSUMPTION: Mammaly's commitment to sustainability and social responsibility is an essential aspect of its company culture and may influence the types of candidates it attracts.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in creative strategy or performance marketing. It offers opportunities for growth and development within the marketing team.
Reporting Structure: The Creative Strategist reports directly to the Head of Performance Marketing and works closely with designers, copywriters, and other marketing team members.
Work Arrangement: This role offers flexible work hours and remote work options, allowing for a better work-life balance.
Growth Opportunities:
- Progression to a senior role within the marketing team, such as Senior Creative Strategist or Marketing Manager
- Expanding responsibilities to include mentoring junior team members or leading cross-functional projects
- Potential opportunities in other departments, such as product development or brand management, as the company continues to grow
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the company, taking on new challenges and responsibilities as they arise.
🌍 Location & Work Environment
Office Type: Mammaly's office is located in Berlin, Germany, and offers a comfortable and well-equipped workspace for employees.
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant culture, nightlife, and diverse food scene
- Berlin is home to numerous tech startups and innovative companies, providing ample networking opportunities
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexible arrangements for remote work
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in priorities and workload.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First interview with the Head of Performance Marketing and a team member
- Second interview with the CEO or another senior team member
- Final decision and job offer
Key Assessment Areas:
- Creativity and strategic thinking
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your creative work and data-driven campaigns to demonstrate your capabilities
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Creative strategy, performance marketing, digital advertising, E-Commerce, DTC, data analysis, visual storytelling, copywriting, project management, collaboration, A/B testing, paid media, Google Analytics, Meta Ads Manager, creative testing frameworks
ASSUMPTION: Mammaly uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can increase your chances of being shortlisted.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Creative testing frameworks (e.g., Optimizely, Adobe Target)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and copywriting tools (e.g., Sketch, Figma, Canva, Google Docs)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
- Sustainability and social responsibility
Work Style:
- Dynamic and fast-paced environment
- Strong focus on creativity and innovation
- Data-driven and results-oriented approach
- Collaborative and team-focused culture
Self-Assessment Questions:
- Do you thrive in a creative and data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you share Mammaly's commitment to sustainability and social responsibility?
ASSUMPTION: Candidates who align strongly with Mammaly's values and work style will be more likely to succeed in this role and contribute positively to the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and data-driven decision making
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with remote team members
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in workload and priorities.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Performance Marketing Manager, with a stronger focus on creative strategy and campaign development
- In comparison to other creative strategy roles, this position places a greater emphasis on data analysis and optimization
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competitive landscape for creative strategy positions.
📝 Sample Projects
- Developing a creative campaign for a new product launch, including concept development, briefing, and execution
- Analyzing the performance of existing creatives and optimizing them based on data insights
- Managing the production of ad assets for a seasonal marketing campaign, ensuring brand consistency and meeting KPI targets
ASSUMPTION: Candidates should be prepared to discuss their past projects and the results they achieved, highlighting their creative and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Mammaly support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Mammaly measure the success of its creative campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Join.com link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and data-driven campaigns to demonstrate your capabilities
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
